Global Digital OOH Market 2021-2025

The publisher has been monitoring the digital OOH market and it is poised to grow by $ 5.08 bn during 2021-2025, progressing at a CAGR of 5.00% during the forecast period. Their report on the digital OOH market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current global market scenario, latest trends and drivers, and the overall market environment. The market is driven by the decline in competition from print advertising and the benefits of OOH advertisements over traditional advertisements. In addition, the decline in competition from print advertising is anticipated to boost the growth of the market as well.

The digital OOH market analysis includes the type and application segments and geographic landscape.

The publisher's digital OOH market is segmented as below:

By Type

In-store advertising
Outdoor advertising

By Application

Retail
Recreation
Banking
Transportation
Others

By Geographical Landscape

APAC
North America
Europe
MEA
South America

This study identifies interactive OOH advertising as one of the prime reasons driving the digital OOH market growth during the next few years.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters.

Their report on the digital OOH market covers the following areas:

Digital OOH market sizing
Digital OOH market forecast
Digital OOH market industry analysis

The publisher's robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital OOH market vendors that include APG SGA Allgemeine Plakatgesellschaft AG, Clear Channel Outdoor Holdings Inc., Focus Media Information Technology Co. Ltd., Global Radio Services Ltd., JCDecaux SA, oOh!media Ltd., OUTFRONT Media Inc., Plan B Media Public Co. Ltd., Stroer SE and Co. KGaA, and VGI Public Co. Ltd. Also, the digital OOH market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary.

Executive Summary

Market overview

Market Landscape

Market ecosystem
Value chain analysis

Market Sizing

Market definition
Market segment analysis
Market size 2020
Market outlook: Forecast for 2020 - 2025

Five Forces Analysis

Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
Market condition

Market Segmentation by Application

Market segments
Comparison by Application
Retail - Market size and forecast 2020-2025
Recreation - Market size and forecast 2020-2025
Banking - Market size and forecast 2020-2025
Transportation - Market size and forecast 2020-2025
Others - Market size and forecast 2020-2025
Market opportunity by Application

Market Segmentation by Type

Market segments
Comparison by Type
In-store advertising - Market size and forecast 2020-2025
Outdoor advertising - Market size and forecast 2020-2025
Market opportunity by Type

Market Segmentation by Category

Market segments
Comparison by Category
Billboards - Market size and forecast 2020-2025
Shelter - Market size and forecast 2020-2025
Transit - Market size and forecast 2020-2025
Street furniture - Market size and forecast 2020-2025
Market opportunity by Category

Customer landscape

Geographic Landscape

Geographic segmentation
Geographic comparison
APAC - Market size and forecast 2020-2025
North America - Market size and forecast 2020-2025
Europe - Market size and forecast 2020-2025
MEA - Market size and forecast 2020-2025
South America - Market size and forecast 2020-2025
Key leading countries
Market opportunity By Geographical Landscape
Market drivers
Market challenges
Market trends

Vendor Landscape

Landscape disruption

Vendor Analysis

Vendors covered
Market positioning of vendors
APG SGA Allgemeine Plakatgesellschaft AG
Clear Channel Outdoor Holdings Inc.
Focus Media Information Technology Co. Ltd.
Global Radio Services Ltd.
JCDecaux SA
oOh!media Ltd.
OUTFRONT Media Inc.
Plan B Media Public Co. Ltd.
Stroer SE and Co. KGaA
VGI Public Co. Ltd.

Appendix

Scope of the report
Currency conversion rates for US$
Research methodology
List of abbreviations

