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India Radio Insights, India Operational Private FM Stations, Future Outlook, Radio Ad Volumes by Cities, Global Radio Trends, Rule & Regulation

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  • 30 Pages
  • May 2020
  • Region: Global, India
  • Renub Research
  • ID: 5029481
1. Executive Summary

2. India Radio Insights
  • Radio AdEX grew 3% by volume
  • 53% of ad volumes came from the top seven cities
  • Importance of non-FCT revenues increased
  • Investment in digital initiatives grew
  • Radio Revenue (INR in Billion), 2017- 2021E
  • Top 5 categories on Radio in Percent

3. India Operational Private FM Stations
  • India reached Number of operational private FM stations
  • Many new smart phones did not come equipped with FM receivers
  • Measurement of listenership remained an issue
  • News was finally permitted on private FM, but with heavy caveats
  • India Private FM Stations in Number, 2018

4. Future Outlook
  • Growth will accelerate in 2019
  • Radio brands will be leveraged more
  • Radio and audio streaming will increase collaboration
  • Ad volumes drove performance
  • India Radio Ad Volumes by Cities in Percent
  • India Radio Second ages by States in Percent
  • Daily Ad Insertions Crossed in Thousand, 2018
  • India largest Advertiser on FM Radio in Percent
  • Highest Volume Spender on Radio by Top Sector in Number, 2017-2018

5. Global Radio Trends
  • Radio begins to collaborate with online streaming
  • Programmatic advertising makes a beginning
  • Consolidation
  • Focus on exclusive content

6. Rule & Regulation
  • TRAI issued “Recommendations on Issues related to Digital Radio Broadcasting
  • Prasar Bharati announced a collaborative pilot project, ‘Sharing of All India Radio News with Private FM Broadcasters
  • AIR to adopt the international Digital Radio Mondiale (DRM)


In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.

Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.

Primary Research

The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:

  • Validates and improves the data quality and strengthens research proceeds
  • Further develop the analyst team’s market understanding and expertise
  • Supplies authentic information about market size, share, growth, and forecast

The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:

  • Chief executives and VPs of leading corporations specific to the industry
  • Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
  • Key opinion leaders (KOLs)

Secondary Research

The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:

  • Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
  • Patent and regulatory databases for understanding of technical & legal developments
  • Scientific and technical writings for product information and related preemptions
  • Regional government and statistical databases for macro analysis
  • Authentic new articles, webcasts, and other related releases for market evaluation
  • Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts