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PRINTER FRIENDLY

UK Valentine's Day 2020

  • ID: 5031048
  • Report
  • March 2020
  • Region: United Kingdom
  • 101 pages
  • GlobalData

FEATURED COMPANIES

  • Aldi
  • Co-op
  • H&M
  • Lakeland
  • Primark
  • The Works
1h Free Analyst Time

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UK Valentine's Day 2020

Summary

UK Valentine's Day 2020 report forms part of the publisher's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of British consumers for Valentine's Day. The report analyses the major players, the main trends, and consumer attitudes.

Total spend on Valentine’s Day is forecast to have remained flat versus 2019 as the importance of Valentine’s Day is waning. The percentage of consumers that spent on the occasion fell by 0.7 ppts, with fewer spending on both retail and leisure as they cut back on unnecessary purchases.

Scope
  • Tesco and Marks & Spencer’s special meal deals boost their ratings as the top grocers as they benefitted from an increasing number of consumers purchasing special Valentine’s Day meal deals from supermarkets.
  • The percentage of Valentine’s Day shoppers purchasing food & drink for the occasion fell from 38.5% in 2019 to 37.9% in 2020, despite the proportion of purchases made on impulse rising.
  • The number of Valentine’s Day shoppers giving a greetings card declined by 6.5 ppts this year versus 2019, driven by younger generations.
Reasons to Buy
  • Use our in-depth consumer insight to learn which areas within Valentine's Day are most important to ensure that product offerings are catering to the needs and wants of customers.
  • Understand what drives consumers to purchase from a retailer, such as convenience, value for money and delivery options in order to maximise sales potential.
  • Use our in-depth analysis of the leading retailers for Valentine's Day in order to understand how to appeal shoppers and maximise market share.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Aldi
  • Co-op
  • H&M
  • Lakeland
  • Primark
  • The Works
The Key Findings
  • Spend was flat, as consumers are increasingly cynical about Valentine’s Day
  • Retailers should capitalise upon the higher proportion of impulse purchases
  • Marks & Spencer regains its Valentine’s Day sparkle
  • Trend insight - stores
  • Trend insight - online
Consumer Attitudes
  • Key findings
  • Buying dynamics
  • Financial wellbeing
  • Financing spending
  • Valentine's Day spending
  • Who shoppers bought for
  • Valentine's Day activities
  • Valentine's Day statements
  • Retailer selection
  • Retailer ratings - grocers
  • Retailer ratings - non-food retailers
  • Meal choices
Food & Drink
  • Key findings
  • Retailer selection
  • Channel usage
  • Store usage
  • Device usage
  • Fulfilment
  • Retailer used
  • Spending
  • Buying dynamics
Gifts
  • Key findings
  • Store selection
  • Channel usage
  • Store usage
  • Device usage
  • Fulfilment
  • Average spend
  • Retailer used
  • Buying dynamics
Cards & Gift Wrap
  • Key findings
  • Retailer selection
  • Channel usage
  • Store usage
  • Device usage
  • Fulfilment
  • Retailer used
  • Buying dynamics
Methodology
  • Technical details: consumer survey work
List of Tables
  • Retailer ratings across key measures - grocers, 2020
  • Retailer ratings across key measures - non-food retailers, 2020
  • Retailers shopped at for food and drink, ppt change 2020 vs. 2019
  • Retailers most shopped at for food and drink, ppt change 2020 vs. 2019
  • Products purchased - sweet products, 2019 & 2020
  • Products purchased - meat, 2019 & 2020
  • Products purchased - fruit & veg, 2019 & 2020
  • Products purchased - ready meals, 2019 & 2020
  • Products purchased - fish, 2019 & 2020
  • Products purchased - delicatessen products, 2019 & 2020
  • Products purchased - alcoholic drinks, 2019 & 2020
  • Products purchased - non-alcoholic drinks, 2019 & 2020
  • Retailers used - gifts, ppt change 2020 v.s 2019
  • Products purchased - food & drink gifts, 2019 & 2020
  • Retailers used - food & drink gifts, 2019 & 2020
  • Products purchased - flowers & plants, 2019 & 2020
  • Retailers used - flowers & plants, 2019 & 2020
  • Products purchased - clothing, 2019 & 2020
  • Retailers used - clothing, 2019 & 2020
