+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Hausboom - Success Case Study

  • PDF Icon


  • 19 Pages
  • October 2020
  • Region: Global
  • GlobalData
  • ID: 5201582
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.


Hausboom is a sparkling juice brand that was founded in 2014 in Malaysia. Certified as a Halal product, the product claims to contain natural ingredients and comes in a variety of flavors.

Hausboom has successfully appealed to Malaysian young people by strategically positioning itself as a lifestyle brand.

  • Recognizing that Malaysians associate foreign brands with higher quality, Hausboom adopted a strategic distribution approach, giving more priority to foreign sales than local sales, and thereby endowed a "foreign" halo to its brand.
  • The product's Halal certification and its claims of using ""all-natural ingredients"" in its formulation attracted Malaysian consumers, who are predominantly Muslim and increasingly health-conscious.
  • Flavor innovation in keeping with the distinct taste preferences of each geographic region has helped Hausboom gain traction.
  • Hausboom adopted creative and cost-effective marketing campaigns leveraging social media influencers and augmented reality packaging.
  • The company's positioning as a lifestyle brand rather than a beverage company, powered by initiatives such as ""Hausboom Music,"" elevated its brand appeal among young people.

Reasons to Buy
  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

  • What?
  • Why?
  • Take-Outs
  • Appendix

Companies Mentioned

A selection of companies mentioned in this report includes:

  • The Boom Beverage
  • Hausboom
  • Makan Dalam Café
  • Diorama Eattery
  • Petronas
  • 7-Eleven
  • Vans
  • MyNews
  • Shell Select
  • Aeon
  • Mydin Mart
  • Mercato
  • Giant
  • Jason's