List of Exhibits
1: Key Finding 1
2: Key Finding 2
3: Key Finding 3
4: Key Finding 5
5: Key Finding 6
6: Key Finding 7
7: Key Finding 8
8: Key Finding 9
9: Key Finding 10
10: Parent market
11: Market characteristics
12: Offerings of vendors included in the market definition
13: Market segments
14: Global - Market size and forecast 2020 - 2025 ($ billion)
15: Global market: Year-over-year growth 2020 - 2025 (%)
16: Five forces analysis 2020 & 2025
17: Bargaining power of buyers
18: Bargaining power of suppliers
19: Threat of new entrants
20: Threat of substitutes
21: Threat of rivalry
22: Market condition - Five forces 2020
23: Application - Market share 2020-2025 (%)
24: Comparison by Application
25: Retail - Market size and forecast 2020-2025 ($ billion)
26: Retail - Year-over-year growth 2020-2025 (%)
27: Recreation - Market size and forecast 2020-2025 ($ billion)
28: Recreation - Year-over-year growth 2020-2025 (%)
29: Banking - Market size and forecast 2020-2025 ($ billion)
30: Banking - Year-over-year growth 2020-2025 (%)
31: Transportation - Market size and forecast 2020-2025 ($ billion)
32: Transportation - Year-over-year growth 2020-2025 (%)
33: Others - Market size and forecast 2020-2025 ($ billion)
34: Others - Year-over-year growth 2020-2025 (%)
35: Market opportunity by Application
36: Type - Market share 2020-2025 (%)
37: Comparison by Type
38: In-store advertising - Market size and forecast 2020-2025 ($ billion)
39: In-store advertising - Year-over-year growth 2020-2025 (%)
40: Outdoor advertising - Market size and forecast 2020-2025 ($ billion)
41: Outdoor advertising - Year-over-year growth 2020-2025 (%)
42: Market opportunity by Type
43: Category - Market share 2020-2025 (%)
44: Comparison by Category
45: Billboards - Market size and forecast 2020-2025 ($ billion)
46: Billboards - Year-over-year growth 2020-2025 (%)
47: Shelter - Market size and forecast 2020-2025 ($ billion)
48: Shelter - Year-over-year growth 2020-2025 (%)
49: Transit - Market size and forecast 2020-2025 ($ billion)
50: Transit - Year-over-year growth 2020-2025 (%)
51: Street furniture - Market size and forecast 2020-2025 ($ billion)
52: Street furniture - Year-over-year growth 2020-2025 (%)
53: Market opportunity by Category
54: Customer landscape
55: Market share By Geographical Landscape 2020-2025 (%)
56: Geographic comparison
57: APAC - Market size and forecast 2020-2025 ($ billion)
58: APAC - Year-over-year growth 2020-2025 (%)
59: North America - Market size and forecast 2020-2025 ($ billion)
60: North America - Year-over-year growth 2020-2025 (%)
61: Europe - Market size and forecast 2020-2025 ($ billion)
62: Europe - Year-over-year growth 2020-2025 (%)
63: MEA - Market size and forecast 2020-2025 ($ billion)
64: MEA - Year-over-year growth 2020-2025 (%)
65: South America - Market size and forecast 2020-2025 ($ billion)
66: South America - Year-over-year growth 2020-2025 (%)
67: Key leading countries
68: Market opportunity By Geographical Landscape ($ billion)
69: Impact of drivers and challenges
70: Vendor landscape
71: Landscape disruption
72: Industry risks
73: Vendors covered
74: Market positioning of vendors
75: APG SGA Allgemeine Plakatgesellschaft AG - Overview
76: APG SGA Allgemeine Plakatgesellschaft AG - Product and service
77: APG SGA Allgemeine Plakatgesellschaft AG - Key offerings
78: APG SGA Allgemeine Plakatgesellschaft AG - Key customers
79: APG SGA Allgemeine Plakatgesellschaft AG - Segment focus
80: Clear Channel Outdoor Holdings Inc. - Overview
81: Clear Channel Outdoor Holdings Inc. - Business segments
82: Clear Channel Outdoor Holdings Inc. - Key offerings
83: Clear Channel Outdoor Holdings Inc. - Key customers
84: Clear Channel Outdoor Holdings Inc. - Segment focus
85: Focus Media Information Technology Co. Ltd. - Overview
86: Focus Media Information Technology Co. Ltd. - Product and service
87: Focus Media Information Technology Co. Ltd. - Key offerings
88: Focus Media Information Technology Co. Ltd. - Key customers
89: Focus Media Information Technology Co. Ltd. - Segment focus
90: Global Radio Services Ltd. - Overview
91: Global Radio Services Ltd. - Product and service
92: Global Radio Services Ltd. - Key offerings
93: Global Radio Services Ltd. - Key customers
94: Global Radio Services Ltd. - Segment focus
95: JCDecaux SA - Overview
96: JCDecaux SA - Business segments
97: JCDecaux SA - Key offerings
98: JCDecaux SA - Key customers
99: JCDecaux SA - Segment focus
100: oOh!media Ltd. - Overview
101: oOh!media Ltd. - Product and service
102: oOh!media Ltd. - Key offerings
103: oOh!media Ltd. - Key customers
104: oOh!media Ltd. - Segment focus
105: OUTFRONT Media Inc. - Overview
106: OUTFRONT Media Inc. - Business segments
107: OUTFRONT Media Inc. - Key offerings
108: OUTFRONT Media Inc. - Key customers
109: OUTFRONT Media Inc. - Segment focus
110: Plan B Media Public Co. Ltd. - Overview
111: Plan B Media Public Co. Ltd. - Product and service
112: Plan B Media Public Co. Ltd. - Key offerings
113: Plan B Media Public Co. Ltd. - Key customers
114: Plan B Media Public Co. Ltd. - Segment focus
115: Stroer SE and Co. KGaA - Overview
116: Stroer SE and Co. KGaA - Business segments
117: Stroer SE and Co. KGaA - Key offerings
118: Stroer SE and Co. KGaA - Key customers
119: Stroer SE and Co. KGaA - Segment focus
120: VGI Public Co. Ltd. - Overview
121: VGI Public Co. Ltd. - Business segments
122: VGI Public Co. Ltd. - Key offerings
123: VGI Public Co. Ltd. - Key customers
124: VGI Public Co. Ltd. - Segment focus
125: Currency conversion rates for US$
126: Research Methodology
127: Validation techniques employed for market sizing
128: Information sources
129: List of abbreviations