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OTT Streaming Global Market Report 2021: COVID-19 Growth and Change to 2030

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    Report

  • May 2021
  • Region: Global
  • The Business Research Company
  • ID: 5321403
OTT Streaming Global Market Report 2021: COVID-19 Growth and Change to 2030 provides the strategists, marketers and senior management with the critical information they need to assess the global ott streaming market.







This report focuses on the ott streaming market which is experiencing strong growth. The report gives a guide to the ott streaming market which will be shaping and changing our lives over the next ten years and beyond, including the market's response to the challenge of the global pandemic.

Reasons to Purchase
  • Gain a truly global perspective with the most comprehensive report available on this market covering 12+ geographies.
  • Understand how the market is being affected by the coronavirus and how it is likely to emerge and grow as the impact of the virus abates.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market research findings.
  • Benchmark performance against key competitors.
  • Utilize the relationships between key data sets for superior strategizing.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • Report will be updated with the latest data and delivered to you within 3-5 working days of order.

Description:

Where is the largest and fastest growing market for the ott streaming? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The OTT Streaming market global report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider ott streaming market, and compares it with other markets.
  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, the influence of the COVID-19 virus and forecasting its growth.
  • Market segmentations break down market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
  • The ott streaming market section of the report gives context. It compares the ott streaming market with other segments of the ott streaming market by size and growth, historic and forecast. It analyses GDP proportion, expenditure per capita, ott streaming indicators comparison.

Scope

Markets Covered: 1) By Device Type: Smartphones; Smart TV's; Laptops, Desktops and Tablets; Gaming Consoles; Set-Top Box; Others 2) Revenue Source: AVOD; SVOD; TVOD; Others 3) By User Type: Commercial; Personal 4) By End User: E-commerce; Media and Entertainment; Education and Training; IT and Telecom; Health and Fitness; Others

Companies Mentioned: Facebook; Netflix; Amazon; Microsoft; Google


Countries: Brazil; China; France; Germany; India; Indonesia; Japan; South Korea; Russia; UK; USA; Australia

Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa

Time series: Five years historic and ten years forecast.

Data: Ratios of market size and growth to related markets, GDP proportions; per capita expenditure.,

Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.

Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Frequently Asked Questions about the Global OTT Streaming Market

What is the estimated value of the Global OTT Streaming Market?

The Global OTT Streaming Market was estimated to be valued at $141.17 billion in 2021.

What is the growth rate of the Global OTT Streaming Market?

The growth rate of the Global OTT Streaming Market is 16.2%, with an estimated value of $257.37 billion by 2025.

What is the forecasted size of the Global OTT Streaming Market?

The Global OTT Streaming Market is estimated to be worth $257.37 billion by 2025.

Who are the key companies in the Global OTT Streaming Market?

Key companies in the Global OTT Streaming Market include Facebook, Netflix, Amazon, Microsoft, Google, Apple, Hulu, Tencent and YouTube.

Table of Contents

1. Executive Summary2. OTT Streaming Market Characteristics3. OTT Streaming Market Trends and Strategies4. Impact of COVID-19 on OTT Streaming
5. OTT Streaming Market Size and Growth
5.1. Global OTT Streaming Historic Market, 2015-2020, $ Billion
5.1.1. Drivers of the Market
5.1.2. Restraints on The Market
5.2. Global OTT Streaming Forecast Market, 2020-2025F, 2030F, $ Billion
5.2.1. Drivers of the Market
5.2.2. Restraints on the Market
6. OTT Streaming Market Segmentation
6.1. Global OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Smartphones
  • Smart TV's
  • Laptops, Desktops and Tablets
  • Gaming Consoles
  • Set-Top Box
  • Others
6.2. Global OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • AVOD
  • SVOD
  • TVOD
  • Others
6.3. Global OTT Streaming Market, Segmentation By User Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • Commercial
  • Personal
6.4. Global OTT Streaming Market, Segmentation By End User, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
  • E-commerce
  • Media and Entertainment
  • Education and Training
  • IT and Telecom
  • Health and Fitness
  • Others

