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Global Digital OOH Market 2021-2025

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    Report

  • 120 Pages
  • September 2021
  • Region: Global
  • TechNavio
  • ID: 5459497
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The publisher has been monitoring the digital OOH market and it is poised to grow by $ 5.08 bn during 2021-2025, progressing at a CAGR of 5.00% during the forecast period. Their report on the digital OOH market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the decline in competition from print advertising and the benefits of OOH advertisements over traditional advertisements. In addition, the decline in competition from print advertising is anticipated to boost the growth of the market as well.

The digital OOH market analysis includes the type and application segments and geographic landscape.

The publisher's digital OOH market is segmented as below:

By Type

  • In-store advertising
  • Outdoor advertising

By Application

  • Retail
  • Recreation
  • Banking
  • Transportation
  • Others

By Geographical Landscape

  • APAC
  • North America
  • Europe
  • MEA
  • South America
This study identifies interactive OOH advertising as one of the prime reasons driving the digital OOH market growth during the next few years.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters.

Their report on the digital OOH market covers the following areas:

  • Digital OOH market sizing
  • Digital OOH market forecast
  • Digital OOH market industry analysis
The publisher's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital OOH market vendors that include APG SGA Allgemeine Plakatgesellschaft AG, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, oOh!media Ltd., OUTFRONT Media Inc., Plan B Media Public Co. Ltd., Stroer SE and Co. KGaA, and VGI Public Co. Ltd. Also, the digital OOH market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary.

Table of Contents

Executive Summary
  • Market overview
Market Landscape
  • Market ecosystem
  • Value chain analysis
Market Sizing
  • Market definition
  • Market segment analysis
  • Market size 2020
  • Market outlook: Forecast for 2020 - 2025
Five Forces Analysis
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition
Market Segmentation by Application
  • Market segments
  • Comparison by Application
  • Retail - Market size and forecast 2020-2025
  • Recreation - Market size and forecast 2020-2025
  • Banking - Market size and forecast 2020-2025
  • Transportation - Market size and forecast 2020-2025
  • Others - Market size and forecast 2020-2025
  • Market opportunity by Application
Market Segmentation by Type
  • Market segments
  • Comparison by Type
  • In-store advertising - Market size and forecast 2020-2025
  • Outdoor advertising - Market size and forecast 2020-2025
  • Market opportunity by Type
Market Segmentation by Category
  • Market segments
  • Comparison by Category
  • Billboards - Market size and forecast 2020-2025
  • Shelter - Market size and forecast 2020-2025
  • Transit - Market size and forecast 2020-2025
  • Street furniture - Market size and forecast 2020-2025
  • Market opportunity by Category
Customer landscape

Geographic Landscape
  • Geographic segmentation
  • Geographic comparison
  • APAC - Market size and forecast 2020-2025
  • North America - Market size and forecast 2020-2025
  • Europe - Market size and forecast 2020-2025
  • MEA - Market size and forecast 2020-2025
  • South America - Market size and forecast 2020-2025
  • Key leading countries
  • Market opportunity By Geographical Landscape
  • Market drivers
  • Market challenges
  • Market trends
Vendor Landscape
  • Landscape disruption
Vendor Analysis
  • Vendors covered
  • Market positioning of vendors
  • APG SGA Allgemeine Plakatgesellschaft AG
  • Clear Channel Outdoor Holdings Inc.
  • Focus Media Information Technology Co. Ltd.
  • Global Radio Services Ltd.
  • JCDecaux SA
  • oOh!media Ltd.
  • OUTFRONT Media Inc.
  • Plan B Media Public Co. Ltd.
  • Stroer SE and Co. KGaA
  • VGI Public Co. Ltd.
Appendix
  • Scope of the report
  • Currency conversion rates for US$
  • Research methodology
  • List of abbreviations

