Total volume sales of alcoholic drinks declined in Iraq in 2024. This was the second consecutive year of decline following the imposition of a ban on the sale, import or production of alcohol in central and southern Iraq early in 2023. The ban, which was originally approved by parliament in 2016, does not apply in the Kurdistan Region of Iraq (KRI), which is governed by the Kurdistan Regional Government (KRG). Also, despite the ban, alcoholic drinks continued to be sold via official retail chann...
This Alcoholic Drinks in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Alcoholic Drinks in Ghana report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2024), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Alcoholic Drinks in GhanaExecutive SummaryCompetitive LandscapeRetail DevelopmentsOn-Trade Vs Off-Trade SplitWhat Next for Alcoholic Drinks?Market BackgroundLegislationLegal Purchasing Age and Legal Drinking AgeDrink DrivingAdvertisingSmoking BanOpening HoursOn-Trade EstablishmentsTaxation and Duty LeviesOperating EnvironmentContraband/Parallel TradeDuty FreeCross-Border/Private ImportsKey New Product LaunchesOutlookDisclaimerBeerEconomic Pressures Shape Demand for Affordable LagersLeading Brewers Reinforce Brand Equity Through Innovation and HeritageRetail Landscape Evolves as Traditional Outlets Dominate and Online Platforms ExpandProspects and OpportunitiesInnovative Packaging and Urban Growth to Support Steady DemandHealth Trends Encourage Interest in Low- and No-Alcohol OptionsOnline Channels Gain Traction as a Complement to Traditional RetailWineEconomic Pressures and Premium Positioning Continue to Limit Wine’S Mainstream AppealLocal Innovation and Consumer Engagement Bolster Category VisibilityModern Retail and On-Trade Networks Deepen Consumer Access to WineE-Commerce and Celebratory Trends to Support Moderate Growth in Sparkling WinesAffordability to Expand Wine’S Reach Across Wider Demographic GroupsSpiritsBitters Maintain Cultural Dominance Amid Economic and Regulatory ShiftsKasapreko’S Enduring Leadership Supported by Brand Heritage and Regional ExpansionOff-Trade Retains Strength while E-Commerce and Cocktail Culture Gain GroundEconomic Pressures Drive Demand for Local Spirits and Smaller Pack SizesFlavoured Innovations in Bitters and Gin Cater to Younger DemographicsCider/PerryCider and Perry Attract Younger Consumers Seeking Light and Refreshing AlternativesDigital Marketing Strategies Boost Brand Engagement and SalesWider Availability Through Modern Retail and E-Commerce ChannelsUrbanisation and Health Trends to Support Long-Term GrowthMarket Expansion Remains Constrained by Niche Positioning and Cost StructureRtdsRising Demand for Convenient Alcoholic Beverages Among Urban YouthSpirit-Based Innovation and Local Flavour Profiles Drive Category DynamismDigital Engagement and Diversified Distribution Broaden Consumer ReachInnovation in Flavour and Format Expected to Drive Continued Category GrowthSpirit-Based Rtds Forecast to Remain the Most Dynamic Segment
Alcoholic Drinks in 2024: the Big Picture
Market Data
Key Data Findings
Category Data
Innovation in Locally Produced Wines Expected to Accelerate
Export Ambitions Rise Under Regional Trade Frameworks
Flavour Innovation Offers a Path to Consumer Engagement
Digital Platforms and Local Flavour Experimentation to Shape Future Opportunities
