Video Streaming Market Report 2025

The video streaming market size has grown exponentially in recent years. It will grow from $699.91 billion in 2024 to $852.25 billion in 2025 at a compound annual growth rate (CAGR) of 21.8%. The growth in the historic period can be attributed to increased demand for encoders, rise in demand for on-demand streaming, increased demand for video streaming services in colleges, universities, high time spent online, increased usage of videos in corporate training.

The video streaming market size is expected to see exponential growth in the next few years. It will grow to $1799.6 billion in 2029 at a compound annual growth rate (CAGR) of 20.5%. The growth in the forecast period can be attributed to rising consumer expenditure on media and entertainment, rising sales of mobile phones, increasing internet connections, increasing recognition of OTT platforms, rise in live-streamed content. Major trends in the forecast period include advancement in video streaming technology, introduction of innovative platforms, implementation of blockchain in video streaming, advancement in AI, demand for video streaming software.

The forecast of 20.5% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Streaming platforms could be strained as tariffs raise costs for server racks, GPU clusters, and international bandwidth, directly affecting streaming quality and scalability. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The surge in demand for media and entertainment is poised to drive the expansion of the video streaming market in the foreseeable future. Media and entertainment comprise a wide-ranging sector involving the creation, dissemination, and consumption of diverse content aimed at informing, entertaining, and engaging audiences. This heightened demand stems from various factors, including shifts in consumer behavior, the proliferation of content diversity, the influence of social media, and innovative content delivery methods. Video streaming offers flexibility, convenience, and a wide array of content options within media and entertainment platforms, facilitating broader audience outreach, cost-effective distribution, valuable data analytics, multiple revenue streams, and increased viewer interaction. For instance, in January 2024, the Digital Entertainment and Retail Association (ERA) reported a 9.6% growth in UK spending on music streaming subscriptions, vinyl records, and compact discs (CDs) in 2023, up from 5% in 2022. Additionally, the UK entertainment market expanded by 7% throughout 2023. Hence, the escalating consumer investment in media and entertainment fuels the growth of the video streaming market.

Leading companies in the video streaming market are concentrating on pioneering technologies, such as adaptive video optimization technology, to ensure a smooth and optimized streaming experience for users across diverse platforms and devices. Adaptive video optimization technology employs advanced algorithms to dynamically regulate video quality based on factors such as network conditions, device capabilities, and available bandwidth. This guarantees superior viewing experiences by maintaining high-quality video playback, even in challenging network scenarios. For instance, in May 2024, Agora, a US-based provider of video streaming services, introduced Adaptive Video Optimization (AVO) paired with support for the AV1 video codec. This technology harnesses a suite of sophisticated machine-learning algorithms to address prevalent challenges, dynamically adjusting video quality in response to varying network conditions, device specifications, and bandwidth availability. Consequently, it ensures exceptional video quality and optimal performance, even amidst fluctuating network conditions.

In October 2024, Amazon.com, Inc., a U.S.-based technology company, acquired MX Player Private Limited for USD 250 million. Through this acquisition, Amazon aims to strengthen its position in India's streaming market by merging MX Player with its existing service, miniTV. This integration will create a comprehensive platform that offers a diverse range of premium content for free, while utilizing advanced advertising capabilities to attract a larger audience and build stronger relationships with advertisers. MX Player Private Limited, an India-based company, offers a wide array of films, web series, and shows.

Major companies operating in the video streaming market are Amazon Prime Video, Netflix Inc., Paramount, Discovery Communications Inc., Hulu LLC, Disney, iQIYI Inc., Apple TV, Viaplay Group AB, DAZN Group, YouTube, Hotstar, Crunchyroll Inc., Tubi Inc., Kaltura Inc., Viki Inc., SonyLIV, Sling TV LLC, Funimation Productions Ltd., Pluto TV, Peacock, BritBox, Acorn TV, Voot, Shudder LLC.

North America was the largest region in the video Streaming market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the video streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the video streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The video streaming market includes revenues earned by entities by providing services such as video streaming for managed services, video streaming for consulting, subscription video on demand and video streaming for training & support. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The video streaming market research report is one of a series of new reports that provides video streaming market statistics, including the video streaming industry's global market size, regional shares, competitors with a video streaming market share, detailed video streaming market segments, market trends, and opportunities, and any further data you may need to thrive in the video streaming industry. This video streaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Video streaming is the transmission of video content over the internet in real-time, enabling viewers to watch videos without the need to download them beforehand. This innovation grants users access to a diverse array of video content, spanning movies, TV shows, live events, and user-generated material, accessible via multiple devices such as smartphones, tablets, computers, and smart TVs.

The primary elements of video streaming consist of software and content delivery services. Software encompasses instructions or programs facilitating specific tasks on computers or other electronic devices. These include various types such as video-on-demand and live video streaming, featuring diverse revenue models such as subscription, pay-per-view, premium purchases, advertisement-based revenue, among others, catering to a range of end users from residential to commercial sectors.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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