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Online Travel Agent Global Market Opportunities and Strategies to 2030: COVID-19 Growth and Change

  • ID: 5187973
  • Report
  • November 2020
  • Region: Global
  • The Business Research Company

FEATURED COMPANIES

  • Booking Holdings Inc.
  • Expedia Group Inc
  • Trip.com Group Limited
  • Tripadvisor, Inc.
  • Trivago N.V.
  • MORE
Online Travel Agent Global Market Opportunities and Strategies to 2030: COVID-19 Impact and Recovery provides the strategists, marketers and senior management with the critical information they need to assess the global online travel agent market.

Reasons to Purchase
  • Outperform competitors using accurate up to date demand-side dynamics information.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Identify growth segments for investment.
  • Facilitate decision making on the basis of historic and forecast data and the drivers and restraints on the market.
  • Create regional and country strategies on the basis of local data and analysis.
  • Stay abreast of the latest customer and market research findings
  • Benchmark performance against key competitors.
  • Develop strategies based on likely future developments.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Gain a global perspective on the development of the market.
Description:

Where is the largest and fastest growing market for the online travel agent market? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? the online travel agent global market opportunities and strategies to 2030: COVID-19 impact and recovery answers all these questions and many more.

The report covers the following chapters
  • Executive Summary - the executive summary section of the report gives a brief overview and summary of the report
  • Report Structure - This section gives the structure of the report and the information covered in the various sections.
  • Introduction - the introduction section of the report gives brief introduction about segmentation by geography, segmentation by service type, and segmentation by type of platform.
  • Market Characteristics - the market characteristics section of the report defines and explains the online travel agent market. This chapter also defines and describes goods and related services covered in the report.
  • Product Analysis - the product analysis section of the report describes the leading products in the online travel agent market along with key features and differentiators for those products.
  • Supply Chain - the supply chain section of the report defines and explains the key players in the online travel agent industry supply chain.
  • Customer Information - This chapter covers recent customers’ trends/preferences in the global online travel agent market.
  • COVID Impact - This chapter describes the impact of COVID-19 on the global online travel agent market.
  • Trends and Strategies - This chapter describes the major trends shaping the global online travel agent market. This section highlights likely future developments in the market and suggests approaches companies can take to exploit these opportunities.
  • Global Market Size and Growth - This section contains the global historic (2015 - 2019) and forecast (2019 - 2023) market values, and drivers and restraints that support and restrain the growth of the market in the historic and forecast periods.
  • Regional Analysis - This section contains the historic (2015 - 2019), forecast (2019 - 2023) market value and growth and market share comparison by region.
  • Segmentation - This section contains the market values (2015-2023) and analysis for different segments.
  • Global Macro Comparison - the global online travel agent market comparison with macro-economic factors gives the online travel agent market size, percentage of GDP, and average online travel agent market expenditure.
  • Regional Market Size and Growth - This section contains the region’s market size (2019), historic and forecast (2015 - 2023) market values, and growth and market share comparison of major countries within the region. This report includes information on all the regions (Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa).
  • Competitive Landscape - This section covers details on the competitive landscape of the global online travel agent market, estimated market shares and company profiles for the leading players.
  • Key Mergers and Acquisitions - This chapter gives the information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions which have shaped the market in recent years.
  • Market Background - This section describes the commercial services market of which the online travel agent market is a segment. This chapter includes the commercial services market 2015-23 values, and regional analyses for the commercial services market.
  • Market Opportunities and Strategies - This section includes market opportunities and strategies based on findings of the research. This section also gives information on growth opportunities across countries, segments and strategies to be followed in those markets. it gives an understanding of where there is significant business to be gained by competitors in the next five years.
  • Conclusions and Recommendations - This section includes conclusions and recommendations based on findings of the research. This section also gives recommendations for online travel agent companies in terms of product offerings, geographic expansion, marketing strategies and target groups.
Appendix - This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.

Markets Covered:

The global online travel agent market is segmented into -

By Service Type: Vacation Packages; Travel; Accommodation

By Platform: Mobile/Tablet Based; Desktop Based

Companies Mentioned: Booking Holdings Inc.; Expedia Group Inc; Trip.com Group Limited; Tripadvisor, Inc.; Trivago N.V.

Countries: China, Japan, India, Australia, Indonesia, South Korea, USA, Brazil, UK, Germany, France, Russia

Regions: Asia Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Time series: Five years historic and forecast.

Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Booking Holdings Inc.
  • Expedia Group Inc
  • Trip.com Group Limited
  • Tripadvisor, Inc.
  • Trivago N.V.
  • MORE
1. Online Travel Agent Market Executive Summary

2. Table of Contents

3. List of Figures

4. List of Tables

5. Report Structure

6. Introduction
6.1.1. Segmentation By Geography
6.1.2. Segmentation By Service Type
6.1.3. Segmentation By Platform

7. Online Travel Agent Market Characteristics
7.1. Market Definition
7.2. Market Segmentation By Service Type
7.2.1. Vacation Packages
7.2.2. Travel
7.2.3. Accommodation
7.3. Market Segmentation By Platform
7.3.1. Mobile/Tablet Based
7.3.2. Desktop Based

8. Online Travel Agent Market Trends And Strategies
8.1. Demand From Solo Travelers
8.2. Increasing Customer Acquisition
8.3. Marketing Through Search Engine Optimization
8.4. Improved Customer Experiences Through Chatbots
8.5. Increasing Acquisitions

9. Impact Of COVID-19 On The Online Travel Agent Market
9.1. Background
9.2. OTA Companies’ Reaction To COVID-19
9.2.1. Booking Holdings Inc.
9.2.2. Expedia Group Inc.
9.2.3. Ctrip
9.2.4. eDreams ODIGEO
9.2.5. TripAdvisor Inc.

10. Global Online Travel Agent Market Size And Growth
10.1. Market Size
10.2. Historic Market Growth, 2015 - 2019, Value ($ Billion)
10.2.1. Drivers Of The Market 2015 - 2019
10.2.2. Improved Earning Capacity
10.2.3. Restraints On The Market 2015 - 2019
10.3. Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
10.3.1. Drivers Of The Market 2019 - 2023
10.3.2. Restraints On The Market 2019 - 2023

11. Global Online Travel Agent Market Segmentation
11.1. Global Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)
11.1.1. Travel
11.1.2. Accommodation
11.1.3. Vacation Packages
11.2. Global Online Travel Agent Market, Segmentation By Platform, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)
11.2.1. Desktop Based
11.2.2. Mobile/Tablets Based

12. Online Travel Agent Market, Regional And Country Analysis
12.1. Global Online Travel Agent Market, By Region, Historic and Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)
12.2. Global Online Travel Agent Market, By Country, Historic and Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)

13. Asia-Pacific Online Travel Agent Market
13.1. Asia-Pacific Online Travel Agent Market Overview
13.1.1. Region Information
13.1.2. Market Information
13.1.3. Impact of COVID-19
13.1.4. Background Information
13.1.5. Government Initiatives
13.1.6. Regulations
13.1.7. Regulatory Bodies
13.1.8. Major Associations
13.1.9. Taxes levied
13.1.10. Corporate Tax Structure
13.1.11. Investments
13.1.12. Major Companies
13.2. Asia-Pacific Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
13.3. Asia-Pacific Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
13.4. Asia-Pacific Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.5. Asia-Pacific Online Travel Agent Market: Country Analysis
13.6. China Online Travel Agent Market
13.7. China Online Travel Agent Market Overview
13.7.1. Country Information
13.7.2. Market Information
13.7.3. Impact of COVID-19
13.7.4. Background Information
13.7.5. Government Initiatives
13.7.6. Regulations
13.7.7. Regulatory Bodies
13.7.8. Major Associations
13.7.9. Taxes Levied
13.7.10. Corporate Tax Structure
13.7.11. Investments
13.7.12. Major Companies
13.8. China Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
13.9. China Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
13.10. China Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.11. India Online Travel Agent Market
13.12. India Online Travel Agent Market Overview
13.12.1. Country Information
13.12.2. Market Information
13.12.3. Impact of COVID-19
13.12.4. Background Information
13.12.5. Government Initiatives
13.12.6. Regulations
13.12.7. Regulatory Bodies
13.12.8. Major Associations
13.12.9. Taxes levied
13.12.10. Corporate Tax Structure
13.12.11. Investments
13.12.12. Major Companies
13.13. India Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
13.14. India Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
13.15. India Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.16. Japan Online Travel Agent Market
13.17. Japan Online Travel Agent Market Overview
13.17.1. Country Information
13.17.2. Market Information
13.17.3. Impact of COVID-19
13.17.4. Background Information
13.17.5. Government Initiatives
13.17.6. Regulations
13.17.7. Regulatory Bodies
13.17.8. Major Associations
13.17.9. Taxes Levied
13.17.10. Corporate Tax Structure
13.17.11. Investments
13.17.12. Major Companies
13.18. Japan Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
13.19. Japan Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
13.20. Japan Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.21. Australia Online Travel Agent Market
13.22. Australia Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
13.23. Australia Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
13.24. Australia Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.25. Indonesia Online Travel Agent Market
13.26. Indonesia Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
13.27. Indonesia Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
13.28. Indonesia Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)
13.29. South Korea Online Travel Agent Market
13.30. South Korea Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
13.31. South Korea Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
13.32. South Korea Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)

