The South Asia kids toys market size was valued at $6,661.8 million in 2020, and is projected to reach $10,996.3 million by 2030, registering a CAGR of 5.4% from 2021 to 2030.
Toys play a crucial role in the growth and development of children. They are important for the development of brain as toys aid in acquiring logical and reasoning skills and help in gaining spatial reasoning. Toys and board games help children learn while also developing social and communication skills. The number of kids is expected to increase in the coming years; thereby, positively impacting the market growth. According to the World Bank, around 25.6% of the global population is under the age of 14. Large consumer base and expanding young population in developing countries, such as India, propel the demand for toys especially in the South Asia.
The South Asia kids toys industry is growing steadily, with India outperforming the average market growth rate. Increased disposable income and favorable demographics have resulted in a higher tendency to spend on toys and entertainment products. With the expansion of family entertainment centers, there is high growth of the market in countries such as India and other South Asian nations. Toys are in high demand due to the growing middle class, rise in per capita income, and the proliferation of schools. Regional players are rapidly expanding their offerings beyond their traditional domains.
Uncertainties about current and future economic conditions along with closure of schools and entertainment centers have hampered the regional demand. The COVID-19 outbreak resulted in widespread economic crisis around the world with the toys industry also facing huge challenges. Furthermore, emergence of an alternate entertainment medium, such as smartphones and tablets, and trade disputes further intensify challenges for the engaged stakeholders.
The South Asia kids toys market is segmented on the basis of product, age group, sales channel, and countries. By product, the market is classified into action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others. By age group, it is studied across up to 5 years, 5 to 10 years, and above 10 years. By sales channel, the market is divided into hypermarket/supermarket, specialty stores, departmental stores, online channels, and others. By countries, the market is analyzed across India, Sri Lanka, Pakistan, Bangladesh, and rest of South Asia.
On the basis of product, the South Asia kids toys market is segmented into action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others. The dolls segment leads in terms of market share and is expected to grow with the highest CAGR during the forecast period. On the basis of age group, the South Asia kids toys market is segmented into up to 5 years, 5 to 10 years, and above 10 years. The 5-10 years segment constitutes the major share in the market, and is poised to grow with the highest CAGR during the forecast period.
On the basis of sales channel, the South Asia kids toys market for toys is studied across hypermarket/supermarket, specialty stores, departmental stores, online channels, and others. The specialty stores segment holds the maximum market share in the market; however, online sales channel is poised to grow with the highest CAGR during the forecast period.
Some of the key players profiled in the South Asia kids toys market analysis include the LEGO Group, Hasbro Inc., Mattel Inc., Funskool, Brainsmith, Sri Toys International, Tikiri Toys, Masoom Playmates, Shinsei, Zephyr Toymakers Pvt. Ltd.
Toys play a crucial role in the growth and development of children. They are important for the development of brain as toys aid in acquiring logical and reasoning skills and help in gaining spatial reasoning. Toys and board games help children learn while also developing social and communication skills. The number of kids is expected to increase in the coming years; thereby, positively impacting the market growth. According to the World Bank, around 25.6% of the global population is under the age of 14. Large consumer base and expanding young population in developing countries, such as India, propel the demand for toys especially in the South Asia.
The South Asia kids toys industry is growing steadily, with India outperforming the average market growth rate. Increased disposable income and favorable demographics have resulted in a higher tendency to spend on toys and entertainment products. With the expansion of family entertainment centers, there is high growth of the market in countries such as India and other South Asian nations. Toys are in high demand due to the growing middle class, rise in per capita income, and the proliferation of schools. Regional players are rapidly expanding their offerings beyond their traditional domains.
Uncertainties about current and future economic conditions along with closure of schools and entertainment centers have hampered the regional demand. The COVID-19 outbreak resulted in widespread economic crisis around the world with the toys industry also facing huge challenges. Furthermore, emergence of an alternate entertainment medium, such as smartphones and tablets, and trade disputes further intensify challenges for the engaged stakeholders.
The South Asia kids toys market is segmented on the basis of product, age group, sales channel, and countries. By product, the market is classified into action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others. By age group, it is studied across up to 5 years, 5 to 10 years, and above 10 years. By sales channel, the market is divided into hypermarket/supermarket, specialty stores, departmental stores, online channels, and others. By countries, the market is analyzed across India, Sri Lanka, Pakistan, Bangladesh, and rest of South Asia.
On the basis of product, the South Asia kids toys market is segmented into action figures, building sets, dolls, games and puzzles, sports and outdoor toys, plush, and others. The dolls segment leads in terms of market share and is expected to grow with the highest CAGR during the forecast period. On the basis of age group, the South Asia kids toys market is segmented into up to 5 years, 5 to 10 years, and above 10 years. The 5-10 years segment constitutes the major share in the market, and is poised to grow with the highest CAGR during the forecast period.
On the basis of sales channel, the South Asia kids toys market for toys is studied across hypermarket/supermarket, specialty stores, departmental stores, online channels, and others. The specialty stores segment holds the maximum market share in the market; however, online sales channel is poised to grow with the highest CAGR during the forecast period.
Some of the key players profiled in the South Asia kids toys market analysis include the LEGO Group, Hasbro Inc., Mattel Inc., Funskool, Brainsmith, Sri Toys International, Tikiri Toys, Masoom Playmates, Shinsei, Zephyr Toymakers Pvt. Ltd.
KEY BENEFITS FOR STAKEHOLDERS
- This report provides a quantitative analysis of current trends, estimations, and dynamics of the South Asia kids toys market from 2020 to 2030 to identify the prevailing market opportunities.
- Porter’s five forces analysis highlights the potency of the buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier–buyer network.
- In-depth analysis of the market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the industry. The market player positioning segment facilitates benchmarking while providing a clear understanding of the present position of the key market players.
- The report includes analyses of the regional as well as market, key players, market segments, application areas, and growth strategies.
KEY MARKET SEGMENTS
By Product
- Action Figures
- Building Sets
- Dolls
- Games and Puzzles
- Sports and Outdoor Toys
- Plush
- Others
By Age group
- Up to 5 Years
- 5 to 10 Years
- Above 10 years
By Sales channel
- Hypermarket/Supermarket
- Specialty Stores
- Departmental Stores
- Online Channels
- Others
By Country
- India
- Sri Lanka
- Pakistan
- Bangladesh
- Rest of South Asia
Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: SOUTH ASIA KIDS TOYS MARKET, BY PRODUCT
CHAPTER 5: SOUTH ASIA KIDS TOYS MARKET, BY AGE GROUP
CHAPTER 6: SOUTH ASIA KIDS TOYS MARKET, BY SALES CHANNEL
CHAPTER 7: SOUTH ASIA KIDS TOYS MARKET, BY COUNTRY
CHAPTER 8: COMPETITION LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- LEGO Group
- Hasbro Inc.
- Mattel Inc.
- Funskool
- Brainsmith Sri Toys International
- Tikiri Toys
- Masoom Playmates
- Shinsei
- Zephyr Toymakers Pvt. Ltd
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 175 |
| Published | November 2021 |
| Forecast Period | 2020 - 2030 |
| Estimated Market Value ( USD | $ 6661.8 million |
| Forecasted Market Value ( USD | $ 10996.3 million |
| Compound Annual Growth Rate | 5.1% |
| Regions Covered | Asia Pacific |
| No. of Companies Mentioned | 9 |
