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Retail in Japan - Coronavirus (COVID-19) Country Impact

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  • 18 Pages
  • May 2020
  • Region: Japan
  • GlobalData
  • ID: 5136733
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Retail in Japan - Coronavirus (COVID-19) Country Impact


The Coronavirus (COVID-19) country report analyses how the pandemic will impact retail spend in Japan.

The pandemic leaves a significant impact on the retail industry which is forecast to lose ¥12 trllion from its 2020 forecast

COVID-19 led to a drastic change in consumer’s spending behavior and food & grocery retailers are benefiting from the trend.

  • The retail industry which was already registering weaker growth will see negative growth in 2020 due to the pandemic.
  • Consumer spending consecutively fell from October 2019 to January 2020 in anticipation of the tax increase and while it moderated in February the impact of the pandemic has hit consumer confidence and the country faces recession.

Reasons to Buy
  • Use our revised market forecasts out to 2024 to understand how the Japanese retail market will perform.
  • Use our in-depth analysis to review how key retailers have responded to COVID-19.
  • Use our data on key consumer shopping and lifestyle habits to see how the population have responded to the impact of COVID-19.

Table of Contents

  • Executive Summary
  • Market forecasts
  • Consumer behaviour
  • Retailer themes and responses
  • Market forecasts
  • Headlines
  • Total retail market vs. pre-COVID-19 forecasts
  • Total retail growth vs. pre-COVID-19 forecasts
  • Retailer themes and responses
  • Switching product lines
  • Community support
  • In store measures
  • Staffing
  • Appendix
  • Methodology

List of Figures
  • Total retail market vs. pre COVID-19 forecasts, 2019-2024
  • Total retail growth vs. pre COVID-19 forecasts, 2019-2024

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Shiseido
  • Kao
  • Suntory
  • Fast Retailing
  • 7-eleven
  • Itoyokado
  • Family Mart
  • Lawson 100
  • Seiyu GK