European Kombucha Report 2019

Opportunity Market View for the Growing Kombucha Movement

Kombucha is a fermented beverage made by adding a live culture of yeast and bacteria to tea and leaving it to ferment at room temperature. Fermented drinks are currently experiencing significant momentum in the food and drink space where they are mainly marketed as a support for digestive wellness. The beverage is also positioned as a natural alternative to sugar-laden carbonated soft drinks and also as a substitute for consumers either cutting down on their alcohol intake or quitting drinking altogether.

Mapping the European market for kombucha, this report examines the market performance and trends behind the numbers in three key West European countries; Germany, UK and France.

With expert commentary tracking emerging market opportunities and highlighting two countries with growth potential, the publisher's new European Kombucha report gives a comprehensive overview of the market as it stands in 2018, the driving forces behind its growth, and forecasts to 2023. An essential guide for any existing player or prospective entrant, providing you with the key qualitative insight and quantitative data required to enable your strategic decisions.