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India Buy Now Pay Later Business and Investment Opportunities - 75+ KPIs on Buy Now Pay Later Trends by End-Use Sectors, Operational KPIs, Market Share, Retail Product Dynamics, and Consumer Demographics - Q1 2022 Update

  • ID: 5304982
  • Report
  • January 2022
  • Region: India
  • 50 Pages
  • PayNXT360

FEATURED COMPANIES

  • Amazon Pay Later
  • Capital Float
  • Flipkart Pay Later
  • LazyPay
  • OlaMoney Postpaid
  • Paytm Postpaid
According to the Q4 2021 BNPL Survey, BNPL payment in India is expected to grow by 89.5% on annual basis to reach US$ 6927.4 million in 2022.

Medium to long term growth story of BNPL industry in India remains strong. The BNPL payment adoption is expected to grow steadily over the forecast period, recording a CAGR of 54.3% during 2022-2028. The BNPL Gross Merchandise Value in the country will increase from US$ 3656.3 million in 2021 to reach US$ 93509.1 million by 2028.

While the buy now, pay later (BNPL) services have been around for quite some time, it is the global pandemic that has propelled the adoption and growth of the BNPL industry in India. With over a billion consumers and a large credit-averse population, BNPL is expected to disrupt the payments sector in India.

In the midst of the growing demand for BNPL products from both merchants and consumers, the publisher expects BNPL firms to aggressively raise fresh capital for expanding their services across the country. Moreover, as the BNPL market in India continues to record strong growth over the next few quarters, it is expected that more global firms to expand their footprint in the country. This will subsequently lead to more strategic partnerships and mergers and acquisitions deals from the short to medium-term perspective.

BNPL disbursals grow more than 100% during the festival season in India

Over the last four to eight quarters, BNPL platforms have experienced accelerated growth on the basis of widespread adoption. However, the market got a further boost during the festival season in the country, wherein several BNPL platforms reported over 100% growth in disbursals during Diwali 2021, compared to the year before. For instance,
  • LazyPay, the BNPL product owned by PayU, experienced a credit demand increase of 300% over the last festive season in India. The firm mainly experienced demand in segments such as food and beverages, travel, and entertainment. Leading to November 2021, the firm also had an uptick of 70% in user acquisition over the last two months. With the firm facilitating five million transactions every month through its platform in 2021, LazyPay targets to acquire two million new consumers by the end of 2022.

Global firms are entering the Indian BNPL market through strategic investments

Given the high-growth potential of the Indian BNPL segment from the short to medium-term perspective, global firms are entering the market through strategic investment in local firms. For instance,
  • In September 2021, Australian BNPL firm Zip announced that it is investing US$50 million to acquire a minority stake in local BNPL brand ZestMoney.
  • The strategic investment from Zip in ZestMoney is part of the company’s expansion plan in new markets. The company has its presence in 12 markets across five continents.
  • ZestMoney is expected to use the funding round to expand its product portfolio, expand its merchant network, and launch new business lines, including savings and insurance.

BNPL startups are raising funds to expand their market share in India

The majority of BNPL startups operating in the Indian market has experienced significant growth over the last year. With the market expected to record strong growth over the next few quarters, BNPL platforms are raising funds to expand and capitalize on the high-growth potential industry. For instance,
  • In December 2021, Simpl, one of the leading BNPL platforms in India, announced that the firm had raised US$40 million in its Series B funding round. The firm is planning to use the newly infused capital to expand its BNPL offering across the country to further accelerate its growth.
  • Moreover, the firm has grown its monthly active users and merchants by tenfold over the last 18 months. Currently, it has partnered with over 7,000 digital retailers, including Big Basket, Jio, 1MG, Crocs, and Zomato.

Scope


This report provides in-depth, data-centric analysis of Buy Now Pay Later industry in India. Below is a summary of key market segments:

India BNPL Market Size and Spending Pattern

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

India Buy Now Pay Later Operational KPIs

  • Buy Now Pay Later Revenues, 2019 - 2028
  • Buy Now Pay Later Share by Revenue Segments
  • Buy Now Pay Later Merchant Commission, 2019 - 2028
  • Buy Now Pay Later Missed Payment Fee Revenue, 2019 - 2028
  • Buy Now Pay Later Pay Now & Other Income, 2019 - 2028
  • Buy Now Pay Later Accounts, 2019 - 2028
  • Buy Now Pay Later Bad Debt, 2019 - 2028

India Buy Now Pay Later Market Share Analysis by Key Players


India Buy Now Pay Later Spend Analysis by Channel: Market Size and Forecast

  • Online Channel
  • POS Channel

India Buy Now Pay Later in Retail Shopping: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

India Buy Now Pay Later in Home Improvement: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

India Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

India Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

India Buy Now Pay Later in Other: Market Size and Forecast

  • Gross Merchandise Value Trend Analysis
  • Average Value Per Transaction Trend Analysis
  • Transaction Volume Trend Analysis

India Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

  • Buy Now Pay Later Sales Uplift by Product Category
  • Buy Now Pay Later Spend Share by Age Group
  • Buy Now Pay Later Gross Merchandise Share by Income
  • Buy Now Pay Later Gross Merchandise Value Share by Gender
  • Buy Now Pay Later Adoption Rationale Gross Merchandise Value Analysis

Reasons to buy

  • In-depth Understanding of Buy Now Pay Later Market Dynamics: Understand market opportunities and key trends along with forecast (2019-2028). Understand market dynamics through essential KPIs such as Gross Merchandise Value, Volume, and Average Value Per Transaction.
  • Insights into Opportunity by end-use sectors - Get market dynamics by end-use sectors to assess emerging opportunity across various end-use sectors.
  • Develop Market Specific Strategies: Identify growth segments and target specific opportunities to formulate BNPL strategy; assess market specific key trends, drivers, and risks in the BNPL industry.
  • Get Insights into Consumer Attitude and Behaviour: Drawing from proprietary survey results, this report identifies and interprets key Buy Now Pay Later KPIs, including spend by age, gender, and income level.
  • Market Share by Key Players
Note: Product cover images may vary from those shown

FEATURED COMPANIES

  • Amazon Pay Later
  • Capital Float
  • Flipkart Pay Later
  • LazyPay
  • OlaMoney Postpaid
  • Paytm Postpaid

1. About this Report
1.1 Summary
1.2 Methodology
1.3 Disclaimer
2. India BNPL Market Size and Future Growth Dynamics
2.1 Consumer Behavior
2.2 Competitive Landscape and Growth Strategies
2.3 Market Share
2.4 Regulatory Trends
3. India Buy Now Pay Later Industry Attractiveness
3.1 India Buy Now Pay Later - Gross Merchandise Value Trend Analysis, 2019-2028
3.2 India Buy Now Pay Later - Average Value Per Transaction Trend Analysis, 2019-2028
3.3 India Buy Now Pay Later - Transaction Volume Trend Analysis, 2019-2028
4. India Buy Now Pay Later Operational KPIs
4.1 Buy Now Pay Later Revenues, 2019 - 2028
4.2 Buy Now Pay Later Share by Revenue Segments
4.3 Buy Now Pay Later Merchant Commission, 2019 - 2028
4.4 Buy Now Pay Later Missed Payment Fee Revenue, 2019 - 2028
4.5 Buy Now Pay Later Pay Now & Other Income, 2019 - 2028
4.6 Buy Now Pay Later Accounts, 2019 - 2028
4.7 Buy Now Pay Later Bad Debt, 2019 - 2028
5. India Buy Now Pay Later Spend Analysis by Channel
5.1 Buy Now Pay Later Market Share by Channel, 2019 - 2028
5.2 Buy Now Pay Later Online Channel Market Size and Forecast, 2019 - 2028
5.3 Buy Now Pay Later POS Channel Market Size and Forecast, 2019 - 2028
6. India Buy Now Pay Later Snapshot by End-Use Sector
6.1 Buy Now Pay Later Market Share by End-Use Sector - Emerging Avenues and Future Growth Prospects
6.2 Buy Now Pay Later Sales Uplift by End-Use Sector
6.3 Buy Now Pay Later Share by Retail Product Category
7. India Buy Now Pay Later in Retail Shopping: Market Size and Forecast, 2019 - 2028
7.1 India Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis, 2019-2028
7.2 India Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis, 2019-2028
7.3 India Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis, 2019-2028
8. India Buy Now Pay Later in Home Improvement: Market Size and Forecast, 2019 - 2028
8.1 India Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis, 2019-2028
8.2 India Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis, 2019-2028
8.3 India Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis, 2019-2028
9. India Buy Now Pay Later in Leisure & Entertainment: Market Size and Forecast, 2019 - 2028
9.1 India Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis, 2019-2028
9.2 India Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis, 2019-2028
9.3 India Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis, 2019-2028
10. India Buy Now Pay Later in Healthcare and Wellness: Market Size and Forecast, 2019 - 2028
10.1 India Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis, 2019-2028
10.2 India Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis, 2019-2028
10.3 India Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis, 2019-2028
11. India Buy Now Pay Later in Other Segment: Market Size and Forecast, 2019 - 2028
11.1 India Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis, 2019-2028
11.2 India Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis, 2019-2028
11.3 India Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis, 2019-2028
12. India Buy Now Pay Later Analysis by Consumer Attitude and Behaviour
12.1 Buy Now Pay Later Spend Share by Age Group
12.2 Buy Now Pay Later Gross Merchandise Share by Income
12.3 Buy Now Pay Later Gross Merchandise Value Share by Gender
12.4 Buy Now Pay Later Adoption Rationale
13. Further Reading
13.1 About the Publisher
13.2 Related Research

