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Electric Scooter and Motorcycle Market - Growth, Trends, COVID-19 Impact, and Forecast (2022 - 2027)

  • ID: 5025605
  • Report
  • February 2022
  • Region: Global
  • 100 Pages
  • Mordor Intelligence

FEATURED COMPANIES

  • Ather Energy Pvt. Ltd
  • Energica Motor Company
  • Gogoro Inc.
  • Honda Motor Co. Ltd
  • NIU International
  • Piaggio & C. SpA
The electric scooters and motorcycles market was valued at USD 7517.17 billion in 2021 and is expected to reach USD 28991.93 billion by 2027 while registering a CAGR of 25.08% during the forecast period 2022-2027.

The COVID-19 pandemic had a negative impact on the electric scooter and motorcycle market. The global lockdown restrictions resulted in a halt in the production and sales of new vehicles, including electric scooters and motorcycles.

Also, due to disruptions in the supply chain, the raw materials required to produce different parts of the scooters and motorcycles were unavailable, causing production delays. However, with the growing inclination toward cleaner mobility worldwide, the market is looking forward to an economic revival post the COVID-19 pandemic.

The electric scooter and motorcycle market has noticed significant growth, owing to the growing need for sustainable transportation. Increasing environmental concerns, coupled with favorable government initiatives, are some of the major factors driving the market's growth. Rising energy costs and competition among emerging energy-efficient technologies are also expected to fuel the market's growth.

The Asia-Pacific region is expected to dominate the market owing to growing awareness about the environmental benefits of electric vehicles and increasing petrol and diesel prices across the region. Moreover, government initiatives related to e-mobility are expected to further increase demand in the region during the forecast period.

Key Market Trends


E-scooter Segment Expected to Occupy Major Market Share


E-scooters witness higher sales than e-motorcycles due to lower upfront costs and the availability of more models in the market, which provide ample options for buyers. The allure of the e-scooter, both as a toy and as a potential vehicle for commuting, is driving its adoption. Thus, several startups are beginning to flood major metropolitan areas with hundreds of ‘rent by minute’ scooters.

Several pilot programs have been initiated to introduce e-scooters in a phased manner to reduce vehicle emissions in cities. The popularity of e-scooters is also encouraging conventional two-wheeler manufacturers to enter the market. India is emerging as a lucrative market for e-scooters. Hence, several Indian two-wheeler manufacturers are gearing up to launch their models in the segment. For instance,

  • Hero MotoCorp Ltd, the world’s largest maker of motorcycles, will launch its first e-scooter by March 2022. Bajaj Auto Ltd plans to start deliveries of its Chetak electric scooter by Q2 of FY 2022 and set up a unit to make electric and hybrid models. TVS Motor Co. sells just one electric model, iQube, in New Delhi and Bangalore and plans to expand to 20 more Indian cities.

  • In November 2021, Raft Motors launched the Indus NX e-scooter that claims to have a range of 480 km. The primary 48V 135 Ah battery powers the scooter for 325 km, while the portable 48V 65Ah battery offers an extended range of 156 km on a single charge.



Asia-Pacific Region Expected to Lead the Market During the Forecast Period


Asia-Pacific is anticipated to lead the market over the forecast period. China, India, and Japan are the major economies in the regional market, which are expected to influence the overall market. These countries are witnessing the entry of an increasing number of startups and well-established and conventional manufacturers in the market.

  • In 2020, Taiwan began providing a subsidy of up to USD 900-1000 for the purchase of new electric motorcycles/scooters. Owing to the implementation of such plans, in December 2019, local startup Gogoro sold a record of 22,500 units. It also ended 2019 with 145,000 sales in Taiwan.

India, one of the largest two-wheeler markets, is witnessing the entry of many new startups, which are marking their presence by launching new models and expanding current models and existing infrastructure. For instance,

  • In 2020, BattRE Electric Mobility launched an IoT e-scooter with navigation assist, ride statistics, remote diagnostics, anti-theft alarm, speedometer call alerts, and ride behavior suggestions.

