Sales of beauty and personal care declined in 2024. This decline was primarily due to a reduction in consumption as households were faced with a rise in living costs and a sharp rise in prices, with Sri Lanka continuing to experience elevated inflation. As well as economic considerations, the market in Sri Lanka is also being shaped by a combination of changing consumer preferences and growing awareness of personal health and wellness.
The Beauty and Personal Care in Sri Lanka report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Beauty and Personal Care in Sri Lanka report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Beauty and Personal Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Beauty and personal care in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retail developments
- What next for beauty and personal care?
- CHART 1 Beauty and Personal Care: Beauty Specialist
- CHART 2 Beauty and Personal Care: Small Local Grocer
MARKET DATA
- Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
- Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
- Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
- Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
- Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
- Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
- Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
- Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
- Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
- Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
BABY AND CHILD-SPECIFIC PRODUCTS
- Key Data Findings
- 2024 Developments
- Growing sales of baby and child-specific produccts as consumers focus on affordable toiletries
- Baby Cheramy brand benefits from its longstanding presence in the country and retains the outright lead
- Pharmacies, small local grocers and supermarkets remain the most popular channels for baby and child-specific products
- Prospects and Opportunities
- Positive prospects for baby and child-specific products, especially toiletries that are reasonably priced and which offer convenience
- Convenience remains a major driver of sales and a strong motivation for parents to purchase baby and child-specific products
- Baby and child-specific products benefits from greater innovation around quality, safety and sustainability
- Category Data
- Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
- Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
- Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
- Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
- Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
- Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029
BATH AND SHOWER
- Overall growth in sales of bath and shower in 2024 although mass and premium brands face different challenges
- Unilever continues to grow strongly despite its outright lead in bath and shower
- Small local grocers remains the outright leading channel for bath and shower
- Positive forecast period prospects for bath and shower as consumers appreciate practical products in smaller pack sizes as well as those designed to promote wellbeing
- Industry players focus on innovation, convenient packaging and rebranding
- Bath and shower caters to diverse consumer groups with wide-ranging prices and product characteristics
- Table 19 Sales of Bath and Shower by Category: Value 2019-2024
- Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
- Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
- Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
- Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
- Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029
DEODORANTS
- Moderate growth for deodorants in 2024 as the category recovers from import restrictions
- Unilever retains the outright lead thanks to the popularity of its Rexona, Axe and Denim brands
- Distribution of deodorants widens though higher-end brands still mainly retail via supermarkets and pharmacies
- Deodorants benefits from the lifting of import restrictions, widening the competive landscape to include foreign brands
- Price sensitivity and brand renown continue to make local products alluring to consumers, despite the entry of global brands
- New products that focus on innovation gather momentum
- Table 25 Sales of Deodorants by Category: Value 2019-2024
- Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
- Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
- Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
- Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
- Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029
HAIR CARE
- Growth of hair care sales due to the necessity status of these products and increasingly sophisticated consumer demand
- Unilver maintains its lead thanks to the popularity of its Sunsilk, Lifebuoy, Dove and Clear brands
- Small local grocers and modern grocery retailers account for the majority share of hair care sales, while retail e-commerce experiences the strongest growth from a low base
- Growth of hair care as the category becomes more sophisticated
- Growing uptake of digital platforms and retail e-commerce also shapes hair care trends and performance over the forecast period
- Innovation, technological advancements, including around environmental friendliness, and greater digitilisation promote sales of hair care over the forecast period
- Table 31 Sales of Hair Care by Category: Value 2019-2024
- Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
- Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
- Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
- Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
- Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
- Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029
DEPILATORIES
- Modest growth for depilatories in 2024 as improving economy enables consumers to buy more sophisticated products
- Reckitt Benckiser leads with its highly popular Veet brand
- Despite the dominance of pharmacies and small local grocers, distribution continues to widen
- Forecast period sales of depilatories influenced heavily by the removal of import restrictions given the strong presence of global brands
- Growing popularity of retail e-commerce helps to drive category growth