7. OTT Streaming Market Regional and Country Analysis
7.1. Global OTT Streaming Market, Split By Region, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
7.2. Global OTT Streaming Market, Split By Country, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
8. Asia-Pacific OTT Streaming Market
8.1. Asia-Pacific OTT Streaming Market Overview
  • Region Information, Impact of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
8.3. Asia-Pacific OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
9. China OTT Streaming Market
9.1. China OTT Streaming Market Overview
9.2. China OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F,$ Billion
9.3. China OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F,$ Billion
10. India OTT Streaming Market
10.1. India OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
10.2. India OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
11. Japan OTT Streaming Market
11.1. Japan OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
11.2. Japan OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
12. Australia OTT Streaming Market
12.1. Australia OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
12.2. Australia OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
13. Indonesia OTT Streaming Market
13.1. Indonesia OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
13.2. Indonesia OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
14. South Korea OTT Streaming Market
14.1. South Korea OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
14.2. South Korea OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
15. Western Europe OTT Streaming Market
15.1. Western Europe OTT Streaming Market Overview
15.2. Western Europe OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
15.3. Western Europe OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
16. UK OTT Streaming Market
16.1. UK OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
16.2. UK OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
17. Germany OTT Streaming Market
17.1. Germany OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
17.2. Germany OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
18. France OTT Streaming Market
18.4. France OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
18.5. France OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
19. Eastern Europe OTT Streaming Market
19.1. Eastern Europe OTT Streaming Market Overview
19.2. Eastern Europe OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
19.3. Eastern Europe OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
20. Russia OTT Streaming Market
20.1. Russia OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
20.2. Russia OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
21. North America OTT Streaming Market
21.1. North America OTT Streaming Market Overview
21.2. North America OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
21.3. North America OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
22. USA OTT Streaming Market
22.1. USA OTT Streaming Market Overview
22.2. USA OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
22.3. USA OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
23. South America OTT Streaming Market
23.1. South America OTT Streaming Market Overview
23.2. South America OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
23.3. South America OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
24. Brazil OTT Streaming Market
24.1. Brazil OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
24.2. Brazil OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
25. Middle East OTT Streaming Market
25.1. Middle East OTT Streaming Market Overview
25.2. Middle East OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
25.3. Middle East OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
26. Africa OTT Streaming Market
26.1. Africa OTT Streaming Market Overview
26.2. Africa OTT Streaming Market, Segmentation By Device Type, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
26.3. Africa OTT Streaming Market, Segmentation Revenue Source, Historic and Forecast, 2015-2020, 2020-2025F, 2030F, $ Billion
27. OTT Streaming Market Competitive Landscape and Company Profiles
27.1. OTT Streaming Market Competitive Landscape
27.2. OTT Streaming Market Company Profiles
27.2.1. Facebook
27.2.1.1. Overview
27.2.1.2. Products and Services
27.2.1.3. Strategy
27.2.1.4. Financial Performance
27.2.2. Netflix
27.2.2.1. Overview
27.2.2.2. Products and Services
27.2.2.3. Strategy
27.2.2.4. Financial Performance
27.2.3. Amazon
27.2.3.1. Overview
27.2.3.2. Products and Services
27.2.3.3. Strategy
27.2.3.4. Financial Performance
27.2.4. Microsoft
27.2.4.1. Overview
27.2.4.2. Products and Services
27.2.4.3. Strategy
27.2.4.4. Financial Performance
27.2.5. Google
27.2.5.1. Overview
27.2.5.2. Products and Services
27.2.5.3. Strategy
27.2.5.4. Financial Performance
28. Key Mergers and Acquisitions in the OTT Streaming Market29. OTT Streaming Market Future Outlook and Potential Analysis
30. Appendix
30.1. Abbreviations
30.2. Currencies
30.3. Research Inquiries
30.4. About the Publisher
30.5. Copyright and Disclaimer

Executive Summary

Major players in the OTT streaming market are Facebook, Netflix, Amazon, Microsoft, Google, Apple, Hulu, Tencent, Rakuten and YouTube.

