Retail value sales of beauty and personal care saw double-digit growth in Ghana in current terms in 2024. Factors such as increased levels of disposable income, a growing middle class population, and price rises because of changing exchange rates and inflation contributed to the growth in value sales. In 2024, Ghana continued to experience high inflation rates, with the average inflation rate during the year being 20%, which represented an improvement over the previous year’s rate of 40%. Noneth...
This Beauty and Personal Care in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Beauty and Personal Care in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Beauty and Personal Care in GhanaExecutive SummaryCompetitive LandscapeRetail DevelopmentsWhat Next for Beauty and Personal Care?DisclaimerBaby and Child-Specific ProductsRising Birth Rates and Urbanisation Influencing Demand for Baby Care ProductsGrowth in Locally Manufactured Baby and Child-Specific ProductsIncrease in Demand for Mildly Scented Products and Products That Treat Skin IrritationProspects and OpportunitiesIncreased Awareness of Baby and Child-Specific ProductsOpportunity to Use Local Ingredients to Provide Cheaper AlternativesInnovative Premium Products to Be Made from Pure Organic IngredientsBath and ShowerNew Product LaunchesUnilever Ghana DominatesExpansion of E-Commerce and Gradual Shift from Traditional Bar Soaps to Shower Gels in Urban AreasCompetition from Traditional Alternatives and Opportunities for Local ManufacturersBar Soap and Body Wash/Shower Gel Offer OpportunitiesUse of Influencers and for Advertising CampaignsDeodorantsIncreased Personal HygieneUnilever Extends LeadDemand for Long-Lasting ProtectionOpportunity for the Manufacture of Natural and Organic DeodorantsGrowing Environmental ConcernsHair CareRising Popularity of Oils and Serums for Hair Growth and TreatmentDark & Lovely Leads Overall, while Mega Growth Hair Products Are Popular in the Relaxed Hair SegmentPrice Sensitivity Hampering DemandWearing Afro, Kinky and Coily Hair in Its Natural StateProducts With Organic Formulations Are Gaining RecognitionDepilatoriesUrbanisation and Influence of Global Beauty TrendsRazors and Blades Dominate the Market for DepilatoriesIncreased Awareness of Men’S GroomingChanges in the Economy Can Affect DepilatoriesGrowth Potential for Hair Removal CreamsOral CareIncreased Awareness of Oral HygieneConsumers Prioritise AffordabilityUnilever DominatesEconomic Growth and Changes in Income Levels May Influence Demand for Oral Care ProductsOpportunity to Expand Local ProductionMen’S GroomingIncreased Awareness of Male Grooming and Lifestyle ChangesNivea Produces Wide Range of Men’S Grooming ProductsIncome Levels and Disposable Income Affect Demand for Men’S Grooming ProductsDistribution Key, while Awareness of Skin Care is RisingIncrease in Products Specifically Targeting MenColour CosmeticsDemand Affected by Disposable IncomeMac Leads Colour Cosmetics in GhanaVarious Factors Influence Consumer Behaviour in Colour CosmeticsSocial Media to Play Key Role in Shaping DemandGrowth of Local BrandsFragrancesLocal Manufacturers Making Strides in Luxury FragrancesIncreased Awareness of Personal GroomingGrowth of E-Commerce and Online Stores Influencing Demand for FragrancesA Stable Exchange Rate Will Drive Demand in the Forecast PeriodOpportunity to Create Fragrances With Ghanaian Origin and Local ScentsSkin CareGrowing Awareness of Skin Care RoutinesMultinationals Hold Leading Positions, But Local Players Making StridesE-Commerce Seeing Growth in Sales of Skin CareDemand for Anti-Ageing ProductsMulti-Purpose ProductsSun CareSun Care Seen as Unnecessary and ExpensiveLimited Distribution
Beauty and Personal Care in 2024: the Big Picture
Market Data
Key Data Findings
Category Data
Product Innovation and the Use of Organic Ingredients
Increasing Awareness of Deodorant Use in Rural Areas
Demand for Products With Mild Formulations
Increased Awareness About Skin Sensitivity
Innovative Products to Provide Comprehensive Dental Protection
Innovative Men’S Grooming Products to Drive Sales
Manufacturing Products Tailored for African Climate
Emphasis on Natural and Sustainable Ingredients
Sustainability in Skin Care Packaging
Sun Care Not Expected to Become Significant, But Awareness May Rise