14. Western Europe Online Travel Agent Market
14.1. Western Europe Online Travel Agent Market Overview
14.1.1. Region Information
14.1.2. Market Information
14.1.3. Impact of COVID-19
14.1.4. Background Information
14.1.5. Government Initiatives
14.1.6. Regulations
14.1.7. Regulatory Bodies
14.1.8. Major Associations
14.1.9. Taxes Levied
14.1.10. Corporate Tax Structure
14.1.11. Investments
14.1.12. Major Companies
14.2. Western Europe Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
14.3. Western Europe Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
14.4. Western Europe Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.5. Western Europe Online Travel Agent Market: Country Analysis
14.6. UK Online Travel Agent Market
14.7. UK Online Travel Agent Market Overview
14.7.1. Country Information
14.7.2. Market Information
14.7.3. Impact of COVID-19
14.7.4. Background Information
14.7.5. Government Initiatives
14.7.6. Regulations
14.7.7. Regulatory Bodies
14.7.8. Major Associations
14.7.9. Taxes Levied
14.7.10. Corporate Tax Structure
14.7.11. Investments
14.7.12. Major Companies
14.8. UK Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
14.9. UK Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
14.10. UK Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.11. Germany Online Travel Agent Market
14.12. Germany Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
14.13. Germany Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
14.14. Germany Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)
14.15. France Online Travel Agent Market
14.16. France Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
14.17. France Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
14.18. France Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)

15. Eastern Europe Online Travel Agent Market
15.1. Eastern Europe Online Travel Agent Market Overview
15.1.1. Region Information
15.1.2. Market Information
15.1.3. Impact of COVID-19
15.1.4. Background Information
15.1.5. Government Initiatives
15.1.6. Regulations
15.1.7. Regulatory Bodies
15.1.8. Major Associations
15.1.9. Taxes Levied
15.1.10. Corporate Tax Structure
15.1.11. Investments
15.1.12. Major Companies
15.2. Eastern Europe Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
15.3. Eastern Europe Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
15.4. Eastern Europe Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)
15.5. Eastern Europe Online Travel Agent Market: Country Analysis
15.6. Russia Online Travel Agent Market
15.7. Russia Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
15.8. Russia Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
15.9. Russia Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)

16. North America Online Travel Agent Market
16.1. North America Online Travel Agent Market Overview
16.1.1. Region Information
16.1.2. Market Information
16.1.3. Impact Of COVID-19
16.1.4. Background Information
16.1.5. Government Initiatives
16.1.6. Regulations
16.1.7. Regulatory Bodies
16.1.8. Major Associations
16.1.9. Taxes Levied
16.1.10. Corporate Tax Structure
16.1.11. Investments
16.1.12. Major Companies
16.2. North America Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
16.3. North America Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
16.4. North America Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)
16.5. North America Online Travel Agent Market: Country Analysis
16.6. USA Online Travel Agent Market
16.7. USA Online Travel Agent Market Overview
16.7.1. Country Information
16.7.2. Market Information
16.7.3. Impact Of COVID-19
16.7.4. Background Information
16.7.5. Government Initiatives
16.7.6. Regulations
16.7.7. Regulatory Bodies
16.7.8. Major Associations
16.7.9. Taxes Levied
16.7.10. Corporate Tax Structure
16.7.11. Investments
16.7.12. Major Companies
16.8. USA Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
16.9. USA Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
16.10. USA Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)

17. South America Online Travel Agent Market
17.1. South America Online Travel Agent Market Overview
17.1.1. Region Information
17.1.2. Market Information
17.1.3. Impact of COVID-19
17.1.4. Background Information
17.1.5. Government Initiatives
17.1.6. Regulations
17.1.7. Regulatory Bodies
17.1.8. Major Associations
17.1.9. Taxes Levied
17.1.10. Corporate Tax Structure
17.1.11. Investments
17.1.12. Major Companies
17.2. South America Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
17.3. South America Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
17.4. South America Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)
17.5. South America Online Travel Agent Market: Country Analysis
17.6. Brazil Online Travel Agent Market
17.7. Brazil Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
17.8. Brazil Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
17.9. Brazil Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)