  • Products purchased - fine jewellery & watches, 2019 & 2020
  • Retailers used - fine jewellery & watches, 2019 & 2020
  • Products purchased - health & beauty, 2019 & 2020
  • Retailers used - health & beauty, 2019 & 2020
  • Products purchased -accessories & footwear, 2019 & 2020
  • Retailers used - accessories & footwear, 2019 & 2020
  • Products purchased - soft toys, 2019 & 2020
  • Retailers used - soft toys, 2019 & 2020
  • Products purchased - experience, 2019 & 2020
  • Products purchased -entertainment, 2019 & 2020
  • Retailers used - entertainment, 2019 & 2020
  • Products purchased - homewares, 2019 & 2020
  • Retailers used - homewares, 2019 & 2020
  • Products purchased - stationery, 2019 & 2020
  • Retailers used - stationery, 2019 & 2020
  • Products purchased - books, 2019 & 2020
  • Retailers used - books, 2019 & 2020
  • Products purchased - sports, 2019 & 2020
  • Retailers used - sports, 2019 & 2020
  • Products purchased - electricals, 2019 & 2020
  • Retailers used - electricals, 2019 & 2020
  • Products purchased - vouchers & money, 2019 & 2020
  • Retailers used - cards & gift wrap, ppt change 2020 vs. 2019
  • Products purchased - cards, 2019 & 2020
  • Retailers used - cards, 2019 & 2020
  • Products purchased - gift wrap, 2019 & 2020
  • Retailers used - gift wrap, 2019 & 2020
List of Figures
  • Valentine's Day 2020 shopper penetration (by demographic and by region) & 2019 shopper penetration
  • Valentine's Day 2020 shopper profile (by demographic and by region)
  • Valentine's Day 2020 retail penetration (by demographic and by region) & 2019 retail penetration
  • Valentine's Day 2020 leisure/ going out penetration (by demographic and by region) & 2019 leisure/going out penetration
  • Financial wellbeing compared to last year
  • Valentine's Day spending compared to last year, 2019 & 2020
  • How consumers financed Valentine's Day spending, 2019 & 2020
  • The proportion of Valentine's Day spending on retail vs. leisure, 2019 & 2020
  • Who shoppers bought gifts for Valentine's, 2019 & 2020
  • Valentine's Day activities undertaken, 2020 and ppt change vs. 2019
  • Agreement statements about Valentine's Day, 2020
  • Retailers that did the best job of promoting Valentine's Day, 2020 and ppt change vs. 2019
  • Valentine's Day meal choices for those who ate at home, 2019 & 2020
  • Valentine's Day meal choices for those who ate out, 2019 & 2020
  • Drivers of retailer selection for food & drink, 2020 and ppt change on 2019
  • Consumers using each channel for purchasing food & drink (browsed & purchased), 2020
  • Consumers using each physical store type for purchasing food & drink (browsed & purchased), 2020
  • Consumers using each device for purchasing food & drink (browsed & purchased), 2020
  • Consumers using each fulfilment option for purchasing food & drink online, 2019 & 2020
  • Top 10 retailers shopped at for food and drink, 2019 & 2020
  • Retailers most shopped at for food and drink, 2019 & 2020
  • Valentine's Day food and drink average spend at each retailer, 2020 and £ change on 2019
  • Overall food and drink penetration (by demographic) 2020, & 2019 food and drink penetration
  • Valentine's Day 2020 sweet products penetration (by demographic) & 2019 sweet products penetration
  • Valentine's Day 2020 meat penetration (by demographic) & 2019 meat penetration
  • Valentine's Day 2020 fruit & veg penetration (by demographic) & 2019 fruit & vegetable penetration
  • Valentine's Day 2020 ready meals (by demographic) & 2019 ready meals penetration
  • Valentine's Day 2020 fish penetration (by demographic) & 2019 fish penetration
  • Valentine's Day 2020 delicatessen products penetration (by demographic) & 2019 delicatessen product penetration
  • Valentine's Day 2020 alcoholic drinks penetration (by demographic) & 2019 alcoholic drinks penetration
  • Valentine's Day 2020 non-alcoholic drinks penetration (by demographic) & 2019 non-alcoholic drinks penetration
  • Planned/impulse purchases (overall food & drink), 2019 & 2020
  • Planned/impulse purchases (food & drink categories), 2019 & 2020
  • What's driving retailer selection for gifts (overall), 2020, and ppt change on 2019
  • Consumers using each channel for purchasing gifts (browsed & purchased), 2020
  • Consumers using each physical store type for purchasing gifts (browsed & purchased), 2020
