Asia Pacific Social Commerce Market Intelligence and Future Growth Dynamics Databook - 50+ KPIs on Social Commerce Trends by End-Use Sectors, Operational KPIs, Retail Product Dynamics, and Consumer Demographics - Q2 2025 Update

This title is a bundled offering provides detailed 12 reports (528 tables and 684 charts), covering regional insights along with data centric analysis at regional and country level:

• Asia Pacific Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Australia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• China Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• India Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Japan Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Malaysia Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• South Korea Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Philippines Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Singapore Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Taiwan Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Thailand Social Commerce Market Intelligence and Future Growth Dynamics (Databook)
• Vietnam Social Commerce Market Intelligence and Future Growth Dynamics (Databook)

Key Insights

Integration of Social Media and E-commerce Platforms

• In Indonesia, the collaboration between YouTube and Shopee exemplifies the merging of social media and e-commerce. This partnership enables users to purchase products directly through integrated links during video content, enhancing the shopping experience.
• The increasing time spent on social media platforms presents an opportunity for seamless shopping experiences. Consumers prefer convenience, and integrating shopping features into social media reduces friction in the purchasing process.
• Such integrations are anticipated to become more prevalent across APAC, with more platforms adopting in-app purchasing features. This will likely result in heightened competition among platforms aiming to provide the most seamless and engaging shopping experiences.

Expansion of Livestream Shopping

• Livestream shopping has gained momentum in China, with platforms like Xiaohongshu enabling influencers to showcase products in real time. Influencers like Tera Feng have successfully sold various products during live sessions, from luxury suits to everyday items.
• The convergence of social media and e-commerce platforms facilitates real-time interaction between sellers and consumers. This integration enhances consumer trust and provides an engaging shopping experience. The extensive proliferation of smartphones and the availability of high-speed internet throughout the Asia-Pacific region significantly advance this trend.
• Livestream shopping is expected to gain momentum, especially in markets like China and Indonesia. Brands will likely invest more in live commerce strategies, collaborating with influencers to reach wider audiences. This trend may also spread to other APAC countries as platforms and consumers become accustomed to live shopping formats.

Rise of Influencer-Driven Commerce

• Influencers serve a critical function in enhancing sales through personalized product endorsements. In China, platforms like Xiaohongshu have emerged as effective instruments for word-of-mouth marketing, wherein influencers advocate for products among their followers.
• Consumers generally trust recommendations from individuals they respect and admire. Influencers play an essential role in establishing connections between brands and consumers by providing authentic reviews and creating relatable content that resonates deeply with their audience.
• Influencer-driven commerce is expected to strengthen, with brands increasingly collaborating with influencers to enhance their reach and credibility. This may also lead to the emergence of micro-influencers catering to niche markets within the APAC region.

Adoption of Augmented Reality (AR) in Shopping

• AR technology is being utilized to enhance the online shopping experience. For instance, beauty brands offer virtual try-on features, allowing consumers to see how products look before purchasing.
• The desire to replicate the in-store experience online drives the adoption of AR. It reduces uncertainty in online purchases by providing a realistic preview of products, thereby increasing consumer confidence.
• As AR technology becomes more accessible, its adoption in social commerce will likely increase. Brands that successfully incorporate augmented reality (AR) features will likely experience increased engagement and conversion rates, establishing a new benchmark for online shopping experiences in the Asia-Pacific (APAC) region.

Growth of Community Group Buying

• Community group buying, where consumers collectively purchase products at discounted rates, is gaining traction in countries like China. Platforms facilitate these group purchases, often through social media channels.
• Consumers are attracted to group buying because of its cost savings and social aspect. Additionally, it allows consumers in lower-tier cities to access products that may not be readily available locally.
• This model is expected to expand to other APAC markets, especially in regions with strong community networks. It offers brands an alternative distribution channel and can lead to increased penetration in underserved areas.

Competitive Landscape of Social Commerce in the Asia-Pacific Region

Current State of Social Commerce

• The APAC social commerce market is experiencing rapid growth, driven by increased internet penetration and integrating e-commerce functionalities into social media platforms. This growth is particularly notable in China, Indonesia, and India, where consumers increasingly purchase directly through social media.