List of Figures

Figure 1: Methodology Framework
Figure 2: India Buy Now Pay Later - GMV and Adoption Rationale
Figure 3: India Buy Now Pay Later - Share by Gender and Age Group
Figure 4: India Buy Now Pay Later - Market Share Analysis by Key Players (%)
Figure 5: India Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 6: India Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 7: India Buy Now Pay Later - Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 8: India Buy Now Pay Later - Revenues (US$ Million), 2019-2028
Figure 9: Buy Now Pay Later Share by Revenue Segments
Figure 10: India Buy Now Pay Later - Merchant Commission (US$ Million), 2019-2028
Figure 11: India Buy Now Pay Later - Missed Payment Fee Revenue (US$ Million), 2019-2028
Figure 12: India Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028
Figure 13: India Buy Now Pay Later - Accounts (Thousand), 2019-2028
Figure 14: India Buy Now Pay Later - Bad Debt (US$ Million), 2019-2028
Figure 15: India Buy Now Pay Later - Gross Merchandise Value Market Share by Channel (%), 2019-2028
Figure 16: India Buy Now Pay Later - Gross Merchandise Value by Online Channel (US$ Million), 2019-2028
Figure 17: India Buy Now Pay Later - Gross Merchandise Value by POS Channel (US$ Million), 2019-2028
Figure 18: India Buy Now Pay Later - Market Share by End-Use Sector, 2021 Vs. 2028
Figure 19: India Buy Now Pay Later - Market Share by End-Use Segment, 2021
Figure 20: India Buy Now Pay Later - Market Share by Retail Product Category, 2021
Figure 21: India Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 22: India Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 23: India Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 24: India Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 25: India Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 26: India Buy Now Pay Later Home Improvement - Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 27: India Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 28: India Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 29: India Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 30: India Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 31: India Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 32: India Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 33: India Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Figure 34: India Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Figure 35: India Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Thousand), 2019-2028
Figure 36: India Buy Now Pay Later - Share by Age Group in Gross Merchandise Value Terms
Figure 37: India Buy Now Pay Later - Share by Income Group in Value Terms
Figure 38: India Buy Now Pay Later - Share by Gender in Value Terms
Figure 39: Buy Now Pay Later - Adoption Rationale Gross Merchandise Value Analysis

List of Tables

Table 1: India Buy Now Pay Later - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 2: India Buy Now Pay Later - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 3: India Buy Now Pay Later - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 4: India Buy Now Pay Later - Revenues (US$ Million), 2019-2028
Table 5: India Buy Now Pay Later - Merchant Commission (US$ Million), 2019-2028
Table 6: India Buy Now Pay Later - Missed Payment Fee Revenue (US$ Million), 2019-2028
Table 7: India Buy Now Pay Later Pay Now & Other Income (US$ Million), 2019-2028
Table 8: India Buy Now Pay Later - Accounts (Thousand), 2019-2028
Table 9: India Buy Now Pay Later - Bad Debt (US$ Million), 2019-2028
Table 10: India Buy Now Pay Later - Gross Merchandise Value by Online Channel (US$ Million), 2019-2028
Table 11: India Buy Now Pay Later - Gross Merchandise Value by POS Channel (US$ Million), 2019-2028
Table 12: India Buy Now Pay Later Retail Shopping - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 13: India Buy Now Pay Later Retail Shopping - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 14: India Buy Now Pay Later Retail Shopping - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 15: India Buy Now Pay Later Home Improvement - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 16: India Buy Now Pay Later Home Improvement - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 17: India Buy Now Pay Later Retail Shopping Home Improvement - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 18: India Buy Now Pay Later Leisure & Entertainment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 19: India Buy Now Pay Later Leisure & Entertainment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 20: India Buy Now Pay Later Leisure & Entertainment - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 21: India Buy Now Pay Later Healthcare and Wellness - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 22: India Buy Now Pay Later Healthcare and Wellness - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 23: India Buy Now Pay Later Healthcare and Wellness - Transaction Volume Trend Analysis (Thousand), 2019-2028
Table 24: India Buy Now Pay Later Other Segment - Gross Merchandise Value Trend Analysis (US$ Million), 2019-2028
Table 25: India Buy Now Pay Later Other Segment - Average Value Per Transaction Trend Analysis (US$), 2019-2028
Table 26: India Buy Now Pay Later Other Segment - Transaction Volume Trend Analysis (Thousand), 2019-2028
Note: Product cover images may vary from those shown
  • Simpl
  • ZestMoney
  • LazyPay
  • Capital Float
  • PineLabs
  • Paytm Postpaid
  • OlaMoney Postpaid
  • Amazon Pay Later
  • Flipkart Pay Later
Note: Product cover images may vary from those shown

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