Customer loyalty is defined as the relationship between a customer and a retailer, built over time, because of which an existing customer repeatedly chooses the retailer over its competitors while making a purchase.
- Customer loyalty leads to greater customer retention. Customer loyalty requires more effort than brand loyalty. Loyal customers generate greater value for a business over time. Customer loyalty has now become a very hard thing to get for any retailer as customers these days are have an abundance of options to choose from when shopping in the highly competitive retail market thus technologies such as CRM and CEM can help. As the online channel plays an increasingly important part in consumers’ everyday shopping behavior, retailers are
- focusing more on incorporating loyalty programs on this channel and are looking for ways shopping journeys are carried
- out seamlessly for enhancing customer’s loyalty.
Reasons to Buy
- Gain an understanding of the importance and role of customer loyalty in the apparel industry.
Table of Contents
- Executive summary
- There are four key types of customer loyalty programs run by retailers:
- Thematic briefing
- Industry analysis
- Mergers and acquisitions
- Value chain
- Thematic research methodology
- About the Analyst
- Contact Information
A selection of companies mentioned in this report includes:
- John Lewis
- TK Maxx
- Alibaba Group