TrendSights Analysis 2026: Digital Lifestyles
Summary
Consumers and FMCG manufacturers are increasingly making choices based on technological innovations and digital-first approaches.Digital Lifestyle is a sub-trend within the Digitalization mega-trend. It reflects how the use of digital tools in consumers' everyday life helps in managing household tasks, navigating shopping journeys, and reducing effort overall.
Scope
- Consumers find technological advancement in food sector appealing for its more personalized approach.
- 51% of consumers use social media to discover products in new flavors.
- 81% of consumers agree that AI results in the most personalized experience.
Reasons to Buy
- Understand the role of digital lifestyles in changing consumer attitudes and behaviors.
- Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
- Access valuable strategic take-outs to help direct future decision-making and inform new product development.
Table of Contents
- TrendSights: Digital Lifestyles
- Trend Snapshot
- Trend Analysis
- What?
- Why?
- Who?
- Takeaways and Implications
- What Next?
- Appendix
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Zoe
- Invivo
- Scar
- Bioniq
- Unilever
- Samsung
- Johnnie Walker
- Sephora
- Chipotle
