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The Impact of Coronavirus on Customer Experience: Lifestyle Brands vs Customer Journey

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  • 36 Pages
  • August 2020
  • Region: Global
  • Euromonitor International
  • ID: 5141706
The Coronavirus (COVID-19) crisis has led to a major structural change towards a complete digitalisation of operational structures of lifestyle brands, which in turn has reset the importance of customer experiences, building trust and strong relationships as part of the customer journey more than ever in the “new normal”. Consumer-centric mindset alongside changing operational set-ups such as remote working are all helping to establish a new value-based economy.

The Impact of Coronavirus on Customer Experience: Lifestyle Brands vs Customer Journey global briefing offers an insight into to the size and shape of the Consumer Foodservice market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading operators and brands, offers strategic analysis of key factors influencing the operating environment - be they economic/lifestyle influences, new foodservice concepts, outlet locations, menu innovation or format development. The entire industry is considered, including both chained and independent operators. Forecasts illustrate how the market is set to change and what is the criteria for success.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Foodservice market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

  • Introduction
  • Intr0duction
  • Omnichannel and the New Brick and Mortar
  • Hyper-personalisation Through the Lens of COVID-19
  • Transformation with IoT During COVID-19
  • Conclusion