Marketing analytics software helps businesses to gather data from multiple sources and channels to identify which marketing initiatives are performing well and which have room for improvement. In addition, leveraging marketing analytics software is imperative when calculating ROI on marketing campaigns, which helps optimize digital marketing spending. Moreover, with the help of marketing analytics tools, marketers can operate more efficiently by learning how to allocate their time in a better way.
Surge in usage of social media channel and rise in employment of big data analytics boost the growth of the global marketing analytics software market. In addition, the incremental need to gauge customer behavior positively impacts the growth of the market. However, high cost of deployment hampers the marketing analytics software market growth. On the contrary, growth in advanced technology such as 5G is expected to offer remunerative opportunities for the expansion of the marketing analytics software market during the forecast period.
The marketing analytics software market is segmented on the basis of deployment model, enterprise size, application, industry vertical, and region. On the basis of the deployment model, the market is fragmented into on-premise and cloud. On the basis of enterprise size, the market is bifurcated into large enterprises and SMEs. On the basis of application, the market is classified into social media marketing, E-mail marketing, search engine marketing, content marketing, and others. By industry vertical, it is categorized into retail, consumer goods, industrial, BFSI, media & communication, healthcare, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players that operate in the marketing analytics software market are Accenture, Adobe Inc., Google Inc., Funnel, IBM Corporation, Oracle Corporation, RTB Digital Media Corporation, SAS Institute Inc., Tableau Software LLC, Teradata Corporation. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Surge in usage of social media channel and rise in employment of big data analytics boost the growth of the global marketing analytics software market. In addition, the incremental need to gauge customer behavior positively impacts the growth of the market. However, high cost of deployment hampers the marketing analytics software market growth. On the contrary, growth in advanced technology such as 5G is expected to offer remunerative opportunities for the expansion of the marketing analytics software market during the forecast period.
The marketing analytics software market is segmented on the basis of deployment model, enterprise size, application, industry vertical, and region. On the basis of the deployment model, the market is fragmented into on-premise and cloud. On the basis of enterprise size, the market is bifurcated into large enterprises and SMEs. On the basis of application, the market is classified into social media marketing, E-mail marketing, search engine marketing, content marketing, and others. By industry vertical, it is categorized into retail, consumer goods, industrial, BFSI, media & communication, healthcare, and others. By region, the market is analyzed across North America, Europe, Asia-Pacific, and LAMEA.
The key players that operate in the marketing analytics software market are Accenture, Adobe Inc., Google Inc., Funnel, IBM Corporation, Oracle Corporation, RTB Digital Media Corporation, SAS Institute Inc., Tableau Software LLC, Teradata Corporation. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry.
Key Benefits For Stakeholders
- The study provides an in-depth analysis of the global marketing analytics software market forecast along with the current and future trends to explain the imminent investment pockets.
- Information about key drivers, restraints, and opportunities and their impact analysis on global marketing analytics software market trends is provided in the report.
- The Porter’s five forces analysis illustrates the potency of the buyers and suppliers operating in the industry.
- The quantitative analysis of the market from 2022 to 2031 is provided to determine the market potential.
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Key Market Segments
By Deployment Model
- On Premise
- Cloud
By Enterprise Size
- Large Enterprise
- SMEs
By Application
- Social Media Marketing
- E mail Marketing
- Search Engine Marketing
- Content Marketing
- Others
By Industry Vertical
- Retail
- Consumer Goods
- Industrial
- BFSI
- Media and Communication
- Healthcare
- Others
By Region
- North America
- U.S.
- Canada
- Europe
- UK
- Germany
- France
- Spain
- Italy
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Australia
- Rest of Asia-Pacific
- LAMEA
- Latin America
- Middle East
- Africa
- Key Market Players
- funnel.io
- Adobe Inc.
- Improvado Inc
- Oracle Corporation
- Accenture
- Tableau Software LLC
- Teradata Corporation
- SAS Institute Inc.
- ibm corporation
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: MARKETING ANALYTICS SOFTWARE MARKET, BY DEPLOYMENT MODEL
CHAPTER 5: MARKETING ANALYTICS SOFTWARE MARKET, BY ENTERPRISE SIZE
CHAPTER 6: MARKETING ANALYTICS SOFTWARE MARKET, BY APPLICATION
CHAPTER 7: MARKETING ANALYTICS SOFTWARE MARKET, BY INDUSTRY VERTICAL
CHAPTER 8: MARKETING ANALYTICS SOFTWARE MARKET, BY REGION
CHAPTER 9: COMPETITIVE LANDSCAPE
CHAPTER 10: COMPANY PROFILES
List of Tables
List of Figures
Executive Summary
According to the report, the marketing analytics software market was valued at $3.9 billion in 2021, and is estimated to reach $14.3 billion by 2031, growing at a CAGR of 13.9% from 2022 to 2031.Marketing analytics software enables companies to understand the performance of their marketing campaigns better and engage in comparative analysis as to which application offers the highest returns. This is done by gauging critical business metrics, such as marketing attribution, overall marketing effectiveness, and Return on Investment (ROI). Moreover, marketing analytics software aids a company in tracking the data pertaining to traffic, leads, and sales.