  • Consumers using each device for purchasing gifts (browsed & purchased), 2020
  • Fulfilment options for gifts purchases made online, 2019 & 2020
  • Average spend on Valentine's Day gifts by category, 2020 and £ change on 2019
  • Retailers shopped at for gifts, 2019 & 2020
  • Valentine's Day 2020 gifts penetration (by demographic) & 2019 gifts penetration
  • Valentine's Day 2020 food & drink gifts penetration (by demographic) & 2019 food & drink gifts penetration
  • Valentine's Day 2020 flowers & plants penetration (by demographic) & 2019 flowers & plants penetration
  • Valentine's Day 2020 clothing penetration (by demographic) & 2019 clothing penetration
  • Valentine's Day 2020 fine jewellery & watches penetration (by demographic) & 2019 fine jewellery & watches penetration
  • Valentine's Day 2020 health & beauty penetration (by demographic) & 2019 health & beauty penetration
  • Valentine's Day 2020 accessories & footwear (by demographic) & 2019 accessories & footwear penetration
  • Valentine's Day 2020 soft toys penetration (by demographic) & 2019 soft toys penetration
  • Valentine's Day 2020 experience (by demographic) & 2019 experience penetration
  • Valentine's Day 2020 entertainment penetration (by demographic) & 2019 entertainment penetration
  • Valentine's Day 2020 homewares penetration (by demographic) & 2019 homewares penetration
  • Valentine's Day 2020 stationery penetration (by demographic) & 2019 stationery penetration
  • Valentine's Day 2020 books penetration (by demographic) & 2019 books penetration
  • Valentine's Day 2020 sports penetration (by demographic) & 2019 sports penetration
  • Valentine's Day 2020 electricals penetration (by demographic) & 2019 electricals penetration
  • Valentine's Day 2020 vouchers & money penetration (by demographic) & 2019 vouchers & money penetration
  • Planned/impulse purchases (overall gifts), 2019 & 2020
  • Planned/impulse purchases (gift categories), 2019 & 2020
  • Personalisation (overall gifts), 2019 & 2020
  • Personalisation (gift categories), 2019 & 2020
  • What's driving retailer selection cards & gift wrap (overall), 2020, and ppt change on 2019
  • Consumers using each channel for purchasing cards & gift wrap (browsed & purchased), 2020
  • Consumers using each physical store type for purchasing cards & gift wrap (browsed & purchased), 2020
  • Consumers using each device for purchasing cards & gift wrap (browsed & purchased), 2020
  • Fulfilment options for cards & gift wrap purchases made online, 2019 & 2020
  • Top 10 retailers shopped at for gifts, 2019 & 2020
  • Valentine's Day 2020 cards & gift wrap penetration (by demographic) & 2019 cards & gift wrap penetration
  • Valentine's Day 2020 cards penetration (by demographic) & 2019 cards penetration
  • Valentine's Day 2020 gift wrap penetration (by demographic) & 2019 gift wrap penetration
  • Planned/impulse purchases (overall, cards, gift wrap), 2019 & 2020
  • Personalisation (card products), 2019 & 2020
  • Importance of the ability to personalise cards, 2020
Note: Product cover images may vary from those shown
  • Aldi
  • Aldo
  • Amazon
  • Anthropologie
  • Apple
  • Argos
  • ASDA
  • ASOS
  • B&M
  • Boots
  • Card Factory
  • Card Market
  • Clintons
  • Co-op
  • Debenhams
  • Disney Store
  • Dixons Carphone
  • eBuyer
  • Farmfoods
  • Fat Face
  • Flying Tiger Copenhagen
  • Fraser Hart
  • GAME
  • Gardencentreonline.co.uk
  • Goldsmiths
  • H Samuel
  • H&M
  • Halfords
  • HMV
  • Home Bargains
  • Homebase
  • Hotel Chocolat
  • House of Fraser
  • Iceland
  • Interflora
  • JD Williams
  • JML Direct
  • Jo Malone
  • John Lewis & Partners
  • Lakeland
  • Lidl
  • Littlewoods
  • M&Co
  • Marks & Spencer
  • Matalan
  • Morrisons
  • Next
  • Nike
  • Pandora
  • Paperchase
  • Poundland
  • Poundstretcher
  • Primark
  • River Island
  • Robert Dyas
  • Sainsbury's
  • Sports Direct
  • Staples
  • Superdry
  • Swarovski
  • Sweaty Betty
  • Tesco
  • The Book People
  • The Fragrance Shop
  • The Perfume Shop
  • The Works
  • TK Maxx
  • Topman
  • Urban Outfitters
  • Very.co.uk
  • Waitrose & Partners
  • Warehouse
  • Warren James
  • Waterstones
  • WH Smith
  • Wilko
  • Wordery
  • Zara
  • Zavvi.com
Note: Product cover images may vary from those shown
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