The Asia Pacific Customer Journey Analytics Market is expected to witness market growth of 20.1% CAGR during the forecast period (2021-2027).
Customer journey analytics offers a toolkit to business intelligence and data science groups that assist them to stitch and examine cross-channel data. Its abilities provide context and clarity to the complicated multichannel customer journey. This context, when paired with devices like SQL and Analysis Workspace, offers beneficial insight into how to eliminate pain points from the customer conversion process and provide positive experiences in the moments that matter the most.
The emergence of digitalization and industry 4.0 has collected data silos with indefinite datasets. The surge in the need to examine real-time data particularly ecommerce data has increased substantially. Using analytics technologies, sectors are aiming to gather a massive consumer base, in which customer journey analytics assist these industries by carrying out traffic analytics. This, as a result, boosts the growth of the customer journey. In addition, a surge in the requirement to convert information into digital form to gain insights that encourage decision-making in a company is expected to boost the development of the customer journey analytics market.
In the modern era, the Omni channel retail customer creates digital trails when they interact with e-commerce channels. These digital footprints are also called as data-logs involve data that have the information of checkouts, views, add to carts, likes, and even bounce rate at each point in the shopping expedition. Customer journey analytics enables online marketers or retailers a superior understanding of their customer interactions with their applications. Moreover, the examined data can be utilized to market and get untouched business insights, which will result in enhancing their businesses. Majorly, these insights are extensively utilized to find, target, or retain their best customers in a better manner.
The China market dominated the Asia Pacific Customer Journey Analytics Customer Behavioral Analysis & Churn Management Market by Country 2020, thereby, achieving a market value of $571.6 million by 2027. The Japan market is exhibiting a CAGR of 19.1% during (2021 - 2027). Additionally, The India market is poised to grow at a CAGR of 20.5% during (2021 - 2027).
Based on Component, the market is segmented into Solution and Services. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Mobile, Email, Social Media, Store & Call Center and Others. Based on Application, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management, Customer Experience Management, Customer Segmentation & Targeting and Product Management & Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, Adobe, Inc., Salesforce.com, Inc., NICE Ltd., SAP SE, Microsoft Corporation, Google, Inc., Cisco Systems, Inc., Teradata Corporation, and Genesys Telecommunications Laboratories, Inc.
Scope of the Study
Market Segments covered in the Report:
By Component
By Deployment Type
By Data Source
By Application
By Industry Vertical
By Country
Companies Profiled
Unique Offerings from the Publisher
Customer journey analytics offers a toolkit to business intelligence and data science groups that assist them to stitch and examine cross-channel data. Its abilities provide context and clarity to the complicated multichannel customer journey. This context, when paired with devices like SQL and Analysis Workspace, offers beneficial insight into how to eliminate pain points from the customer conversion process and provide positive experiences in the moments that matter the most.
The emergence of digitalization and industry 4.0 has collected data silos with indefinite datasets. The surge in the need to examine real-time data particularly ecommerce data has increased substantially. Using analytics technologies, sectors are aiming to gather a massive consumer base, in which customer journey analytics assist these industries by carrying out traffic analytics. This, as a result, boosts the growth of the customer journey. In addition, a surge in the requirement to convert information into digital form to gain insights that encourage decision-making in a company is expected to boost the development of the customer journey analytics market.
In the modern era, the Omni channel retail customer creates digital trails when they interact with e-commerce channels. These digital footprints are also called as data-logs involve data that have the information of checkouts, views, add to carts, likes, and even bounce rate at each point in the shopping expedition. Customer journey analytics enables online marketers or retailers a superior understanding of their customer interactions with their applications. Moreover, the examined data can be utilized to market and get untouched business insights, which will result in enhancing their businesses. Majorly, these insights are extensively utilized to find, target, or retain their best customers in a better manner.
The China market dominated the Asia Pacific Customer Journey Analytics Customer Behavioral Analysis & Churn Management Market by Country 2020, thereby, achieving a market value of $571.6 million by 2027. The Japan market is exhibiting a CAGR of 19.1% during (2021 - 2027). Additionally, The India market is poised to grow at a CAGR of 20.5% during (2021 - 2027).
Based on Component, the market is segmented into Solution and Services. Based on Deployment Type, the market is segmented into On-premise and Cloud. Based on Data Source, the market is segmented into Web, Mobile, Email, Social Media, Store & Call Center and Others. Based on Application, the market is segmented into Brand & Campaign Management, Customer Behavioral Analysis & Churn Management, Customer Experience Management, Customer Segmentation & Targeting and Product Management & Others. Based on Industry Vertical, the market is segmented into BFSI, IT & Telecom, Healthcare, Retail & eCommerce, Government & Defense, Media & Entertainment, Manufacturing and Others. Based on countries, the market is segmented into China, Japan, India, South Korea, Singapore, Malaysia, and Rest of Asia Pacific.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Oracle Corporation, Adobe, Inc., Salesforce.com, Inc., NICE Ltd., SAP SE, Microsoft Corporation, Google, Inc., Cisco Systems, Inc., Teradata Corporation, and Genesys Telecommunications Laboratories, Inc.
Scope of the Study
Market Segments covered in the Report:
By Component
- Solution
- Services
By Deployment Type
- On-premise
- Cloud
By Data Source
- Web
- Mobile
- Social Media
- Store & Call Center
- Others
By Application
- Brand & Campaign Management
- Customer Behavioral Analysis & Churn Management
- Customer Experience Management
- Customer Segmentation & Targeting
- Product Management & Others
By Industry Vertical
- BFSI
- IT & Telecom
- Healthcare
- Retail & eCommerce
- Government & Defense
- Media & Entertainment
- Manufacturing
- Others
By Country
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
Companies Profiled
- Oracle Corporation
- Adobe, Inc.
- Salesforce.com, Inc.
- NICE Ltd.
- SAP SE
- Microsoft Corporation
- Google, Inc.
- Cisco Systems, Inc.
- Teradata Corporation
- Genesys Telecommunications Laboratories, Inc.
Unique Offerings from the Publisher
- Exhaustive coverage
- Highest number of market tables and figures
- Subscription based model available
- Guaranteed best price
- Assured post sales research support with 10% customization free
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market Overview
Chapter 3. Competition Analysis - Global
Chapter 4. Asia Pacific Customer Journey Analytics Market by Component
Chapter 5. Asia Pacific Customer Journey Analytics Market by Industry Vertical
Chapter 6. Asia Pacific Customer Journey Analytics Market by Application
Chapter 7. Asia Pacific Customer Journey Analytics Market by Deployment Type
Chapter 8. Asia Pacific Customer Journey Analytics Market by Data Source
Chapter 9. Asia Pacific Customer Journey Analytics Market by Country
Chapter 10. Company Profiles
Companies Mentioned
- Oracle Corporation
- Adobe, Inc.
- Salesforce.com, Inc.
- NICE Ltd.
- SAP SE
- Microsoft Corporation
- Google, Inc.
- Cisco Systems, Inc.
- Teradata Corporation
- Genesys Telecommunications Laboratories, Inc.
Methodology
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