Several electric motorcycle and scooter companies are launching the latest products and entering strategic partnerships with global players to attract more customers and gain market share. For instance,

  • In June 2021, Lance Powersports Inc., an electric two-wheeler manufacturer, launched its latest lineup in the Philippine market. The company launched Italia Classic, an e-scooter that, with six to eight hours of charging, will net about 50 to 60 kilometers of range. The company also launched Italia Naked, an e-motorcycle with a range of 60 to 70 kilometers.

With the aforementioned trends and developments, it is expected that the market will grow at a healthy rate during the forecast period.



Competitive Landscape


The electric scooter and motorcycle market is moderately consolidated and has several local players. The conventional companies are expanding their presence in this new market, which was earlier dominated by startups. Conventional companies are entering the market by introducing new plants and converting existing scooters and motorcycles into e-vehicles. For instance,

  • In April 2021, Singapore's EuroSports technologies (EST) signed an MoU with Strides Transportation to develop, market, and supply smart electric motorcycles design.

  • In September 2021, Hero Electric announced plans to ramp up production capacity at its Ludhiana facility to over five lakh units by March 2022 to cater to enhanced demand for electric two-wheelers.

  • In January 2020, NIU launched two new scooters, the NQi GT and the MQi +, designed for the European market. The launch took place in parallel with the Urban Mobility Summit organized by NIU in partnership with Autonomy to bring together the leading experts and decision-makers in the mobility sector in Europe.

Some of the major players in the market are Zhejiang Luyuan Electric Vehicle Co. Ltd, Dongguan Tailing Electric Vehicle Co. Ltd, Zhejiang Yadea Motorcycle Co. Ltd, and NIU International.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support


This product will be delivered within 2 business days.

FEATURED COMPANIES

  • Ather Energy Pvt. Ltd
  • Energica Motor Company
  • Gogoro Inc.
  • Honda Motor Co. Ltd
  • NIU International
  • Piaggio & C. SpA

1 INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2 RESEARCH METHODOLOGY3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 By Vehicle Type
5.1.1 E-scooters
5.1.2 E-motorcycles
5.2 By Battery Type
5.2.1 Lithium-ion
5.2.2 Sealed Lead-acid
5.3 By Geography
5.3.1 North America
5.3.1.1 US
5.3.1.2 Canada
5.3.1.3 Rest of North America
5.3.2 Europe
5.3.2.1 Germany
5.3.2.2 UK
5.3.2.3 France
5.3.2.4 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 India
5.3.3.2 China
5.3.3.3 Japan
5.3.3.4 South Korea
5.3.3.5 Rest of Asia-Pacific
5.3.4 Rest of the World
5.3.4.1 South America
5.3.4.2 Middle-East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles*
6.2.1 Zero Motorcycles Inc.
6.2.2 Hero Electric Vehicles Pvt. Ltd
6.2.3 Vmoto Limited
6.2.4 AIMA Technology Group Co. Ltd
6.2.5 Dongguan Tailing Electric Vehicle Co. Ltd
6.2.6 Piaggio & C. SpA
6.2.7 Ather Energy Pvt. Ltd
6.2.8 Energica Motor Company
6.2.9 Honda Motor Co. Ltd
6.2.10 Gogoro Inc.
6.2.11 NIU International
7 MARKET OPPORTUNITIES AND FUTURE TRENDS

A selection of companies mentioned in this report includes:

  • Zero Motorcycles Inc.
  • Hero Electric Vehicles Pvt. Ltd
  • Vmoto Limited
  • AIMA Technology Group Co. Ltd
  • Dongguan Tailing Electric Vehicle Co. Ltd
  • Piaggio & C. SpA
  • Ather Energy Pvt. Ltd
  • Energica Motor Company
  • Honda Motor Co. Ltd
  • Gogoro Inc.
  • NIU International

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