Tourism Source Market Insight - Spain (2024)

The Tourism Source Market Insight: Spain report provides a thorough insight into the Spain's domestic and outbound tourism market. The report looks at the profiles of Spanish tourists and summarizes the key reasons that they travel. The report offers an in-depth analysis of traveler flows, spending patterns, main destination markets and current and future opportunities for tourism businesses seeking to tap into the Spanish outbound travel market.

Key Highlights

The largest traveler type for international holidays are couples. About 33.75% of the total outbound trips taken, were by couples. This outbound user segment is expected to rebound to reach 11.5 million by 2027 (CAGR 2023-27: 6.46%), leading outbound travel flows at 34.02% of all trips.

According to the Consumer Survey Q3 2021, 44% of Spanish travelers prefer a cultural holiday which is higher than the global average of 33%. This indicates that Spanish travelers have a significant interest in exploring new places, learning about different cultures, and experiencing local customs.

The demographic of Spanish travelers between the ages of 50 and 64 are the most engaged with travel activities.

Thailand is slowly developing as a prominent destination market for Spanish tourists. The number of Spanish travelers departing for Thailand showed a steady increase from 2015 to 2019 and is forecasted to grow further with a CAGR of 24% for 2023-2027, highlighting the growing interest in the destination.

Scope

• This report is part of the Source Market Insights Series. This report provides an in-depth analysis of traveler flows, spending patterns, main destination markets, as well as current and future opportunities for tourism businesses seeking to tap into the outbound travel market.

Reasons to Buy

• This report provides clear insight into developments in Spain's regional and outbound tourism markets. The report uses data and analysis to discuss future trends related to domestic trips, international departures, traveler spending, and main destination markets.
• The report explores the different profiles of spanish tourists and the reasons that they travel, hence providing an insight into the trends in different segments of the market. The reader gains a strong understanding of the opportunities in the country, as well as the risks, to support better business decisions.