In 2025, snacks in Indonesia is set to exhibit robust retail current value growth across the biggest categories, despite several macroeconomic challenges. The first half of the year was characterised by weakened consumer confidence and economic uncertainty, leading to cautious spending behaviour. Additionally, inflationary pressures and rising production costs posed significant challenges, compelling brands to carefully balance affordability with profitability. However, snacks is set to demonstr...
This Snacks in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
This Snacks in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.
Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why Buy this Report?
- Get a detailed picture of the Snacks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
Snacks in IndonesiaExecutive SummarySnacks in 2025: the Big PictureKey Trends in 2025Competitive LandscapeChannel DevelopmentsWhat Next for Snacks?DisclaimerSourcesSummary 1 Research SourcesChocolate Confectionery in IndonesiaNew Launches Contribute to Rebound to Growth for Chocolate ConfectioneryIn 2025, Ceres Starts to Recover Some of the Share Lost in a Difficult Year in 2024Convenience Stores Extends Its Lead of Distribution, But Retail E-Commerce Also Performs Well from a Low BaseProspects and OpportunitiesSteady Growth as Manufacturer and Consumer Focus Moves to Smaller Pack SizesLimited Editions and Strategic Marketing Set to Contribute to GrowthAn Increasing Number of Launches Expected to Have a Focus on HealthSummary 2 Other Chocolate Confectionery by Product Type: 2025Gum in IndonesiaChanging Consumer Habits Drive Continued Value and Volume Decline for Gum in 2025Perfetti Van Melle Maintains Its Dominance, But Lotte Group Leverages Social Media and Health to See Sales and Share GrowthConsumers Still Value Warung for Purchasing Gum, But Convenience Stores and Retail E-Commerce See a Rising TrendProspects and OpportunitiesVolume Decline Set to Continue for Gum, Despite Price Rises Driving Slight Value GrowthPartnerships and Social Media Campaigns Will Be Important to Engage With ConsumersA Need to Align With the Demands of Younger ConsumersSugar Confectionery in IndonesiaGummies and Jellies Drives Growth, as These Are Particularly Popular Among the Younger PopulationLeading Player Yupi Extends Its Share Due to Active Product DevelopmentConvenience Stores Rises Strongly, Although Small Local Grocers Continues to DominateProspects and OpportunitiesGrowth Anticipated Despite Challenges of Fluctuating Sugar Prices and Rising CompetitionCreating An Emotional Connection and Offering Experiences Could Be Ways to Attract ConsumersSafety and Health and Wellness Likely to Be Important to ConsumersSummary 3 Other Sugar Confectionery by Product Type: 2025Sweet Biscuits, Snack Bars and Fruit Snacks in IndonesiaWafers Drives Dynamism Thanks to Launches and Social Media ActivityMayora Extends Its Lead, But Urc Indonesia Sees Dynamism from a Low BaseAlthough Small Local Grocers Maintains Its Dominance, Other Distribution Channels Are Taking ShareProspects and OpportunitiesRobust Growth Anticipated by Catering to All Consumer GroupsThe Need to Successfully Combine Packaging, Partnerships, and Product LaunchesPremium and Health-Related Products Set to Be Increasingly RelevantIce Cream in IndonesiaInnovation and Strategic Pricing Drive Growth in Ice Cream in 2025, Although at a Slower RateUnilever Maintains Its Lead With Launches and Consumer Engagement, while Alpen Food Industry Performs WellConvenience Stores Takes the Lead Due to Widespread Outlets and Broad Product RangeProspects and OpportunitiesContinued Growth Momentum, Particularly for Less Established Brands With Their Discounted OfferingsPremiumisation and Flavour Innovation Expected to Contribute to Continued GrowthMultipack Ice Cream Set to See a Rising Trend Due to the Economical Price Per UnitSavoury Snacks in IndonesiaConstant Brand Innovation Drives Continued Growth, With Puffed Snacks Still Performing WellGarudafood Expands Its Product Range and Maintains Its Lead, But Indofood Excels With Innovative ProductsConvenience Stores and Retail E-Commerce Offer Convenience and Low Prices, Taking Share from Small Local GrocersProspects and OpportunitiesGrowth Opportunities for New and Existing Brands in Savoury SnacksBrands Will Need to Adapt Their Products, Packaging, and Communication to Remain RelevantThe Adult Demographic Likely to See a Greater Focus Over the Forecast PeriodSummary 4 Other Savoury Snacks by Product Type: 2025
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