Retail value sales of beauty and personal care rose in 2024. Improving living standards and a burgeoning middle class in Côte d'Ivoire have led to increased exposure to a wide range of beauty and personal care products, which play a pivotal role in everyday life. These products are highly valued and significantly contribute to enhancing wellbeing and appearance.
The Beauty and Personal Care in Côte d'Ivoire report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Beauty and Personal Care in Côte d'Ivoire report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care ?
MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
- Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
- Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS
- Key Data Findings
- 2024 Developments
- Growth of baby and child-specific products is heavily stimulated by the country’s high birth rate
- Dream Cosmetics sustains its strong lead in baby care
- Small local grocers retains its outright lead, while supermarkets achieves the strongest growth
- Prospects and Opportunities
- Growth of baby and child-specific products stimulated by an ongoing high birth rate
- Economic growth, urbanisation, more women in the workplace and expansion of modern grocery retailers boost forecast period sales
- Increasing health awareness boosts spending on baby and child-specific products
- Category Data
- Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
- Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
- Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
- Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
- Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
- Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
BATH AND SHOWER
- Bath and shower benefits from its essential nature, accessible pricing and accessibility
- Unilever Cl (Pty) Ltd retains the outright lead, but is seeing stiffer competition from local players
- Small local grocers remains the leading channel for bath and shower in 2024
- Moderate forecast period growth of bath and shower as the mature bar soap category remains the most popular
- Increasingly diverse range of products with natural and moisturising properties penetrate the category
- The democratisation of body wash/shower gel through local production widens the consumer group for these products
- Table 19 Sales of Bath and Shower by Category: Value 2019-2024
- Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
- Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
- Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
- Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
- Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
DEODORANTS
- Sales of deodorants grow as the range widens and consumers demand antiperspirants
- Unilever Cote D’Ivoire SA remains the leading player in deodorants and the fastest growing
- Small local grocers remains the most popular channel, though supermarkets is gaining momentum
- Ongoing growth of deodorants over the forecast period
- Growing demand for natural deodorants and a wider variety of unisex deodorants
- Environmental consciousness promotes the use of biodegradable packaging
- Table 25 Sales of Deodorants by Category: Value 2019-2024
- Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
HAIR CARE
- Value sales grow for hair care as these products are an integral part of beauty routines
- L'Oréal West Africa remains the outright leading player thanks to the popularity of its Dark & Lovely and L’Oréal brands
- Small local grocers sees some stagnation as modern grocers erode its share
- emand for healthy hair and a well-groomed appearance boosts demand for hair care sales over the forecast period
- Products that provide added value such as natural ingredients and multifunctionality boost the forecast period performance of hair care
- Hairstyle trends shape demand and brand popularity
- Table 31 Sales of Hair Care by Category: Value 2019-2024
- Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
DEPILATORIES
- Depilatories records growth from a low base due to a lack of interest in these products
- Bic Corp retains the outright lead thanks to the quality and renown of its Bic brand
- Small local grocers remains the most prominent channel for depilatories
- Increased employment opportunities for women boosts forecast period demand for depilatories
- Increasingly sophisticated new product launches lift the category
- Consumers attracted to brands they trust
- Table 38 Sales of Depilatories by Category: Value 2019-2024
- Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
- Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
- Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
- Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
ORAL CARE
- Sales on the rise driven by consumer habits and growing demand for more sophisticated products
- Unilever with its Signal and Closeup brands retains a strong lead in oral care
- While small local grocers retains the lead in oral care, supermarkets is rapidly gaining ground
- Growth of oral care thanks to rising awareness of the importance of oral health
- Toothpaste and toothbrushes continue to characterise oral care in the country over the forecast period
- Greater product segmentation attracts specific consumer groups over the forecast period
- Table 44 Sales of Oral Care by Category: Value 2019-2024
- Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
MEN’S GROOMING
- Strong growth of men’s grooming thanks to fashion trends, wider product awareness and availability and rising disposable incomes
- Bic SA retains the outright lead thanks to the popularity of its eponymous brand
- Small local grocers retains the lead but is facing growing competition from supermarkets and hypermarkets
- Forecast period sales growth for men’s grooming, especially standard products
- Lifestyle changes stimulate usage of men’s grooming products, especially among younger generations
- As men accept products designed specifically for them, more product diversification is likely
- Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
- Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
- Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
- Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
- Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
COLOUR COSMETICS
- Growth of colour cosmetics as products become increasingly sophisticated, with facial make-up remaining the most popular
- OTC Sal and its popular Glam’s brand retains the lead in colour cosmetics in 2024
- Beauty specialists and small local grocers remain the leading channels for colour cosmetics
- Moderate growth of colour cosmetics over the forecast period
- Growing importance of colour cosmetics in the lives of urban-dwelling women
- Nail products benefit from growing interest in appearance and appeal to consumers seeking to tap into their creative side
- Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
- Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
- Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
- Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
- Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
- Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
FRAGRANCES
- Sales growth of fragrances in 2024 with mass fragrances remaining the most popular
- Nouvelle Parfumerie Gandour leads the category with its popular Class brand
- Beauty specialists and small local grocers remain the leading channels for fragrances
- Forecast period growth of fragrances boosted by demographic trends and lifestyle changes
- Mass men’s fragrances continues to gather momentum over the forecast period
- Retail e-commerce becomes a more important distribution channel over the forecast period
- Table 63 Sales of Fragrances by Category: Value 2019-2024
- Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
- Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
- Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
- Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
- Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
- Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
SKIN CARE
- Strong growth of skin care in 2024 due to growing consumer awareness of the importance of skin care in their beauty regimes
- Local player SIVOP Group leads skin care with its Sivoderm brand
- Small local grocers remains the leading distribution channel closely followed by supermarkets and pharmacies
- Forecast period growth of skin care thanks to growing consumer awareness and wider product availability and variety
- Demand grows for multifunctional products as consumers seek conveniece and savings
- Consumers increasingly prioritise facial care in their beauty routines over the forecast period
- Table 70 Sales of Skin Care by Category: Value 2019-2024
- Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
- Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
- Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
- Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
- Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
- Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE
- Sales of sun care remain negligible in 2024
- Consumers are unaware of the dangers of overexposure to the sun
- Health and beauty specialists account for the majority of sun care sales
- Sun care sales remain negligible over the forecast period
- Table 77 Sales of Sun Care by Category: Value 2019-2024
- Table 78 Sales of Sun Care by Category: % Value Growth 2019-2024
- Table 79 NBO Company Shares of Sun Care: % Value 2020-2024
- Table 80 LBN Brand Shares of Sun Care: % Value 2021-2024
- Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
- Table 82 Forecast Sales of Sun Care by Category: Value 2024-2029
- Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