Key factors driving the growth of the marketing analytics software market include the increasing use of social media channels and the rising use of big data analytics, and the incremental need to gauge customer behavior. The surge in demand for big data & AI among enterprises to provide higher data analytics services among industries and to replace traditional networking services for increasing the efficiency of organizations drive the growth of the market. Moreover, customer behavior research has shown that people like being labeled and are more inclined to participate if they feel included. ”In addition, the increase in the use of social media software, big data, and AI among the connected equipment companies across developing nations is expected to drive the demand for marketing analytics software in the near future. In addition, wireless and smart devices provide unrestricted access by users to different service providers, which enhances the customer security and safety of various organizations, thus propelling the growth of the market.
The market also offers growth opportunities to the key players in the market. The rising 5G wireless technology is designed to deliver higher speeds, greater bandwidth, ultra-low latency, more reliability, massive network capacity, and a standard user experience to an increased user base. Higher performance and improved efficiency would help to connect virtually everyone and everything together, including machines, objects, and devices. Digital transformation is forcing businesses to expand their marketing analytics and increase their revenue opportunities, which is driving the growth of the market. In addition, the evolution and adoption of 5G create numerous opportunities for business. Similar to the way 4G has shaken up the industry landscape, wherein data packages have become more important than voice and SMS packages, 5G is expected to help us to harness the full potential of IoT, AI, and AR. Furthermore, technological advancements, along with expanding infrastructures, are expected to accelerate the growth of the marketing analytics software market over the forecast period. Moreover, increasing demand for no-buffer live video streaming, amplified use of social media sites, and other such factors substantially fuel the growth of the market.
The marketing analytics software market is segmented on the basis of by deployment model, enterprise size, application, industry vertical, and region. On the basis of the deployment model, the market is fragmented into on-premise and cloud. On the basis of enterprise size, the market is bifurcated into large enterprises and SMEs. On the basis of application, the market is classified into social media marketing, E-mail marketing, search engine marketing, content marketing, and others. By industry vertical, it is classified into retail, consumer goods, industrial, BFSI, media & communication, healthcare, and others. Region wise, it is analyzed across North America (the U.S., Canada, and Mexico), Europe (the UK, Germany, France, Spain, Italy, and rest of Europe), Asia-Pacific (China, Japan, South Korea, India, Australia, and rest of Asia-Pacific), and LAMEA (Latin America, Middle East and Africa).
The key players profiled in the study include Accenture, Adobe Inc., Google Inc., Funnel.io, IBM Corporation, Oracle Corporation, Improvado Inc, SAS Institute Inc., Tableau Software LLC, and Teradata Corporation. These players have adopted various strategies to increase their market penetration and strengthen their position in the industry. The players in the market have been actively engaged in the adoption various strategies such as partnership to remain competitive and gain advantage over the competitors in the market. For instance, in October 2020, Adobe inc Partnered with Alteryx to advance marketing insights and accelerate business outcomes with alteryx analytic process automation.
Key Market Insights
By deployment model, the on-premise segment was the highest revenue contributor to the market and is estimated to reach $7.49 billion by 2031, with a CAGR of 12.8%. However, the cloud segment is estimated to be the fastest-growing segment with the CAGR of 15.3% during the forecast period.By enterprise size, the large enterprise segment dominated the global market, and is estimated to reach $8.36 billion by 2031, with a CAGR of 13.2%. However, the SMEs segment is expected to be the fastest growing segment with 13.9% during the Forecast.
Based on application, the social media marketing segment was the highest revenue contributor to the market, with $1.33 billion in 2021, and is estimated to reach $3.80 billion by 2031, with a CAGR of 11.2%.
Based on region, North America was the highest revenue contributor, accounting for $1.44 billion in 2021, and is estimated to reach $4.36 billion by 2031, with a CAGR of 11.8%.
Companies Mentioned
- funnel.io
- Adobe Inc.
- Improvado Inc
- Oracle Corporation
- Accenture
- Tableau Software LLC
- Teradata Corporation
- SAS Institute Inc.
- ibm corporation
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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