Key Players and New Entrants

• Platforms such as Douyin (TikTok's Chinese counterpart) and Xiaohongshu (Little Red Book) have become prominent in social commerce. Xiaohongshu, for instance, has successfully integrated e-commerce features, allowing influencers to sell products ranging from luxury items to everyday goods.
• Shopee, owned by Sea Ltd., has solidified its position as a leading e-commerce platform. In a strategic initiative, Shopee has partnered with YouTube to introduce an online shopping service in Indonesia. The service aims to enhance the shopping experience by integrating video content with direct purchasing options.
• Companies such as Flipkart, Myntra, and Meesho are significant players in the social commerce market. Meesho, in particular, has gained attention for its social reselling model, empowering individuals to sell products within their social networks.

Recent Partnerships, Mergers, and Acquisitions

• In September 2024, YouTube and Shopee launched an online shopping service in Indonesia, with plans to expand to Thailand and Vietnam. This partnership allows users to purchase products directly through integrated links through YouTube videos, enhancing the seamlessness of the shopping experience.

Regulatory Changes Impacting the Competitive Landscape

• In August 2024, Malaysia proposed a plan requiring social media platforms to obtain a regulatory license. This move is intended to address the rise in cybercrimes and ensure compliance with local laws. Technology companies have been urged to adhere to these regulations to continue their operations within the country.

Outlook

• The social commerce market is anticipated to continue its rapid growth, driven by increasing internet penetration and smartphone usage across the region.
• Established players will likely face heightened competition from new entrants and innovative startups, leading to a more dynamic market environment.
• Organizations may pursue strategic alliances and collaborative initiatives to enhance their service offerings and extend their market penetration.
• Organizations must continuously monitor regulatory developments and adapt their strategic frameworks to ensure compliance while leveraging these changes to sustain a competitive edge in the marketplace.

Scope

Ecommerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030

Social Commerce Industry Market Size and Future Growth Dynamics by Key Performance Indicators, 2021-2030

Social Commerce Industry Market Size and Forecast by Retail Product Categories, 2021-2030

• Clothing & Footwear
• Beauty and Personal Care
• Food & Grocery
• Appliances and Electronics
• Home Improvement
• Travel
• Hospitality

Social Commerce Industry Market Size and Forecast by End Use Consumer Segment, 2021-2030

• B2B
• B2C
• C2C

Social Commerce Industry Market Size and Forecast by End Use Device, 2021-2030

• Mobile
• Desktop

Social Commerce Industry Market Size and Forecast by Location, 2021-2030

• Domestic
• Cross Border

Social Commerce Industry Market Size and Forecast by Location, 2021-2030

• Tier-1 Cities
• Tier-2 Cities
• Tier-3 Cities

Social Commerce Industry Market Size and Forecast by Payment Method, 2021-2030

• Credit Card
• Debit Card
• Bank Transfer
• Prepaid Card
• Digital & Mobile Wallet
• Other Digital Payment
• Cash

Social Commerce Industry Market Size and Forecast by Platforms

• Video Commerce
• Social Network-Led Commerce
• Social Reselling
• Group Buying
• Product Review Platforms

Social Commerce Industry Market Size and Forecast by Consumer Demographics & Behaviour, 2024

• By Age
• By Income Level
• By Gender

Social Commerce Market Share by Key Players, 2024

Reasons to buy

• Insights on Strategy & Innovation: Navigate through future direction of the social commerce industry market by understanding strategic initiatives taken by key players to gain market share and innovation.
• In-depth Understanding of Social Commerce Market Dynamics in the Asia-Pacific: Understand emerging opportunities and future direction of the social commerce market, key drivers, and trends. Benefit from a detailed market segmentation with 50+ KPIs.
• Value and Volume KPIs for Accurate Understanding of Asia Pacific Market: Value and volume key performance indicators (KPIs) help in developing an accurate understanding of market dynamics.
• Gain comprehensive insights with this bundled package, featuring 12 detailed reports encompassing 528 tables and 684 charts, providing in-depth regional and country-level analysis to support strategic decision-making.
• Competitive Landscape of Asia Pacific Market: Get a snapshot of competitive landscape in social commerce sector with key players and market share in the Asia-Pacific. Formulate Asia Pacific strategy by gaining insights into the current structure of the market.
• Develop Strategies to Gain Market Share: Create and fine tune Asia Pacific targeting strategy in the social commerce sector, identify growth categories and target specific segments across the value chain; evaluate important trends and risks unique to Asia Pacific market.
• Deeper Understanding of Consumer Behaviour: Increase ROI by understanding how consumer attitudes and behaviours are evolving. Get a detailed view on retail spending dynamics across consumer segments in social commerce sector.