+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)


The KSA and the UAE's Health & Wellness Food & Beverage Industry Outlook, 2020

  • ID: 5017831
  • Report
  • April 2020
  • Region: United Arab Emirates
  • 50 Pages
  • Frost & Sullivan
Changing Consumption Habits of Consumers and the Way Forward


  • Doux Fitlife
  • Global Food Industries
  • Hunter Foods
  • Nestle

The study aims to analyse the emerging Health & Wellness (H&W) Food & Beverage (F&B) market in the Gulf Cooperation Council (GCC). The GCC consumer in general and consumers of the Kingdom of Saudi Arabia (KSA) and the United Arab Emirates (UAE) consumers, in particular, are changing the way they consume food and the region has seen a slow but steady shift towards a healthier lifestyle. Governments in the region have taken positive steps in this direction with the implementation of excise taxes such as the sugar tax in the UAE.

These moves are heavily influenced by the rising economic burden of the lifestyle disorders which has made the region amongst the unhealthiest in the world. While governments and consumers are sharing the responsibility to restrict unhealthy food and consumer healthier foods, it is up to the thriving F&B industry in the region to contribute in equal measures by moves such as reformulation, H&W focused R&D, healthier product variants, etc.

Research Scope

  • Market trends (meat alternatives using plant-based sources, replacement of traditional ingredients with healthier alternatives, organic ingredients etc)
  • Regional trends (Kingdom of Saudi Arabia, United Arab Emirates)
  • Highlights of key opportunities created

Research Highlights

The study highlights the current state of H&W in the GCC in general and the UAE and the KSA, in particular. The GCC has seen a recent upsurge in incidences of lifestyle disorders like cardiovascular, bone, and joint disorders as well as diseases such as diabesity (diabetes + obesity) which is majorly attributed to the unhealthy food and lifestyle habits. However, some healthy trends are being led by millennials in the region who are health and food aware and place high importance on the H&W quotient of food. The demographic change in the region which has caused an increase in the millennial population has therefore made a formerly niche segment of F&B grow at a fast rate. This growth is of importance to existing as well as new F&B companies trying to take advantage of this change in food consumption patterns in the region. H&W foods have crossed the “fad” stage and entered into the realm of food needs.

While global giants have adopted a wait and watch stance to see the potential of the market, regional players including the food services sector have clear cut strategies mapped out to respond to the growing demands of the consumer base which is more aware, more connected, and more concerned regarding the impact of food on health. We expect the next 5 years to be critical, with the H&W F&B market becoming more mainstream due to more support from health-focused government policies, coupled with rising consumer awareness influenced by social media and global connectivity.

Note: Product cover images may vary from those shown


  • Doux Fitlife
  • Global Food Industries
  • Hunter Foods
  • Nestle

1. Executive Summary

  • Introduction
  • Top Predictions for 2020
  • Top Trends for 2019
  • Global and Regional Market Scenario

2. Research Scope

3. Current State of Health & Wellness in the KSA and the UAE

  • Lifestyle Disorders
  • Risk Factors and Hard Facts
  • Cardiovascular Disorders in the KSA and the UAE
  • Diabetes and Obesity in the KSA and the UAE
  • Bone and Joint Health in the KSA and the UAE

4. Consumer Outlook

  • The KSA and the UAE - Most Connected Populations in MENA
  • Voice of Consumers - Organic Trend
  • Rising Consumer Awareness and Upgraded Consumer Behavior

5. Stakeholder Outlook

  • Global and Regional Regulatory Landscape
  • Changing Industry Strategies - Consumer Health a Shared Responsibility
  • Voice of Expert Chefs
  • Voice of Expert Product Managers
  • Voice of Expert Retail Managers
  • Stakeholder Discussions Summary

6. Product Outlook, Trends, and Case Studies

  • Product Snapshot - Nestle Kit Kat with Matcha Green Tea Flavor
  • Product Snapshot - Doux Fitlife Frozen Chicken
  • Product Snapshot - Global Food Industries Plant Protein Burger
  • Product Snapshot - Hunter Food’s Healthy Snacks
  • Service Snapshot - Organic Foods and Cafés
  • Global Product Trends - Replacement of Traditional Ingredients
  • Sugar Reduction Trend Case Study - UAE
  • The KSA and the UAE to lead the Region in most F&B Categories
  • Market Opportunities and Challenges

7. Growth Opportunities

  • Strategic Imperatives for Success and Growth

8. Key Conclusions and Future Outlook

  • Health & Wellness - The Current Scenario Triangulation
  • Health & Wellness - Future Outlook
  • Legal Disclaimer

9. Appendix

  • Abbreviations and Acronyms Used
  • Market Engineering Methodology
  • List of Exhibits
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Doux Fitlife
  • Global Food Industries
  • Hunter Foods
  • Nestle
Note: Product cover images may vary from those shown