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Europe AI in Social Media Market By Component (Software v/s Services), By Technology (Deep Learning & Machine Learning, NLP), By Organization Size (SMEs v/s Large Enterprises), By Application, By End User Industry, By Country, Competition, Forecast & Opportunities, 2025

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    Report

  • May 2020
  • Region: Europe
  • TechSci Research
  • ID: 5024010
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The European AI In Social Media Market is expected to grow at a formidable rate during the forecast period. The European Ai In Social Media Market is driven by the utilization of the AI technology for effective advertising campaigns on different social media platforms. Additionally, the integration of artificial intelligence technology with social media for effective advertising and to gain a competitive edge are further propelling the market in the region.

The European AI In Social Media Market is segmented based on component, technology, organization size, application, end-user industry, company and regional distribution. Based on component, the market can be bifurcated into software tools and services. The services segment is expected to witness significant growth over the next five years. This can be ascribed to the growing awareness among social media enterprises regarding the features and benefits of the AI technology in the social media industry, increasing adoption of the AI technology for various applications in the social media sector, and rising utilization of AI-enabled smartphones. Based on technology, the market can be further categorized into deep learning & machine learning, natural language processing (NLP) and others. The natural language processing segment is expected to dominate the market during the forecast years. Since NLP technology helps in reading social media content and understanding human languages on various social media platforms, it is being rapidly utilized by social media enterprises to connect with a wider audience.

Major players operating in the European AI In Social Media Market include Microsoft Corporation, Google Inc., AWS Europe, Adobe Systems Europe Ltd, Facebook Inc., IBM Corporation, Baidu Europe BV, Salesforce, Converseon.AI, Sprinklr and others. The companies are developing advanced technologies and launching new products in order to stay competitive in the market.

Years considered for this report:
  • Historical Years: 2015-2018
  • Base Year: 2019
  • Estimated Year: 2020
  • Forecast Period: 2021–2025

Objective of the Study:
  • To analyze and forecast the market size of the European AI In Social Media Market.
  • To classify and forecast the European AI In Social Media Market based on component, technology, organization size, application, end-user industry, company and country distribution.
  • To identify drivers and challenges for the European AI In Social Media Market.
  • To examine competitive developments such as expansions, new product launches, mergers & acquisitions, etc., in the European AI In Social Media Market.
  • To identify and analyze the profile of leading players operating in the European AI In Social Media Market.

The author performed both primary as well as exhaustive secondary research for this study. Initially, they sourced a list of service providers across the region. Subsequently, they conducted primary research surveys with the identified companies. While interviewing, the respondents were also enquired about their competitors. Through this technique, they could include the service providers which could not be identified due to the limitations of secondary research. The author analyzed the service providers, distribution channels and presence of all major players across the region.

The author calculated the market size of the European AI In Social Media Market by using a bottom-up approach, wherein the data for various end-user segments was recorded and forecast for the future years. They sourced these values from the industry experts and company representatives and externally validated through analyzing historical data of these product types and applications for getting an appropriate, overall market size. Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied.

Key Target Audience:
  • AI in social media service providers, vendors and other stakeholders
  • Government bodies such as regulating authorities and policy makers
  • Organizations, forums and alliances related to AI in social media
  • Market research and consulting firms

The study is useful in providing answers to several critical questions that are important for the industry stakeholders such as service providers, vendors, partners, end-users, etc., besides allowing them in strategizing investments and the capitalizing on market opportunities.

Report Scope:
In this report, the European AI In Social Media Market has been segmented into following categories, in addition to the industry trends which have also been detailed below:

Market, By Component:
  • Software
  • Services

Market, By Technology:
  • Deep Learning & Machine Learning
  • NLP

Market, By Organization Size:
  • SMEs
  • Large Enterprises

Market, By Application:
  • Sales & Marketing
  • Customer Experience Management
  • Predictive Risk Assessment

Market, By End-User Industry:
  • Retail & E-commerce
  • BFSI
  • Media & Advertising
  • Education
  • Others

Market, By Country:
  • United Kingdom
  • France
  • Germany
  • Italy
  • Spain

Competitive Landscape:
  • Company Profiles: Detailed analysis of the major companies present in the European AI In Social Media Market.

Available Customizations:
With the given market data, the author offers customizations according to a client’s specific needs.

Table of Contents

1. Product Overview2. Research Methodology3. Executive Summary4. Voice of Customer
5. Europe AI in Social Media Market Outlook
5.1. Market Size & Forecast
5.1.1. By Value
5.2. Market Share & Forecast
5.2.1. By Component (Software v/s Services)
5.2.2. By Technology (Deep Learning & Machine Learning, NLP)
5.2.3. By Organization Size (SMEs v/s Large Enterprises)
5.2.4. By Application (Sales & Marketing, Customer Experience Management, Predictive Risk Assessment)
5.2.5. By End User Industry (Retail & E-commerce, BFSI, Media & Advertising, Education, Others)
5.2.6. By Country
5.2.7. By Company (2018)
5.3. Market Attractiveness Index
6. Germany AI in Social Media Market Outlook
6.1. Market Size & Forecast
6.1.1. By Value
6.2. Market Share & Forecast
6.2.1. By Component
6.2.2. By Technology
6.2.3. By Organization Size
6.2.4. By Application
6.2.5. By End User Industry
7. France AI in Social Media Market Outlook
7.1. Market Size & Forecast
7.1.1. By Value
7.2. Market Share & Forecast
7.2.1. By Component
7.2.2. By Technology
7.2.3. By Organization Size
7.2.4. By Application
7.2.5. By End User Industry
8. United Kingdom AI in Social Media Market Outlook
8.1. Market Size & Forecast
8.1.1. By Value
8.2. Market Share & Forecast
8.2.1. By Component
8.2.2. By Technology
8.2.3. By Organization Size
8.2.4. By Application
8.2.5. By End User Industry
9. Italy AI in Social Media Market Outlook
9.1. Market Size & Forecast
9.1.1. By Value
9.2. Market Share & Forecast
9.2.1. By Component
9.2.2. By Technology
9.2.3. By Organization Size
9.2.4. By Application
9.2.5. By End User Industry
10. Spain AI in Social Media Market Outlook
10.1. Market Size & Forecast
10.1.1. By Value
10.2. Market Share & Forecast
10.2.1. By Component
10.2.2. By Technology
10.2.3. By Organization Size
10.2.4. By Application
10.2.5. By End User Industry
11. Market Dynamics
11.1. Drivers
11.2. Challenges
12. Market Trends & Developments
13. Competitive Landscape
13.1. Competition Outlook
13.2. Global Players Profiled (Leading Companies)
13.2.1. Microsoft Corporation
13.2.2. Google Inc.
13.2.3. AWS Europe
13.2.4. Adobe Systems Europe Ltd
13.2.5. Facebook Inc.
13.2.6. IBM Corporation
13.2.7. Baidu Europe BV
13.2.8. Salesforce
13.2.9. Converseon.AI
13.2.10. Sprinklr
14. Strategic Recommendations
15. About Us & Disclaimer
(Note: The companies list can be customized based on the client requirements.)

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Microsoft Corporation
  • Google Inc.
  • AWS Europe
  • Adobe Systems Europe Ltd
  • Facebook Inc.
  • IBM Corporation
  • Baidu Europe BV
  • Salesforce
  • Converseon.AI
  • Sprinklr