The Vietnam make-up sector is led by face make-up in both value and volume terms. The nail make-up category is also forecast to register fastest value growth in both value and volume terms during 2020-2025. Health & beauty stores is the leading channel for distribution of make-up in the country. LG Corp, L'Oreal S.A. and Shiseido Company, Limited are the leading players in the Vietnamese make-up sector.
The publisher's Country Profile report on the make-up sector in Vietnam provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
The publisher's Country Profile report on the make-up sector in Vietnam provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.
What else is contained?
- Sector data: Overall sector value and volume data with growth analysis for 2015-2025
- Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up, nail make-up with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
- Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020
- Distribution data: Percentage of sales within each category through distribution channels such as cash & carries & warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, “dollar stores”, variety stores & general merchandise retailers, e-retailers other general retailers
- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for glass, flexible packaging, rigid plastics, and rigid metal; pack type for: specialty container, tube, bottle, jar, tub, aerosol, bag/sachet, and other pack types, closure type for: flip/snap top, dispenser, screw top, cap, prize off and other closure types, primary outer types for: carton - folding, blister pack, bag, sleeve, shrink wrap, and other primary outer types.
Scope
- The per capita consumption and expenditure of make-up in Vietnam was lower than both the global and regional levels in 2020
- The per capita consumption of face make-up was higher than other make-up categories in 2020
- Health & beauty stores is the leading distribution channel in the Vietnamese make-up sector, in 2020
- LG Corpis the leading company in Vietnamese make-up sector, in 2020
Reasons to Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.
Table of Contents
- Report Scope
- Executive Summary
- Part 1: Market Environment
- Value and Volume Share of Vietnam in the Global and Asia-Pacific Markets
- Growth Analysis of Vietnam Compared to Other Leading Countries in the Asia-Pacific Market
- PCC and PCE of Vietnam Compared to Global and Asia-Pacific Market
- Part 2: Sector Deep Dive
- Vietnam Make-up Sector Snapshot
- Market Size Analysis
- Cross-Category Comparison Value Growth Analysis and Category Winners and Losers
- Cross-Category Comparison Volume Growth Analysis and Category Winners and Losers
- Part 3: Category Deep Dive
- Per Capita Consumption Analysis by Category
- Market Size Analysis - Category: Eye Make-Up
- Segment-Level Analysis (in Value Terms) - Eye Make Up
- Segment-Level Analysis (in Volume Terms) - Eye Make Up
- Market Size Analysis - Category: Face Make Up
- Segment-Level Analysis (in Value Terms) Face Make Up
- Segment-Level Analysis (in Volume Terms) Face Make Up
- Market Size Analysis - Category: Lip Make Up
- Segment-Level Analysis (in Value Terms) Lip Make Up
- Segment-Level Analysis (in Volume Terms) Lip Make Up
- Market Size Analysis
- Category: Nail Make Up
- Part 4: Distribution Analysis
- Channel Share Analysis
- Part 5: Competitive Environment
- Leading Companies Value Share
- Leading Companies (Mass vs Premium) Value Shares
- Brand Share Analysis of Top Five Companies
- Brand Share Analysis of Top Five Companies by Category
- Degree of Consolidation/Fragmentation by Category
- Definitions
- Appendix
List of Tables
- Leading Value Categories
- Fastest-Growing Segments (Value), 2020
- Cross-Category Comparison By Value (2015 2025)
- Cross-Category Comparison By Volume (2015 2025)
- Per Capita Consumption (By Category), Vietnam Compared to Asia-Pacific and Global Levels (in Units), 2020
- Eye Make-Up Value Analysis by Segment, 2015-2025
- Eye Make-Up Volume Analysis by Segment, 2015-2025
- Face Make-Up Value Analysis by Segment, 2015-2025
- Face Make-Up Volume Analysis by Segment, 2015-2025
- Lip Make-Up Value Analysis by Segment, 2015-2025
- Lip Make-Up Volume Analysis by Segment, 2015-2025
- Change in Distribution Share, 2015-2020
- Top Five Companies Share by Brand (in Value Terms) in the Make-up Sector, 2020
- Brand Shares of Top Five Companies (in Value Terms) by Category, 2020
- Category Data, by Segment
- Per Capita Consumption (in Units), 2015-2025
- Per Capita Expenditure (US$), 2015-2025
- Make-up Sales Distribution in Vietnam By Category (VND Million), 2020
- Brand Share (in Value Terms) in the Make-up Sector, 2020
- Brand Share (in Value Terms) in the Make-up Sector, by Category, 2020
- Exchange Rates, 2015-2025
List of Figures
- Value and Volume Share of Vietnam in the Global and Asia-Pacific Make-Up Sector, 2020-2025
- Vietnam Compared to the Other Top Countries in Terms of Market Share, Growth, and Competitive Landscape
- PCC Comparison-Vietnam, Asia Pacific, and Global, 2015-2025
- PCE Comparison-Vietnam, Asia Pacific, and Global, 2015-2025
- Market Size and Growth Analysis by Value and Volume, Make-Up Sector, 2015-2025
- Cross-Category Comparison Value Growth Analysis and Category Winners and Losers
- Cross-Category Comparison Volume Growth Analysis and Category Winners and Losers
- Market Size and Growth Analysis by Value and Volume, Eye Make-Up Category, 2015-2025
- Market Size and Growth Analysis by Value and Volume, Face Make-Up Category, 2015-2025
- Market Size and Growth Analysis by Value and Volume, Lip Make-Up Category, 2015-2025
- Market Size and Growth Analysis by Value and Volume, Nail Make-Up Category, 2015-2025
- Share of Key Distribution Channels (in Value Terms) Make-Up, 2020
- Key Distribution Channel Share by Category (in Value Terms), 2020
- Leading Companies (in Value Terms) in the Make-Up Sector, 2020
- Leading Companies in Mass Price Segmentation (in Value Terms) in the Make-Up Sector, 2020*
- Leading Companies in Premium Price Segmentation (in Value Terms) in the Make-Up Sector, 2020*
- Category-Wise Consolidation/Fragmentation (in Value Terms) Make-Up , 2020
- List of 109 Countries Analyzed to Identify the High Potential Countries in Different Regions
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- LG Corp
- L'Oreal S.A.
- Shiseido Company Limited
- Revlon Inc.
- The Estee Lauder Companies Inc.
- Oriflame Cosmetics S.A.
- LVMH Moet Hennessy - Louis Vuitton
- Etude Corp
- Nippon Menard Cosmetic Co. Ltd.
