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North America Marketing Analytics Software Market By Application, By Deployment Type, By Organization Size, By End User, By Country, Industry Analysis and Forecast, 2020 - 2026

  • ID: 5241417
  • Report
  • January 2021
  • Region: North America
  • 124 pages
  • Marqual IT Solutions Pvt. Ltd (KBV Research)

FEATURED COMPANIES

  • Accenture PLC
  • Adobe, Inc.
  • Experian PLC
  • Harte Hanks, Inc.
  • IBM Corporation
  • Oracle Corporation
  • MORE
The North America Marketing Analytics Software Market is expected to witness market growth of 15.3% CAGR during the forecast period (2020-2026).

Analytics have become highly beneficial for companies because the competition for retaining customers is very important for businesses. Businesses these days use numerous channels in order to keep the customers informed and connected. Analytics solution enables them to keep tracking the impact of the actions are being taken. This led to the incorporation of these solutions with the prevailing ERP solution, which is helpful in using the available and generated data. Marketing analytics software supports a company to track the data pertaining to leads, traffic, and sales. Implementing the marketing analytics benefits the person of interest to compare several mediums of operation like social media vs. email marketing vs. blogging etc. these analytics also help in diagnosing the hitches faced in a specific channel, and the tactical steps that needed to be taken so as to improve the background.

The analytics software market is anticipated to offer the easy availability of open-source software products. Low-cost open-source software products are favored over the high-cost customized analytic solutions by both small and medium-sized companies that have low marketing budgets.

The constant need to enter the market more efficiently and understand consumer demands is likely to encourage institutions and organizations to use marketing analytics tools and solutions. The usage of marketing analytics allows companies to comprehend the performance of their marketing campaigns better and participate in the comparative analysis about the application that offers the highest returns. This is done by assessing critical business metrics, like overall marketing effectiveness, marketing attribution, and Return on Investment (ROI).

Based on Application, the market is segmented into Social Media Marketing, E-mail Marketing, Search Engine Marketing, Content Marketing and Others. Based on Deployment Type, the market is segmented into Cloud and On-premise. Based on Organization Size, the market is segmented into Large Enterprises and Small & Medium Enterprises. Based on End User, the market is segmented into Consumer Goods, Industrial, Media & Communication, Healthcare, Retail, BFSI and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adobe, Inc., Accenture PLC, IBM Corporation, Oracle Corporation, Wipro Limited, Experian PLC, Pegasystems, Inc., Teradata Corporation, Harte Hanks, Inc., and SAS Institute, Inc.

Scope of the Study

Market Segments covered in the Report:

By Application
  • Social Media Marketing
  • E-mail Marketing
  • Search Engine Marketing
  • Content Marketing
  • Others
By Deployment Type
  • Cloud
  • On-premise
By Organization Size
  • Large Enterprises
  • Small & Medium Enterprises
By End User
  • Consumer Goods
  • Industrial
  • Media & Communication
  • Healthcare
  • Retail
  • BFSI
  • Others
By Country
  • US
  • Canada
  • Mexico
  • Rest of North America
Companies Profiled
  • Adobe, Inc.
  • Accenture PLC
  • IBM Corporation
  • Oracle Corporation
  • Wipro Limited
  • Experian PLC
  • Pegasystems, Inc.
  • Teradata Corporation
  • Harte Hanks, Inc.
Unique Offerings from the Publisher
  • Exhaustive coverage
  • Highest number of market tables and figures
  • Subscription based model available
  • Guaranteed best price
  • Assured post sales research support with 10% customization free
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Accenture PLC
  • Adobe, Inc.
  • Experian PLC
  • Harte Hanks, Inc.
  • IBM Corporation
  • Oracle Corporation
  • MORE
Chapter 1. Market Scope & Methodology
1.1 Market Definition
1.2 Objectives
1.3 Market Scope
1.4 Segmentation
1.4.1 North America Marketing Analytics Software Market, by Application
1.4.2 North America Marketing Analytics Software Market, by Deployment Type
1.4.3 North America Marketing Analytics Software Market, by Organization Size
1.4.4 North America Marketing Analytics Software Market, by End User
1.4.5 North America Marketing Analytics Software Market, by Country
1.5 Methodology for the research