The global OTT streaming market is expected to grow from $121.11 billion in 2020 to $141.17 billion in 2021 at a compound annual growth rate (CAGR) of 16.6%. The growth is mainly due to the companies resuming their operations and adapting to the new normal while recovering from the COVID-19 impact, which had earlier led to restrictive containment measures involving social distancing, remote working, and the closure of commercial activities that resulted in operational challenges. The market is expected to reach $257.37 billion in 2025 at a CAGR of 16%.

The over the top content (OTT) streaming market consists of sales of over-the-top content (OTT) streaming services and related products that provides streaming video through internet. Examples of well-known OTT players include Apple TV, iTunes, Netflix, Roku, Hulu, Amazon among others.

The increasing change in customer’s social behavior, which is shifting from traditional subscriptions to broadcasting services and to over-the-top (OTT) on-demand video and music subscriptions every year, the OTT streaming in the forecast period is expected to grow at a very fast pace. Various segments of the population have started using video streaming services instead of regular television for entertainment due to added benefits such as on-demand services and ease of access. Countries such as India and China are expected to see an exponential rise in the number of content streaming users in video on streaming and pay per view services. In 2020, OTT content streaming service, Netflix, expects to close the year with 4.6 million paid customers. Thus, increase in customer base expected to boost the growth of the OTT streaming market during the forecast period.

The threat from piracy and illegal streaming is a key factor hindering the growth of the OTT (Over-The-Top) streaming market. Streaming live TV channels leads to the OTT players' bulk of traffic. They are also subject to privacy concerns in live streaming. OTT players are finding it increasingly difficult to monitor piracy and illegal streaming with the growth of broadband. The illegal sale of video content in 2019 cost the industry $9.1bn, with analysts predicting it would hit $12.5bn by 2024. Even though Digital Rights Management (DRM), allowing copyright owners to decide how and by whom their copyright can be accessed, has always been the go-to-choice for delivering content securely and preventing piracy, the fact remains that it is often not sufficient. Motivated attackers also find ways to get information published. Therefore, the threat from piracy and illegal streaming is expected to limit the growth of the OTT streaming market.

The OTT streaming market covered in this market is segmented by device type into smartphones; smart TV's; laptops, desktops and tablets; gaming consoles; set-top box; others and by revenue source into AVOD; SVOD; TVOD; others.

The streaming on 4K televisions is a key trend in the OTT (Over-The-Top) streaming market. A 4K resolution is typically 3,840x 2,160 pixels and is also known as UHD or Ultra-High Definition. This is the highest level of high-definition video quality available to film, television and sports viewers these days. Nowadays most of the latest TVs are 4 K compliant. They are extremely costly but for under $1,000 (or even under $500) we can find a decent 4 K tv. Major streaming services such as Netflix, Disney+ and Amazon Prime Video have included premium 4 K and 4 K content in their services. FuboTV launched first live- TV to provide coverage in 4 K with HDR. The only sports that take advantage of this improved visual quality were World Cup matches, but later the company added some NCAA football matches in 4 K.

In March 2019, The Walt Disney Company, a media and entertainment conglomerate acquired 21st Century Fox for $71 billion and now owns Hotstar. Through this acquisition, Hotstar is now rebranded as Disney+Hotstar localizing Disney+ movies and shows by dubbing or adding subtitles in Indian languages. Hotstar is an over-the-top streaming service owned by Novi Digital Entertainment, a subsidiary of Star India.

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Facebook
  • Netflix
  • Amazon
  • Microsoft
  • Google
  • Apple
  • Hulu
  • Tencent
  • Rakuten
  • YouTube
  • Roku
  • IndieFlix
  • Vudu
  • Kakao
  • Line
  • Home Box Office
  • HBO
  • Telestra
  • Alphabet Inc.
  • The Walt Disney Co.

Methodology

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