Malaysia Bakery and Cereals Market Assessment and Forecasts to 2025 - Analyzing Product Categories and Segments, Distribution Channel, Competitive Landscape, Packaging and Consumer Segmentation

The analyst's Country Profile report on the bakery & cereals sector in Malaysia provides insights on high growth markets to target, trends in the usage of packaging materials, types and closures category level distribution data and companies market shares.

The Malaysian bakery & cereals sector was led by bread & rolls category in value and volume terms. However, energy bars category is forecast to register fastest value growth and breakfast cereals is forecast to register fastest volume growth, during 2020-2025. Hypermarkets & supermarkets is the leading channel for distribution of bakery & cereals products in the country. Flexible packaging was the most commonly used pack material in Malaysia. QAF Limited, Cereal Partners Worldwide S.A., and Mondelez International, Inc., are the top three companies in the Malaysian bakery & cereals sector.

What else is contained?

• Sector data: Overall sector value and volume data with growth analysis for 2015-2025
• Category coverage: Value and growth analysis for baking ingredients, baking mixes, bread & rolls, cakes, pastries & sweet pies, cereal bars, cookies (sweet biscuits), dough products, energy bars, morning goods and savory biscuits with inputs on individual segment share within each category and the change in their market share forecast for 2020-2025
• Leading players: Market share of companies (in value terms) and private labels (in value terms) in 2020
• Distribution data: Percentage of sales within each category through distribution channels such as "dollar stores", variety store & general merchandise retailers, cash & carries & warehouse clubs, convenience stores, department stores, drugstores & pharmacies, E-retailers, Food & drinks specialists, hypermarkets & supermarkets, vending machines.
• Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. pack material data for glass, flexible packaging, rigid plastics, paper & board and rigid metal; pack type for: jar, bag/sachet, tub, speciality container, stand up pouch, carton - folding, can, tray, film, foil, wrapper, box, blister pack, tube, sleeve, clamshell, bottle, other pack type, closure type for: flip/snap top, screw top, prize off, plastic tie, film, lever closure, cap, foil and other closure types, primary outer types for: carton - folding, bag, sleeve and shrink wrap.

Scope

• The per capita consumption of bakery & cereals in Malaysia was higher than the regional level in 2020
• The per capita consumption of bread & rolls​ was higher in Malaysia than other bakery & cereal categories in 2020
• Private labels are growing at a higher CAGR than brands in the Malaysian bakery & cereals
• The health & wellness market is led by the bread & rolls category in the Malaysian bakery & cereals sector
• Flexible packaging accounted for a share of 83.6% in the Malaysian bakery & cereals sector, in 2020

Reasons to Buy

• Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
• Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
• Gain an understanding of the total competitive landscape based on detailed company share analysis to plan effective market positioning
• Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
• The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector
• Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rural-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labour market and demographic trends.