Chapter 2. Market Overview
2.1 Introduction
2.1.1 Overview
2.1.2 Market Composition and Scenario
2.2 Key Factors Impacting the Market
2.2.1 Market Drivers
2.2.2 Market Restraints

Chapter 3. Competition Analysis - Global
3.1 Cardinal Matrix
3.2 Recent Industry Wide Strategic Developments
3.2.1 Partnerships, Collaborations and Agreements
3.2.2 Product Launches and Product Expansions
3.2.3 Acquisition and Mergers
3.3 Top Winning Strategies
3.3.1 Key Leading Strategies: Percentage Distribution (2016-2020)
3.3.2 Key Strategic Move: (Partnerships, Collaborations, and Agreements : 2016, Apr - 2020, Nov) Leading Players

Chapter 4. North America Marketing Analytics Software Market by Application
4.1 North America Marketing Analytics Software Social Media Marketing Market by Country
4.2 North America Marketing Analytics Software E-mail Marketing Market by Country
4.3 North America Marketing Analytics Software Search Engine Marketing Market by Country
4.4 North America Marketing Analytics Software Content Marketing Market by Country
4.5 North America Other Application Marketing Analytics Software Market by Country

Chapter 5. North America Marketing Analytics Software Market by Deployment Type
5.1 North America Cloud Marketing Analytics Software Market by Country
5.2 North America On-premise Marketing Analytics Software Market by Country

Chapter 6. North America Marketing Analytics Software Market by Organization Size
6.1 North America Large Enterprises Marketing Analytics Software Market by Country
6.2 North America Small & Medium Enterprises Marketing Analytics Software Market by Country

Chapter 7. North America Marketing Analytics Software Market by End User
7.1 North America Consumer Goods Marketing Analytics Software Market by Country
7.2 North America Industrial Marketing Analytics Software Market by Country
7.3 North America Media & Communication Marketing Analytics Software Market by Country
7.4 North America Healthcare Marketing Analytics Software Market by Country
7.5 North America Retail Marketing Analytics Software Market by Country
7.6 North America BFSI Marketing Analytics Software Market by Country
7.7 North America Others Marketing Analytics Software Market by Country

Chapter 8. North America Marketing Analytics Software Market by Country
8.1 US Marketing Analytics Software Market
8.1.1 US Marketing Analytics Software Market by Application
8.1.2 US Marketing Analytics Software Market by Deployment Type
8.1.3 US Marketing Analytics Software Market by Organization Size
8.1.4 US Marketing Analytics Software Market by End User
8.2 Canada Marketing Analytics Software Market
8.2.1 Canada Marketing Analytics Software Market by Application
8.2.2 Canada Marketing Analytics Software Market by Deployment Type
8.2.3 Canada Marketing Analytics Software Market by Organization Size
8.2.4 Canada Marketing Analytics Software Market by End User
8.3 Mexico Marketing Analytics Software Market
8.3.1 Mexico Marketing Analytics Software Market by Application
8.3.2 Mexico Marketing Analytics Software Market by Deployment Type
8.3.3 Mexico Marketing Analytics Software Market by Organization Size
8.3.4 Mexico Marketing Analytics Software Market by End User
8.4 Rest of North America Marketing Analytics Software Market
8.4.1 Rest of North America Marketing Analytics Software Market by Application
8.4.2 Rest of North America Marketing Analytics Software Market by Deployment Type
8.4.3 Rest of North America Marketing Analytics Software Market by Organization Size
8.4.4 Rest of North America Marketing Analytics Software Market by End User

