New zealand Buy Now Pay Later Business and Investment Opportunities Databook - 90+ KPIs on BNPL Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2026 Update

Key Trends and Drivers

Shift Toward Account-to-Account (A2A) Payments Reducing BNPL Dependency at Checkout

• Dutch ecommerce is increasingly shaped by A2A payment rails, especially iDEAL, which continues to dominate online checkout flows. As iDEAL transitions to its new Pan-European Payment Services (PEPS) framework following the Currence-EPI transaction (2023-24), merchants are integrating enhanced A2A features, such as recurring payments and wallet-like functionality. This shift reduces the relative reliance on BNPL at checkout, particularly for low- to medium-ticket categories.
• Consumers have a strong preference for direct payment methods that require minimal credit use; Dutch financial prudence norms reinforce this behaviour. The EPI-led revamp of iDEAL has provided merchants with more functionality that overlaps with BNPL use cases, such as stored credentials and smoother repeat purchases. Retailers use A2A payments to reduce payment costs relative to BNPL providers.
• BNPL will become more category-specific rather than universally offered. Most adoption will concentrate in lifestyle, fashion, electronics, and home categories, where deferred payment has historically been accepted. A2A innovation may constrain BNPL expansion, prompting BNPL providers to differentiate through consumer apps, loyalty programs, and financial management features rather than solely through checkout routing.

Expansion of Bank-Linked Instalment and Invoice Solutions within Dutch Retail

• Dutch banks and financial institutions are strengthening their invoice and instalment services for ecommerce. Providers such as Riverty (formerly AfterPay) and in3 continue to expand merchant acceptance across fashion, home improvement and electronics, while banks focus on embedding instalment options directly into digital banking channels.
• The Dutch Payments Association has aligned with broader EU consumer-credit reforms, encouraging regulated credit issuance rather than informal BNPL arrangements. Retailers prefer working with bank-regulated entities due to clearer compliance structures and predictable settlement processes.
• Consumers increasingly expect instalment payments to be integrated into their banking apps, reinforcing trust in bank-issued credit over fintech-only models. BNPL in the Netherlands will continue shifting toward regulated, bank-linked instalments, reducing the gap between BNPL and traditional consumer credit.
• Providers such as Riverty and in3 are likely to deepen industry-specific propositions, particularly in durable goods and home retail, while competing more directly with banks for instalment-based consumer financing.

Regulatory Tightening and Greater Oversight of Short-Term Credit Offers

• Following EU-wide updates to consumer-credit rules (2023-24), the Netherlands is preparing to implement measures that will bring most short-term, interest-free BNPL products under credit regulation. BNPL providers are already adjusting their onboarding, disclosures, and credit assessment processes.
• The revised EU Consumer Credit Directive (CCD II) requires creditworthiness assessments for even low-value, short-term credit, affecting BNPL models widely used in Dutch ecommerce. Dutch regulators have emphasised the need for transparent pricing and responsible lending, particularly targeting frictionless credit onboarding. Merchants are increasingly aware of compliance exposure when offering BNPL, leading them to prefer established, regulated players with stronger underwriting frameworks.
• Compliance requirements will raise operational costs for smaller BNPL providers, potentially reducing the number of independent players in the market. Larger players with established risk-assessment infrastructure will consolidate market share. Consumer usage of BNPL may shift toward higher-value purchases, where mandatory credit checks do not create unnecessary friction.

Integration of BNPL into Omnichannel Retail, Including In-Store Use Cases

• Dutch retailers are increasingly extending BNPL from online checkout into physical stores, especially in categories such as home improvement, electronics, and apparel. Providers such as in3 have expanded point-of-sale (POS) integrations with major retail partners, enabling both online and in-store purchases.
• Retailers are redesigning their payment mix to support unified commerce journeys, allowing consumers to shop and pay consistently across digital and in-store channels. Demand for flexible instalments in higher-value in-store purchases, such as DIY and electronics, is rising due to greater price sensitivity and comparison shopping.
• PSPs (e.g., Adyen, Mollie) have improved integration layers, making BNPL activation across channels easier for merchants. BNPL usage will shift toward larger-ticket omnichannel categories, as POS financing complements ecommerce instalments. Retailers are likely to embed BNPL options deeper into loyalty and CRM systems, making instalments part of broader consumer-retention strategies. Providers with strong POS penetration will differentiate themselves from online-only BNPL services.

Competitive Landscape

Current State of the Market

• BNPL in the Netherlands operates in a payment environment dominated by iDEAL and a strong consumer preference for direct payments, shaping a competitive landscape centred on invoice-based, regulated instalment products. Riverty (formerly AfterPay) retains significant reach across large online retailers, while in3 continues to scale interest-free instalments in lifestyle, electronics and home improvement categories.
• Competition is influenced by PSPs such as Adyen and Mollie, which increasingly determine BNPL's visibility at checkout. Regulatory alignment with the revised EU Consumer Credit Directive (CCD II) is prompting providers to strengthen credit assessment and compliance frameworks, raising competitive barriers for smaller entrants.