18. Middle East Online Travel Agent Market
18.1. Middle East Online Travel Agent Market Overview
18.1.1. Region Information
18.1.2. Market Information
18.1.3. Impact of COVID-19
18.1.4. Background Information
18.1.5. Government Initiatives
18.1.6. Regulations
18.1.7. Regulatory Bodies
18.1.8. Major Associations
18.1.9. Taxes Levied
18.1.10. Corporate Tax Structure
18.1.11. Investments
18.1.12. Major Companies
18.2. Middle East Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
18.3. Middle East Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
18.4. Middle East Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)

19. Africa Online Travel Agent Market
19.1. Africa Online Travel Agent Market Overview
19.1.1. Region Information
19.1.2. Market Information
19.1.3. Impact Of COVID-19
19.1.4. Background Information
19.1.5. Government Initiatives
19.1.6. Regulations
19.1.7. Regulatory Bodies
19.1.8. Major Associations
19.1.9. Taxes Levied
19.1.10. Corporate Tax Structure
19.1.11. Investments
19.1.12. Major Companies
19.2. Africa Online Travel Agent Market, Historic Market Growth, 2015 - 2019, Value ($ Billion)
19.3. Africa Online Travel Agent Market, Forecast Market Growth, 2019 - 2023, 2025F, 2030F Value ($ Billion)
19.4. Africa Online Travel Agent Market, Segmentation By Service Type, Historic And Forecast, 2015 - 2019, 2023F, 2025F, 2030F, Value ($ Billion)

20. Global Online Travel Agent Market Competitive Landscape
20.1. Booking Holdings Inc.
20.1.1. Company Overview
20.1.2. Products And Services
20.1.3. Business Strategy
20.1.4. Financial Overview
20.2. Expedia Group Inc.
20.2.1. Company Overview
20.2.2. Products And Services
20.2.3. Business Strategy
20.2.4. Financial Overview
20.3. Trip.com Group Limited
20.3.1. Company Overview
20.3.2. Products And Services
20.3.3. Business Strategy
20.3.4. Financial Overview
20.4. Trivago N.V.
20.4.1. Company Overview
20.4.2. Products And Services
20.4.3. Business Strategy
20.4.4. Financial Overview
20.5. Tripadvisor, Inc.
20.5.1. Company Overview
20.5.2. Products And Services
20.5.3. Business Strategy
20.5.4. Financial Overview
20.6. eDreams Odigeo
20.6.1. Company Overview
20.6.2. Products And Services
20.6.3. Business Strategy
20.6.4. Financial Overview

21. Key Mergers And Acquisitions In The Online Travel Agent Market
21.1. Trip.com Group Limited Acquired Travix International
21.2. Despegar Acquired Best Day
21.3. Ebix Acquired Yatra.com
21.4. Airbnb Acquired HotelTonight
21.5. Amex GBT Acquired Hogg Robinson
21.6. Meituan Dianping Acquired Mobike
21.7. MakeMyTrip Acquired ibibo Group
21.8. Flight Centre Acquired Travellink‘s Corporate Travel Business
21.9. Expedia Acquired Travelocity

22. Online Travel Agent Market Future Outlook and Potential Analysis
22.1. Global Online Travel Agent Market In 2023 - Countries Offering Most New Opportunities
22.2. Global Online Travel Agent Market In 2023 - Segments Offering Most New Opportunities
22.3. Global Online Travel Agent Market In 2023 - Growth Strategies
22.3.1. Market Trend Based Strategies
22.3.2. Competitor Strategies

23. Online Travel Agent Market, Conclusions And Recommendations
23.1. Conclusions
23.2. Recommendations
23.2.1. Product
23.2.2. Price
23.2.3. Place
23.2.4. Promotion
23.2.5. People

24. Appendix
24.1. Market Data Sources
24.2. Research Methodology
24.3. Currencies
24.4. Research Inquiries
24.5. About the Publisher

25. Copyright and Disclaimer
Note: Product cover images may vary from those shown

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FEATURED COMPANIES

  • Booking Holdings Inc.
  • Expedia Group Inc
  • Trip.com Group Limited
  • Tripadvisor, Inc.
  • Trivago N.V.
  • MORE
This report describes and evaluates the global online travel agent market. It covers 2015 to 2019, termed the historic period, 2019 through 2023, the forecast period, 2023-2025 forecast period, and 2025-2030 the forecast period.

The global online travel agent market reached a value of nearly $744.7 billion in 2019, having increased at a compound annual growth rate (CAGR) of 7.9% since 2015. The market declined from $744.7 billion in 2019 to $595.8 billion in 2020 at a rate of -20.0%. The decrease is mainly due to COVID-19 pandemic across all countries in the world as most countries went into lockdown with severe travel restrictions. Subsequently, industries such as airlines, railways, hospitality, and tourism all suffered major setbacks. The market is expected to grow at a CAGR of 14.8% from 2021 and reach $902.2 billion in 2023.

