United States sports nutrition market is projected to grow at a CAGR of 6.47% during the forecast period (2020-2025).
- Major consumers of this market are athletes and body builders; however, the consumption of these products has increased among recreational and lifestyle users due to increased health awareness and rising disposable income of consumers.
- Despite the constant growth rate in the US sports nutrition market, this growth cannot be sustained by the traditional users alone. Weekend warriors, casual athletes and dieters are joining the general health and wellness movement.
- Moreover, increasing number of health & fitness centers has been positively influencing the growth of the market as these centers are involved in endorsement of sports and fitness nutrition products among their respective consumers.
Key Market Trends
Increasing Number of Health and Fitness Centers
Coming hand in hand with the rise of sports nutrition is the increasing emphasis on staying healthy and in shape, rise in sports participation, alongside health clubs and gyms, which are key trends contributing to the growth of the US sports nutrition industry.In the recent years, health clubs and fitness centers have witnessed consistent growth due to increase in health concerns and change in lifestyles. Rise in health awareness and the need for adequate nutritional content in food have fostered the demand for sports nutrition products. A surge in the middle-aged and geriatric population engaged in sports activities has further fueled the sports nutrition market growth. Moreover, sports supplements witness increase in popularity and demand due to the increasing number of health centers and fitness clubs worldwide, as these function as primary distribution channels for these products.
Growing Demand for Supplements
Protein-carbohydrate supplements may have a role as part of a post-exercise recovery plan. In addition, hard training puts extra wear and tear on the bones, joints and associated structures, and numerous supplements are claimed to look after these tissues. Healthy bones need a good supply of calcium and Vitamin D. Also, supplemnts consisting of glucosamine, chondroitin, methylsulphonylmethane (MSM) and other products are promoted for joint health. In addition, there has been proven results through studies that some supplements do offer the prospect of improved performance: these include creatine, caffeine, bicarbonate, and perhaps a very few others. Large companies that produce conventional supplements such as vitamins and minerals, particularly to manufacturing standards used in the preparation of pharmaceutical products,are likely to achieve good quality control sports supplements. This includes precision with ingredient levels and labelling, and avoidance of undeclared ingredients or contaminants.
Some of the major key players in the United States Sports Nutrition Market are Woodbolt Distribution LLC (Nutrabolt), PepsiCo Inc., Abbott Laboratories, The Coca-Cola Company, BA Sports Nutrition, Llc, General Nutrition Centers, Inc., among others.
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Table of Contents
1.2 Study Assumptions
1.3 Scope of the Study
4.2 Market Restraints
4.3 Porter's Five Force Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5.2 By Distribution Channel
5.2.2 Convenience Stores
5.2.3 Specialist Stores
5.2.4 Online Channels
6.2 Most Adopted Strategies
6.3 Market Share Analysis
6.4 Company Profiles
6.4.1 Woodbolt Distribution LLC (Nutrabolt)
6.4.2 PepsiCo Inc.
6.4.4 Glanbia PLC
6.4.5 BA Sports Nutrition, Llc
6.4.6 Now Foods
6.4.7 The Coca Cola Company
6.4.9 General Nutrition Centers, Inc.
6.4.10 MusclePharm Corporation
6.4.11 Clif Bar & Company