Factors Driving Energy Drink Market of United States
Besides, the massive consumption of energy drinks and the huge coffee experience in the United States has promoted the idea of energy shots into the mainstream, a major factor driving the sales of energy drinks in the country. The expanding health consciousness among individuals, along with sedentary lifestyles and busy schedules of working professionals, is shifting consumer preferences towards functional beverages. This, in turn, is continuing to fuel the growth of the United States energy drink industry
Additionally, the consumption of energy drinks has turned into a status symbol, especially for the youth residing in urban areas. This has happened in an increased dependence on energy drinks. Specific clean-label claims, like non-organic, natural and organic, among others, are influencing consumers, primarily teenagers and young adults (major target consumers), who indulge in sports activities
United States Energy Drink Market was US$ 19.63 Billion in 2020
Based on type, the United States Energy Drink Industry is segmented into Alcoholic and Non-Alcoholic Beverages. Non-Alcoholic beverages comprise sports drinks, bottled water, carbonated drinks, fruit and vegetable juices, and ready-to-drink tea and coffee. At present, a significant rise in the number of individuals participating in sports and other physical activities is catalyzing the demand for energy drinks in the United States as they help increase energy levels and enhance mental alertness and physical performance
United States Energy Drink Market size will grow with a CAGR of 5.34% during (2020-2027)
Energy drink remains the most popular supplement besides multivitamins in the American adolescent young and adult population. Most of all, American male and female adolescents use these supplements regularly to maintain a healthy lifestyle. The primary reason for their use is a desire to reduce or control body fat, along with growing rates of lifestyle-related diseases, which inspired health-oriented consumers to opt for healthy and sugar-free drinks. As per Statista, in 2018, 33.85 percent of respondents aged 18 to 29 years stated they drink energy drinks regularly
Based on Distribution Channels
In the United States, distribution channels such as Convenience Stores, Foodservice, Mass Merchandisers, Supermarket and others are provided energy drinks in multiple flavors and primary packaging, including plastic, glass, and metals. PET bottles and cans provide consumers with a wide range to choose their suitable drinks based on packaging and flavor
Furthermore, the availability of energy drinks on e-commerce platforms has resulted in the convenience of buying goods without any physical constraints. E-commerce offers convenience and comfort and provides information regarding products, prices, benefits, and comprehensive value evaluation before committing a purchase
COVID-19 Impact on United States Energy Drink Market Size
The exclusive sales of energy drinks declined considerably during the COVID-19 pandemic due to limited consumer demand as outdoor activities were refrained and a reduction in inventory by the major companies, including Monster Beverage. Additionally, the production of numerous products launches, thereby hindering the market growth over the medium term
Energy Drinks Industry of USA is highly consolidated with Key Players
Companies like Red Bull, Monster Beverage Corporation, PepsiCo, National Beverage Corp, Suntory Holdings Limited and Constellation Brands working in the market are concentrating on personalization and convenience. They also provide healthy, zero-calorie, and low-sugar functional energy drinks to scale their energy drink production in the United States
This report United States Energy Drink Market, by Type (Alcoholic and Non-Alcoholic), Product (non-organic, natural and organic), Packaging (plastic, glass, metals and others), End-Users (Kids, Adults, Teenagers), Gender (Women, Man), Distribution Channel (Convenience Stores, Foodservice, Mass Merchandisers, Supermarket and others), Company Analysis (Red Bull, Monster Beverage Corporation, PepsiCo, National Beverage Corp, Suntory Holdings Limited and Constellation Brands)” provides complete details on United States Energy Drink Industry
Type - United States Energy Drink Market has covered from 2 viewpoints:
1. Alcoholic
2. Non-Alcoholic
Product - United States Energy Drink Market has covered from 3 viewpoints:
1. Non Organic
2. Organic
3. Natural
Packaging - United States Energy Drink Market has covered from 4 viewpoints:
1. Plastic
2. Glass
3. Metal
4. Other
End User - United States Energy Drink Market has covered from 3 viewpoints:
1. Kids
2. Adults
3. Teenagers
Gender - United States Energy Drink Market has covered from 2 viewpoints:
1. Women
2. Man
Distribution Channel - United States Energy Drink Market has covered from 5 viewpoints:
1. Convenience Stores
2. Foodservice
3. Mass Merchandisers
4. Supermarket
5. Other
All key players have been covered from 3 viewpoints
- Overview
- Recent Developments
- Financial Insights
Company Analysis
1. Red Bull
2. Monster Beverage Corporation
3. PepsiCo
4. National Beverage Corp
5. Suntory Holdings Limited
6. Constellation Brands
Table of Contents
Companies Mentioned
- Red Bull
- Monster Beverage Corporation
- PepsiCo
- National Beverage Corp
- Suntory Holdings Limited
- Constellation Brands
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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