Growth in the historic period resulted from strong economic growth in emerging markets, rapid population growth, demographic shift, improved earning capacity, acceptance of solo travel and technological advances. Factors that negatively affected growth in the historic period were skilled workforce shortages and high taxes on air travel.

Going forward, shift in travel trends, resurgence of staycation, faster economic growth, surge in smartphone users, and government initiatives will drive the market for online travel agent. Factors that could hinder the growth of the online travel agent market in the future include geopolitical tensions, government regulations, and coronavirus pandemic.

The online travel agent market is segmented by service type into vacation packages; transportation and accommodation. The travel market was the largest segment of the online travel agent market segmented by service type, accounting for 39.8% of the total in 2019 and going forward is expected to be the fastest growing segment in the online travel agent market, at a CAGR of 7.2%.

The online travel agent market is also segmented by platform into mobile/tablet based; and desktop based. The desktop-based segment was the largest segment of the online travel agent market segmented by platform, accounting for 85.2% of the total in 2019. Going forward, mobile/tablet-based segment is expected to be the fastest growing segment in the online travel agent market, at a CAGR of 11.3%.

The coronavirus pandemic of 2020 caused many economic implications in countries all over the world. The closure of all nonessential businesses and strict quarantine measures taken by governments created a halt in worldwide operations. One of the most significant impacts of the virus was seen on the travel and tourism industry, as most countries went into lockdown with severe travel restrictions inhibiting people from moving about. Subsequently, industries such as airlines, railways, hospitality, and tourism all suffered major setbacks. The online travel agents’ market was also severely hit by the pandemic. According to an article by Skift Research, the largest seven public online travel agencies will lose at least $11.5 billion in revenue this year due to the virus. The impact could reach even higher, potentially as much as $20 billion in missed revenue.

Asia Pacific was the largest region in the global online travel agent market, accounting for 31.3% of the total in 2019. It was followed by Western Europe, North America and then the other regions. Going forward, the fastest-growing regions in the online travel agent market will be Asia-Pacific, and Africa, where growth will be at CAGRs of 6.9% and 5.4% respectively. These will be followed by Middle East, and North America, where the markets are expected to grow at CAGRs of 4.3% and 4.1% respectively.

The online travel agent market is concentrated, with a small number of large players holding significant market share. Major players in the market include Booking Holdings Inc., Expedia Group Inc., Trip.com Group Limited, Tripadvisor, Inc., Trivago N.V., eDreams Odigeo, Despegar, MakeMyTrip Limited, Webjet Limited, and lastminute.com NV.
The top opportunities in the online travel agent market segmented by service type will arise in the travel market segment, which will gain $95.7 billion of global annual sales by 2023. The top opportunities in the online travel agent market segmented by platform will arise in the desktop-based segment, which will gain $98.3 billion of global annual sales by 2023.The online travel agent market size will gain the most in the USA at $34.2 billion.

Market-trend-based strategies for online travel agent market include focusing on offering attractive packages to the solo travelers to maximize profits, focus on customer acquisition by launching direct booking platforms, focus on improving rank on search engines to attract customers, consider investing in chatbots to improve customer experiences, consider investing in acquisitions to improve user experience and to have a wider customer base. Player based strategies include focus on establishing mutually beneficial relationship between travel service providers and restaurants across the globe, focus on expanding its business presence in alternative and vacation accommodation market through acquisition of emerging companies in the market, focus on expanding product and service offerings through strategic acquisitions, partnerships and investments in travel services industries in Greater China and overseas, focus on developing innovative tools to support the customers with safety and health information during reopening of facilities post COVID-19, focus on improving product and capabilities through strategic collaborations and partnerships with technology companies, and focus on expanding business presence in hotel and dynamic package products through acquisition of emerging and innovative companies.

To take advantage of the opportunities, the publisher recommends the online travel agent companies to provide personalized services using recognition technology, focus on customer engagement and personalization, use of big data, offer competitive pricing, invest in emerging markets, offer loyalty schemes, offer exclusive discounts, leverage social media, focus on achieving the best customer reviews, focus on millennials and focus on expanding B2B network.
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • Booking Holdings Inc.
  • Expedia Group Inc
  • Trip.com Group Limited
  • Tripadvisor, Inc.
  • Trivago N.V.
Note: Product cover images may vary from those shown

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