Key Players and New Entrants

• Riverty remains a core player due to its long-standing invoice-payment infrastructure and partnerships with prominent Dutch merchants. In3 has expanded both online and in-store coverage, particularly in higher-ticket categories. Klarna maintains a presence but faces a structurally different consumer environment compared to other European markets. Dutch banks are not direct BNPL competitors but are incrementally strengthening instalment capabilities through card-linked features. New entrants have been limited in the past year, reflecting regulatory shifts and high merchant dependence on existing PSP integrations.

Recent Launches, Mergers, and Acquisitions

• The last 12 months have shown consolidation rather than new launches. Riverty has expanded its collaboration scope with major retailers as part of the company's restructuring under its parent Arvato/BNP Paribas partnership model. In3 has deepened retail partnerships across home improvement and electronics through expanded POS integrations. PSPs such as Adyen have enhanced BNPL routing options within their platforms, influencing competitive access but without making direct BNPL-specific acquisitions.

Report Scope

New zealand Retail Industry & Ecommerce Market Size and Forecast

• Retail Industry - Spend Value Trend Analysis
• Buy Now Pay Later Share of Retail Industry
• Ecommerce - Spend Value Trend Analysis
• Buy Now Pay Later Share of Ecommerce

New zealand Buy Now Pay Later Market Size and Industry Attractiveness

• Gross Merchandise Value Trend Analysis
• Average Value Per Transaction Trend Analysis
• Transaction Volume Trend Analysis
• Market Share Analysis by Key Players

New zealand Buy Now Pay Later Revenue Analysis

• Buy Now Pay Later Revenues
• Buy Now Pay Later Share by Revenue Segments
• Buy Now Pay Later Revenue by Merchant Commission
• Buy Now Pay Later Revenue by Missed Payment Fee Revenue
• Buy Now Pay Later Revenue by Pay Now & Other Income

New zealand Buy Now Pay Later Operational KPIs

• Buy Now Pay Later Active Consumer Base
• Buy Now Pay Later Bad Debt

New zealand Buy Now Pay Later Spend Analysis by Business Model

• Two-Party Business Model
• Third-Party Business Model

New zealand Buy Now Pay Later Spend Analysis by Purpose

• Convenience
• Credit

New zealand Buy Now Pay Later Spend Analysis by Merchant Ecosystem

• Open Loop System
• Closed Loop System

New zealand Buy Now Pay Later Spend Analysis by Distribution Model

• Standalone
• Banks & Payment Service Providers
• Marketplaces

New zealand Buy Now Pay Later Spend Analysis by Channel

• Online Channel
• POS Channel

New zealand Buy Now Pay Later By End-Use Sector: Market Size and Forecast

• Retail Shopping
• Home Improvement
• Travel
• Media and Entertainment
• Services
• Automotive
• Health Care and Wellness
• Others

New zealand Buy Now Pay Later By Retail Product Category: Market Size and Forecast

• Apparel, Footwear & Accessories
• Consumer Electronics
• Toys, Kids, and Babies
• Jewelry
• Sporting Goods
• Entertainment & Gaming
• Other

New zealand Buy Now Pay Later Analysis by Consumer Attitude and Behaviour

• Spend Share by Age Group
• Spend Share by Default Rate by Age Group
• Spend Share by Income
• Gross Merchandise Value Share by Gender
• Adoption Rationale
• Spend by Monthly Expense Segments
• Average Number of Transactions per User Annually
• BNPL Users as a Percentage of Total Adult Population

Reasons to Buy

• Strategic and Innovation Insights: Gain clarity on the future direction of New zealand's Buy Now Pay Later market by analysing strategic initiatives, business model evolution, and innovation-led approaches adopted by key BNPL providers to strengthen market positioning.
• Comprehensive Understanding of BNPL Market Dynamics in New zealand: Assess market size, growth outlook, and structural shifts across retail and e-commerce, supported by detailed segmentation by channel, business model, distribution model, merchant ecosystem, end-use sector, and consumer demographics, underpinned by 90+ KPIs.
• Value and Volume-Based KPIs for Market Accuracy: Leverage a robust set of value and volume KPIs, including GMV, average transaction value, transaction volume, active users, revenue, and bad debt, to develop a precise understanding of BNPL adoption, usage intensity, and market maturity.
• Competitive Landscape Assessment: Obtain a clear snapshot of the BNPL competitive landscape in New zealand, including market share analysis of leading providers, enabling informed benchmarking and evaluation of market concentration and competitive intensity.
• Actionable Inputs for Market Entry and Expansion Strategies: Identify high-growth categories, priority end-use sectors, and distribution channels to fine-tune go-to-market and partnership strategies, while assessing key trends, regulatory considerations, and risk factors shaping the BNPL ecosystem.
• In-Depth Consumer Behaviour Analysis: Enhance ROI by understanding evolving consumer attitudes and spending behaviour, with insights into BNPL adoption drivers, usage frequency, income and age-based usage patterns, gender splits, and monthly expense segmentation.