Global Marketing Analytics Market to Reach $9.7 Billion by 2030
The global market for Marketing Analytics estimated at US$3.5 Billion in the year 2022, is projected to reach a revised size of US$9.7 Billion by 2030, growing at a CAGR of 13.4% over the analysis period 2022-2030. Social Media Marketing, one of the segments analyzed in the report, is projected to record 14% CAGR and reach US$3 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the eMail Marketing segment is readjusted to a revised 12.5% CAGR for the next 8-year period.The U.S. Market is Estimated at $1.1 Billion, While China is Forecast to Grow at 12.8% CAGR
The Marketing Analytics market in the U.S. is estimated at US$1.1 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$1.7 Billion by the year 2030 trailing a CAGR of 12.8% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 11.7% and 11.4% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 9.8% CAGR.Select Competitors (Total 52 Featured) -
- Accenture PLC
- Adobe Systems, Inc.
- Experian PLC
- IBM Corporation
- McKinsey & Company
- Microsoft Corporation
- NGDATA, Inc.
- Oracle Corporation
- Pegasystems, Inc.
- SAS Institute, Inc.
- Teradata Corporation
- Wipro Ltd.
What's New?
- Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
- Global competitiveness and key competitor percentage market shares
- Market presence across multiple geographies - Strong/Active/Niche/Trivial
- Online interactive peer-to-peer collaborative bespoke updates
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Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERS3. MARKET TRENDS & DRIVERSIII. MARKET ANALYSISIV. COMPETITION
1. MARKET OVERVIEW
- Influencer Market Insights
- World Market Trajectories
- Marketing Analytics - Global Key Competitors Percentage Market Share in 2022 (E)
- Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
- Impact of Covid-19 and a Looming Global Recession
4. GLOBAL MARKET PERSPECTIVE
- Table 1: World Recent Past, Current & Future Analysis for Content Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 2: World 8-Year Perspective for Content Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 3: World Recent Past, Current & Future Analysis for Social Media Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 4: World 8-Year Perspective for Social Media Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 5: World Recent Past, Current & Future Analysis for Other Applications by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 6: World 8-Year Perspective for Other Applications by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 7: World Marketing Analytics Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
- Table 8: World Recent Past, Current & Future Analysis for Marketing Analytics by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 9: World 8-Year Perspective for Marketing Analytics by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2023 & 2030
- Table 10: World Recent Past, Current & Future Analysis for eMail Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 11: World 8-Year Perspective for eMail Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 12: World Recent Past, Current & Future Analysis for Search Engine Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 13: World 8-Year Perspective for Search Engine Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 14: World Recent Past, Current & Future Analysis for Consumer Goods by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 15: World 8-Year Perspective for Consumer Goods by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 16: World Recent Past, Current & Future Analysis for Media & Communication by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 17: World 8-Year Perspective for Media & Communication by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 18: World Recent Past, Current & Future Analysis for Retail by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 19: World 8-Year Perspective for Retail by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 20: World Recent Past, Current & Future Analysis for Industrial by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 21: World 8-Year Perspective for Industrial by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 22: World Recent Past, Current & Future Analysis for Healthcare by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 23: World 8-Year Perspective for Healthcare by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 24: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 25: World 8-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
- Table 26: World Recent Past, Current & Future Analysis for Other End-Uses by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 27: World 8-Year Perspective for Other End-Uses by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
UNITED STATES
- Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
- Table 28: USA Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 29: USA 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
- Table 30: USA Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 31: USA 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
CANADA
- Table 32: Canada Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 33: Canada 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
- Table 34: Canada Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 35: Canada 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
JAPAN
- Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
- Table 36: Japan Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 37: Japan 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
- Table 38: Japan Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 39: Japan 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
CHINA
- Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
- Table 40: China Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 41: China 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
- Table 42: China Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 43: China 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
EUROPE
- Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
- Table 44: Europe Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 45: Europe 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
- Table 46: Europe Recent Past, Current & Future Analysis for Marketing Analytics by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
- Table 47: Europe 8-Year Perspective for Marketing Analytics by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2023 & 2030
- Table 48: Europe Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 49: Europe 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
FRANCE
- Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
- Table 50: France Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 51: France 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
- Table 52: France Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 53: France 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
GERMANY
- Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
- Table 54: Germany Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 55: Germany 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
- Table 56: Germany Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 57: Germany 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
ITALY
- Table 58: Italy Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 59: Italy 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
- Table 60: Italy Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 61: Italy 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
UNITED KINGDOM
- Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
- Table 62: UK Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 63: UK 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
- Table 64: UK Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 65: UK 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
REST OF EUROPE
- Table 66: Rest of Europe Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 67: Rest of Europe 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
- Table 68: Rest of Europe Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 69: Rest of Europe 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
ASIA-PACIFIC
- Marketing Analytics Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
- Table 70: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 71: Asia-Pacific 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
- Table 72: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 73: Asia-Pacific 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
REST OF WORLD
- Table 74: Rest of World Recent Past, Current & Future Analysis for Marketing Analytics by Application - Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 75: Rest of World 8-Year Perspective for Marketing Analytics by Application - Percentage Breakdown of Value Sales for Social Media Marketing, eMail Marketing, Search Engine Marketing, Content Marketing and Other Applications for the Years 2023 & 2030
- Table 76: Rest of World Recent Past, Current & Future Analysis for Marketing Analytics by End-Use - Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
- Table 77: Rest of World 8-Year Perspective for Marketing Analytics by End-Use - Percentage Breakdown of Value Sales for Consumer Goods, Media & Communication, Retail, Industrial, Healthcare, BFSI and Other End-Uses for the Years 2023 & 2030
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Accenture PLC
- Adobe Systems, Inc.
- Experian PLC
- IBM Corporation
- McKinsey & Company
- Microsoft Corporation
- NGDATA, Inc.
- Oracle Corporation
- Pegasystems, Inc.
- SAS Institute, Inc.
- Teradata Corporation
- Wipro Ltd.
Table Information
Report Attribute | Details |
---|---|
No. of Pages | 199 |
Published | April 2024 |
Forecast Period | 2022 - 2030 |
Estimated Market Value ( USD | $ 3.5 Billion |
Forecasted Market Value ( USD | $ 9.7 Billion |
Compound Annual Growth Rate | 13.6% |
Regions Covered | Global |