Global Augmented Reality Software Market (2023-2028) Competitive Analysis, Impact of Covid-19, Ansoff Analysis

The Global Augmented Reality Software Market is estimated to be USD 10.98 Bn in 2023 and is expected to reach USD 31.22 Bn by 2028 growing at a CAGR of 23.25%.

Market Dynamics

Increasing demand for AR devices and applications in healthcare, e-commerce, and retail stores, rising demand for augmented reality software in consumer electronics, and the ar -based applications in medical and automotive sectors are major factors driving the market growth. In addition, the increasing partnerships between telecom players and AR manufacturers to reduce latency to imperceptible levels and increasing growth of the travel and tourism industry is expected to create new opportunities for the augmented reality software market growth.

However, rising security and privacy issues associated with augmented reality software and the fact that excessive use of augmented reality can lead to health issues are restraining and further creating challenges for the market growth.

Market Segmentation

• The Global Augmented Reality Software Market is segmented further based on Application, Function, and Geography.
• By Application, the market is classified as Enterprise, Consumer, Commercial, Healthcare, Automotive, and others. Amongst all, the enterprise segment is estimated to hold the highest market share during the forecast period.
• By Function, the market is classified as Remote Collaboration, Workflow Optimization, Visualization, Documentation, and 3d Modelling, navigation. The remote collaboration segment is estimated to hold the highest market share during the forecast period.
• By Geography, North America is projected to lead the market.

Recent Developments

1. Alibaba Buys AR Software Company Infinity AR - 24th March 2019
2. Atheer acquires Flype to accelerate augmented reality's adoption in the enterprise - 1st August 2019

Company Profiles

Some of the companies covered in this report are Accenture PLC, Alibaba Group Holding Limited, Atheer, Inc., Augmate Corporation, Blippar, EON Reality Inc etc.

Competitive Quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and evaluate the position of companies based on their Industry Position score and Market Performance score. The tool uses various factors for categorizing the players into four categories. Some of these factors considered for analysis are financial performance over the last 3 years, growth strategies, innovation score, new product launches, investments, growth in market share, etc.

Why buy this report?

• The report offers a comprehensive evaluation of the Global Augmented Reality Software Market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and projections about market size. The projections are calculated using proven research methodologies.
• The report has been compiled through extensive primary and secondary research. The primary research is done through interviews, surveys, and observation of renowned personnel in the industry.
• The report includes an in-depth market analysis using Porter’s 5 forces model and the Ansoff Matrix. In addition, the impact of Covid-19 on the market is also featured in the report.
• The report also includes the regulatory scenario in the industry, which will help you make a well-informed decision. The report discusses major regulatory bodies and major rules and regulations imposed on this sector across various geographies.
• The report also contains the competitive analysis using Positioning Quadrants, the Proprietary competitive positioning tool.

Report Highlights:

• A complete analysis of the market, including parent industry
• Important market dynamics and trends
• Market segmentation
• Historical, current, and projected size of the market based on value and volume
• Market shares and strategies of key players
• Recommendations to companies for strengthening their foothold in the market