COVID-19 Impact on China Energy Drink Growth Trends
In 2020, the impact of COVID-19 in China's energy drink market was positive. In the COVID-19 pandemic, the fitness clubs and other sporting arenas were shut down in China. Nonetheless, the customers are sticking to workouts and employing various exercise regimes in the convenience of their homes, showing a continued need for energy drinks. At the same time, long and variable working hours have further driven Chinese consumers towards energy drinks. The Chinese energy drink significant companies in the market are Red Bull, Monster Beverage Corporation, Taisho Pharmaceutical Holding Company, Dali food group co ltd, Rockstar Inc, Taisho Pharmaceutical Holding co. lmt., Pepsico, Coca cola.
China Energy Drinks Market Size was US$ 7.6 Billion in 2021
Nevertheless, the driving factors for the growth of the China energy drinks industry are robust urbanization and industrialization, growing buyers' purchasing power, and increasing people's living standards. Further, initiatives are taken by the market prospects to improvise the distribution infrastructure, the burgeoning rage of energy drinks amongst youngsters, beverage products, and rising consumer spending on food which are significant in promulgating the demand for energy drinks in China.
Energy Drink and Energy Shots industry is Expected to Grow in Future
In terms of type, China's energy drinks market is segmented into Energy drinks, Energy shots, and Energy mixers. China is projected to experience significant growth in both the energy drink and energy shots industry. Energy drinks are non-alcoholic beverages containing energy impulses. Energy drinks are widely drunk by adolescents due to their claims of endurance, enhancing performance, and alertness.
The general progress in the quality of life in China in recent years has inspired many individuals to engage in sports activities. Athletes also tend to prefer nutritious and energizing drinks over water. Red Bull has held a strong brand presence in the energy drink market in China. The increased consumption of energy drinks and the giant coffee culture in China has propelled the notion of energy shots into the mainstream, which is a significant factor compelling the sales of energy drinks in the country.
China Energy Drink Industry will Grow with a CAGR of 8.8% during 2021-2027
Based on distribution channel, China energy drink market is categorized into Hypermarket, Supermarket, mass merchandisers, Convenience stores, Foodservice outlets, Online, and Others. Foodservice outlets fuel the energy drink market over the forecast period. Moreover, canned and bottled energy drinks are sold everywhere in China, from supermarkets & hypermarkets to convenience stores, food service outlets, and online. Online purchasing of energy drinks along with other grocery items has gained maximum traction in last few years. This COVID-19 pandemic has further accelerated this online purchasing trend.
This latest report “China energy drink market By Type (Energy drink, Energy shots, Energy mixers), Distribution channel (Hypermarket, Supermarket, mass merchandisers, Convenience stores, Food service outlets, Online, Others), Packaging type (PET, Glass bottles, Cans, Cartons, Others), Company Analysis (Red Bull, Monster Beverage Corporation, Taisho Pharmaceutical Holding Company, Dali food group co ltd, Rockstar Inc, Taisho Pharmaceutical Holding co. lmt., Pepsico, Coca cola)” provides a complete detail of China Energy Drink Industry.
Type - Breakup from 3 viewpoints
1. Energy drink
2. Energy shots
3. Energy mixers
Distribution Channel - Breakup from 5 viewpoints
1. Hypermarket, Supermarket, mass merchandisers
2. Convenience stores
3. Food service outlets
4. Online
5. Others
Packaging Type - Breakup from 5 viewpoints
1. PET
2. Glass bottles
3. Cans
4. Cartons
5. Others
Company Insights:
- Overviews
- Recent Developments
- Revenues
Company Analysis:
1. Red Bull
2. Monster Beverage Corporation
3. Taisho Pharmaceutical Holding Company
4. Dali food group co ltd
5. Rockstar Inc
6. Taisho Pharmaceutical Holding co. lmt.
7. Pepsico
8. Coca cola
Table of Contents
Companies Mentioned
- Red Bull
- Monster Beverage Corporation
- Taisho Pharmaceutical Holding Company
- Dali food group co ltd
- Rockstar Inc
- Taisho Pharmaceutical Holding co. lmt.
- Pepsico
- Coca cola
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 115 |
| Published | January 2022 |
| Forecast Period | 2021 - 2027 |
| Estimated Market Value ( USD | $ 7.6 Billion |
| Forecasted Market Value ( USD | $ 12.6 Billion |
| Compound Annual Growth Rate | 8.8% |
| Regions Covered | China |
| No. of Companies Mentioned | 8 |