Chapter 9. Company Profiles
9.1 Adobe, Inc.
9.1.1 Company Overview
9.1.2 Financial Analysis
9.1.3 Segmental and Regional Analysis
9.1.4 Research & Development Expense
9.1.5 Recent strategies and developments:
9.1.5.1 Partnerships, Collaborations, and Agreements:
9.1.5.2 Acquisition and Mergers:
9.1.6 SWOT Analysis
9.2 Accenture PLC
9.2.1 Company Overview
9.2.2 Financial Analysis
9.2.3 Segmental and Regional Analysis
9.2.4 Research & Development Expenses
9.2.5 Recent strategies and developments:
9.2.5.1 Acquisition and Mergers:
9.2.6 SWOT Analysis
9.3 IBM Corporation
9.3.1 Company Overview
9.3.2 Financial Analysis
9.3.3 Regional & Segmental Analysis
9.3.4 Research & Development Expenses
9.3.5 Recent strategies and developments:
9.3.5.1 Partnerships, Collaborations, and Agreements:
9.3.5.2 Product Launches and Product Expansions:
9.3.6 SWOT Analysis
9.4 Oracle Corporation
9.4.1 Company Overview
9.4.2 Financial Analysis
9.4.3 Segmental and Regional Analysis
9.4.4 Research & Development Expense
9.4.5 Recent strategies and developments:
9.4.5.1 Acquisition and Mergers:
9.4.5.2 Product Launches and Product Expansions:
9.4.6 SWOT Analysis
9.5 Wipro Limited
9.5.1 Company Overview
9.5.2 Financial Analysis
9.5.3 Segmental and Regional Analysis
9.5.4 Research and Development Expense
9.5.5 Recent strategies and developments:
9.5.5.1 Partnerships, Collaborations, and Agreements:
9.5.5.2 Acquisition and Mergers:
9.5.6 SWOT Analysis
9.6 Experian PLC
9.6.1 Company Overview
9.6.2 Financial Analysis
9.6.3 Regional Analysis
9.6.4 Research & Development Expense
9.6.5 Recent strategies and developments:
9.6.5.1 Partnerships, Collaborations, and Agreements:
9.6.5.2 Acquisition and Mergers:
9.6.5.3 Product Launches and Product Expansions:
9.7 Pegasystems, Inc.
9.7.1 Company Overview
9.7.2 Financial Analysis
9.7.3 Regional Analysis
9.7.4 Research & Development Expense
9.7.5 Recent strategies and developments:
9.7.5.1 Partnerships, Collaborations, and Agreements:
9.7.5.2 Product Launches and Product Expansions:
9.7.6 SWOT Analysis
9.8 Teradata Corporation
9.8.1 Company Overview
9.8.2 Financial Analysis
9.8.3 Regional Analysis
9.8.4 Research & Development Expense
9.8.5 Recent strategies and developments:
9.8.5.1 Partnerships, Collaborations, and Agreements:
9.8.5.2 Acquisition and Mergers:
9.8.5.3 Product Launches and Product Expansions:
9.8.6 SWOT Analysis
9.9 Harte Hanks, Inc.
9.9.1 Company Overview
9.9.2 Financial Analysis
9.9.3 Regional Analysis
9.9.4 Recent strategies and developments:
9.9.4.1 Partnerships, Collaborations, and Agreements:
9.9.4.2 Acquisition and Mergers:
9.10. SAS Institute, Inc.
9.10.1 Company Overview
9.10.2 Recent strategies and developments:
9.10.2.1 Partnerships, Collaborations, and Agreements:
9.10.2.2 Product Launches and Product Expansions:
Note: Product cover images may vary from those shown
  • Adobe, Inc.
  • Accenture PLC
  • IBM Corporation
  • Oracle Corporation
  • Wipro Limited
  • Experian PLC
  • Pegasystems, Inc.
  • Teradata Corporation
  • Harte Hanks, Inc.
Note: Product cover images may vary from those shown

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