- Industry players focus on producing good value, convenient and skin-sensitive products
- Table 38 Sales of Depilatories by Category: Value 2019-2024
- Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
- Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
- Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
- Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029
ORAL CARE
- Growing consumer awareness of the importance of oral health, aided by government campaigns, boost sales of oral care
- The competitive environment in oral care remains concentrated with Unilever and Hemas holding the majority share
- Small local grocers retains the outright lead in the distribution of oral care, though retail e-commerce expands from a low base
- Consumers embrace more comprehensive oral hygiene routines over the forecast period
- Growth in retail e-commerce as consumers increasingly appreciate the convenience of this channel
- Oral care expansion is fulled by innovation and increasingly sophisticated products
- Table 44 Sales of Oral Care by Category: Value 2019-2024
- Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
- Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
- Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
- Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029
MEN’S GROOMING
- Consumers increasingly seek men’s grooming products that are affordable, functional and dependable
- Société Bic SA retains the outright lead in men’s grooming thanks to the popularity of its Bic brand
- Men’s grooming benefits from widespread distribution, with retail e-commerce growing rapidly from a low base
- Positive prospects for men’s grooming as the products become more sophisticated in line with consumer demand
- Retail e-commerce goes from strength to strength as consumers and industry players increasingly embrace this channel
- Innovation remains key to category success over the forecast period
- Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
- Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
- Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
- Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
- Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029
COLOUR COSMETICS
- Modest sales growth of colour cosmetics in 2024, boosted by demand products with natural ingredients
- Increasingly competitive colour cosmetics category led by Janet thank to its natural and environmentally-friendly credentials
- Department stores, small local grocers, direct selling and beauty specialists are popular channels for colour cosmetics
- Stonger uptick for colour cosmetics as consumers embrace local brands and more health conscious options
- Growing demand for BB/CC creams as consumer make-up trends continue to veer towards natural looks
- Innovation and product development characterise the popularity of premium colour cosmetics
- Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
- Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
- Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
- Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
- Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
- Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
- Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
FRAGRANCES
- Sales rise in 2024 as fragrances benefits from a lifting of import restrictions
- Hemas Holdings retains the lead but is facing more intese competition
- Direct selling and department stores retain the outright lead in the distribution of fragrances, while beauty specialists sees the strongest increase in popularity
- Forecast period sales of fragrances continue to benefit from the lifting of import restrictions
- Continued shift towards digital marketing and interactive purchases
- The popularity of fragances characterised by cost, convenience and health trends
- Table 63 Sales of Fragrances by Category: Value 2019-2024
- Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
- Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
- Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
- Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
- Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
- Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029
SKIN CARE
- Skin care increasingly shaped by trend towards natural and organic products
- Unilever retains the outright lead thanks to the renown of its brands
- Skin care is widely distributed in Sri Lanka with pharmacies in the lead
- Forecast period growth for skin care as consumers become increasingly well educated about the components of the products they apply to their bodies
- In tandem with growing demand for more sophisticated products some consumers also demand inexpensive skin care solutions
- Industry players respond to consumer demand by launching AI-powered skin care products to suit individual requirements
- Table 70 Sales of Skin Care by Category: Value 2019-2024
- Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
- Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
- Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
- Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
- Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
- Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029
SUN CARE
- Developing habit of sun care usage due to growing awareness of the dangers of sun exposure favours category development
- Beiersdorf leads with its popular Nivea Sun brand
- Sun care is available across most channels in Sri Lanka with small local grocers, department stores and pharmacies holding the majority of category share
- Adoption of sun protection at an earlier age boosts the popularity of sun care over the forecast period
- Sun protection innovation focuses on multifunctionality
- Product effectiveness, improved delivery mechanisms and lightweight formulas feature in new product developments
- Table 77 Sales of Sun Care by Category: Value 2019-2024
- Table 78 Sales of Sun Care by Category: % Value Growth 2019-2024
- Table 79 NBO Company Shares of Sun Care: % Value 2020-2024
- Table 80 LBN Brand Shares of Sun Care: % Value 2021-2024
- Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
- Table 82 Forecast Sales of Sun Care by Category: Value 2024-2029
- Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029
