Ethical Consumption - Consumer Behavior Case Study

This report is part of the the publisher Case Study report series, which analyzes trends explored on the publisher's TrendSights map. The consumer insight offered throughout the report is drawn from the publisher's global consumer survey, a quarterly survey designed to capture consumer sentiment as it evolves throughout the year.

The COVID-19 pandemic has moved people towards a more sustainable and ethical lifestyle, due to the environmental and social issues that are impacting the world. In order to understand how consumers’ actions reflect on the planet, consumers want companies to be more transparent and share information about their practices and products.

Scope

• Highlights consumers’ desire to make better purchasing choices and the companies that enable this option.
• Consumers understand that ethics represents the first step in leading a sustainable life.
• Companies need to acknowledge that a change in behavior will influence purchasing patterns.

Reasons to Buy

• Gain a broader appreciation of the fast-moving consumer goods industry.
• Understand the relevant consumer trends and attitudes that can drive and support innovation and brand strategy.
• Access valuable strategic take-outs to help direct decision-making and inform new product development.