List of Exhibits
1: Key Finding 1
2: Key Finding 2
3: Key Finding 3
4: Key Finding 5
5: Key Finding 6
6: Key Finding 7
7: Key Finding 8
8: Key Finding 9
9: Key Finding 10
10: Parent market
11: Market characteristics
12: Offerings of vendors included in the market definition
13: Market segments
14: Global - Market size and forecast 2020 - 2025 ($ billion)
15: Global market: Year-over-year growth 2020 - 2025 (%)
16: Five forces analysis 2020 & 2025
17: Bargaining power of buyers
18: Bargaining power of suppliers
19: Threat of new entrants
20: Threat of substitutes
21: Threat of rivalry
22: Market condition - Five forces 2020
23: Application - Market share 2020-2025 (%)
24: Comparison by Application
25: Retail - Market size and forecast 2020-2025 ($ billion)
26: Retail - Year-over-year growth 2020-2025 (%)
27: Recreation - Market size and forecast 2020-2025 ($ billion)
28: Recreation - Year-over-year growth 2020-2025 (%)
29: Banking - Market size and forecast 2020-2025 ($ billion)
30: Banking - Year-over-year growth 2020-2025 (%)
31: Transportation - Market size and forecast 2020-2025 ($ billion)
32: Transportation - Year-over-year growth 2020-2025 (%)
33: Others - Market size and forecast 2020-2025 ($ billion)
34: Others - Year-over-year growth 2020-2025 (%)
35: Market opportunity by Application
36: Type - Market share 2020-2025 (%)
37: Comparison by Type
38: In-store advertising - Market size and forecast 2020-2025 ($ billion)
39: In-store advertising - Year-over-year growth 2020-2025 (%)
40: Outdoor advertising - Market size and forecast 2020-2025 ($ billion)
41: Outdoor advertising - Year-over-year growth 2020-2025 (%)
42: Market opportunity by Type
43: Category - Market share 2020-2025 (%)
44: Comparison by Category
45: Billboards - Market size and forecast 2020-2025 ($ billion)
46: Billboards - Year-over-year growth 2020-2025 (%)
47: Shelter - Market size and forecast 2020-2025 ($ billion)
48: Shelter - Year-over-year growth 2020-2025 (%)
49: Transit - Market size and forecast 2020-2025 ($ billion)
50: Transit - Year-over-year growth 2020-2025 (%)
51: Street furniture - Market size and forecast 2020-2025 ($ billion)
52: Street furniture - Year-over-year growth 2020-2025 (%)
53: Market opportunity by Category
54: Customer landscape
55: Market share By Geographical Landscape 2020-2025 (%)
56: Geographic comparison
57: APAC - Market size and forecast 2020-2025 ($ billion)
58: APAC - Year-over-year growth 2020-2025 (%)
59: North America - Market size and forecast 2020-2025 ($ billion)
60: North America - Year-over-year growth 2020-2025 (%)
61: Europe - Market size and forecast 2020-2025 ($ billion)
62: Europe - Year-over-year growth 2020-2025 (%)
63: MEA - Market size and forecast 2020-2025 ($ billion)
64: MEA - Year-over-year growth 2020-2025 (%)
65: South America - Market size and forecast 2020-2025 ($ billion)
66: South America - Year-over-year growth 2020-2025 (%)
67: Key leading countries
68: Market opportunity By Geographical Landscape ($ billion)
69: Impact of drivers and challenges
70: Vendor landscape
71: Landscape disruption
72: Industry risks
73: Vendors covered
74: Market positioning of vendors
75: APG SGA Allgemeine Plakatgesellschaft AG - Overview
76: APG SGA Allgemeine Plakatgesellschaft AG - Product and service
77: APG SGA Allgemeine Plakatgesellschaft AG - Key offerings
78: APG SGA Allgemeine Plakatgesellschaft AG - Key customers
79: APG SGA Allgemeine Plakatgesellschaft AG - Segment focus
80: Clear Channel Outdoor Holdings Inc. - Overview
81: Clear Channel Outdoor Holdings Inc. - Business segments
82: Clear Channel Outdoor Holdings Inc. - Key offerings
83: Clear Channel Outdoor Holdings Inc. - Key customers
84: Clear Channel Outdoor Holdings Inc. - Segment focus
85: Focus Media Information Technology Co. Ltd. - Overview
86: Focus Media Information Technology Co. Ltd. - Product and service
87: Focus Media Information Technology Co. Ltd. - Key offerings
88: Focus Media Information Technology Co. Ltd. - Key customers
89: Focus Media Information Technology Co. Ltd. - Segment focus
90: Global Radio Services Ltd. - Overview
91: Global Radio Services Ltd. - Product and service
92: Global Radio Services Ltd. - Key offerings
93: Global Radio Services Ltd. - Key customers
94: Global Radio Services Ltd. - Segment focus
95: JCDecaux SA - Overview
96: JCDecaux SA - Business segments
97: JCDecaux SA - Key offerings
98: JCDecaux SA - Key customers
99: JCDecaux SA - Segment focus
100: oOh!media Ltd. - Overview
101: oOh!media Ltd. - Product and service
102: oOh!media Ltd. - Key offerings
103: oOh!media Ltd. - Key customers
104: oOh!media Ltd. - Segment focus
105: OUTFRONT Media Inc. - Overview
106: OUTFRONT Media Inc. - Business segments
107: OUTFRONT Media Inc. - Key offerings
108: OUTFRONT Media Inc. - Key customers
109: OUTFRONT Media Inc. - Segment focus
110: Plan B Media Public Co. Ltd. - Overview
111: Plan B Media Public Co. Ltd. - Product and service
112: Plan B Media Public Co. Ltd. - Key offerings
113: Plan B Media Public Co. Ltd. - Key customers
114: Plan B Media Public Co. Ltd. - Segment focus
115: Stroer SE and Co. KGaA - Overview
116: Stroer SE and Co. KGaA - Business segments
117: Stroer SE and Co. KGaA - Key offerings
118: Stroer SE and Co. KGaA - Key customers
119: Stroer SE and Co. KGaA - Segment focus
120: VGI Public Co. Ltd. - Overview
121: VGI Public Co. Ltd. - Business segments
122: VGI Public Co. Ltd. - Key offerings
123: VGI Public Co. Ltd. - Key customers
124: VGI Public Co. Ltd. - Segment focus
125: Currency conversion rates for US$
126: Research Methodology
127: Validation techniques employed for market sizing
128: Information sources
129: List of abbreviations

Companies Mentioned

A selection of companies mentioned in this report includes:

  • APG SGA Allgemeine Plakatgesellschaft AG
  • Clear Channel Outdoor Holdings Inc.
  • Focus Media Information Technology Co. Ltd.
  • Global Radio Services Ltd.
  • JCDecaux SA
  • oOh!media Ltd.
  • OUTFRONT Media Inc.
  • Plan B Media Public Co. Ltd.
  • Stroer SE and Co. KGaA
  • VGI Public Co. Ltd.