1. THE KEY FINDINGS
Device usage for Mother's Day purchases, 2019 to 2022
The Key Findings
Looming cost of living increases encouraged consumers to be cautious, but spend is yet to be hit
Online remains resilient as consumers seek convenience, with mobile the most used device for the first time
Tesco’s focus on homewares and clothing bears fruit as the grocer remains a destination for gifting
Card Factory usage remains below pre pandemic levels but benefits from consumers looking for value for money when purchasing cards & gift wrap
Trend insight - stores
Trend insight - online
2. CONSUMER ATTITUDES
Participation dynamics
Buying dynamics
Financial wellbeing
Mother's Day spending
Financial spending
Who shopper's bought for
Mother's Day activities
Meal choices
Takeaway cuisines
Dining in choices
Mother's Day statements
Retailer selection
Retailer ratings - grocers
Retailer ratings - non-food Retailers
3. FOOD & DRINK
Buying dynamics - food & drink overall
Retailers used
Retailer selection
Buying dynamics (Consumers switching main Retailer)
Retailer used (Consumers switched to)
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics (Categories)
Planned/impulse
4. GIFTS
Buying dynamics - gifts overall
Retailers used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics (Categories)
Planned/impulse
Personalisation
5. CARDS & GIFT WRAP
Buying dynamics - cards & gift wrap overall
Retailers used
Retailer selection
Channel usage
Store type
Device usage
Fulfilment
Spending
Buying dynamics (Categories)
Planned/impulse
Personalisation
Digital cards
6. METHODOLOGY
Technical details: consumer survey work
List of Tables
Retailer ratings across key measures - grocers, 2022
Retailer ratings across key measures - non-food retailers, 2022
Percentage point change, retailers shopped at for food & drink, 2021-2022
Percentage point change, retailers most shopped at for food & drink, 2021-2022
Products purchased, cakes chocolates & biscuits, 2022 & 2021
Products purchased, meat & meat-free alternatives, 2022 & 2021
Products purchased, fruit & vegetables, 2022 & 2021
Products purchased, alcoholic drinks, 2022 & 2021
Products purchased, breakfast food, 2022 & 2021
Products purchased, non-alcoholic drinks, 2022 & 2021
Products purchased, fish, 2022 & 2021
Products purchased, delicatessen products, 2022 & 2021
Products purchased, ready meals & meal deals, 2022 & 2021
Percentage point change retailers shopped at for gifts, 2021-2022
Products purchased, food & drink gifts, 2022 & 2021
Retailers used, food & drink gifts, 2022 & 2021
Products purchased, flowers & plants, 2022 & 2021
Retailers used, flowers & plants, 2022 & 2021
Products purchased, fine jewellery & watches, 2022 & 2021
Retailers used, fine jewellery & watches, 2022 & 2021
Products purchased, clothing, 2022 & 2021
Retailers used, clothing, 2022 & 2021
Products purchased, homewares, 2022 & 2021
Retailers used, homewares, 2022 & 2021
Products purchased, health & beauty, 2022 & 2021
Retailers used, health & beauty, 2022 & 2021
Products purchased, accessories & footwear, 2022 & 2021
Retailers used, accessories & footwear, 2022 & 2021
Products purchased, books, 2022 & 2021
Retailers used, books, 2022 & 2021
Products purchased, entertainment, 2022 & 2021
Retailers used, entertainment, 2022 & 2021
Products purchased, vouchers & money, 2022 & 2021
Retailers used, vouchers & money, 2022 & 2021
Products purchased, experience, 2022 & 2021
Retailers used, experience, 2022 & 2021
Products purchased, stationery, 2022 & 2021
Retailers used, stationery, 2022 & 2021
Products purchased, electricals, 2022 & 2021
Retailers used, electricals, 2022 & 2021
Products purchased, DIY & gardening gifts, 2022 & 2021
Retailers used, DIY & gardening gifts, 2022 & 2021
Products purchased, sports, 2022 & 2021
Retailers used, sports, 2022 & 2021
Percentage point change Retailers shopped at for cards & gift wrap, 2021-2022
Products purchased, cards, 2022 & 2021
Retailers used, cards, 2022 & 2021
Products purchased, gift wrap & accessories, 2022 & 2021
Retailers used, gift wrap & accessories, 2022 & 2021
List of Figures
Device usage for Mother's Day purchases, 2019, 2020, 2021 & 2022
Mother's Day participation penetration (by demographic and region), 2022
Mother's Day shopper penetration (by demographic and region), 2022, 2021 & 2020
Mother's Day shopper profile (by demographic and region), 2022
Mother's Day retail penetration (by demographic and region), 2022, 2021 & 2020
Mother's Day leisure penetration (by demographic and region), 2022, 2021 & 2020
Financial wellbeing compared to last year, 2022 & 2021
How consumers Mother's Day spending compared to last year, 2022 & 2021
How consumers financed Mother's Day spending, 2022 & 2021
Mother's Day spending on retail and leisure, 2022 & 2021
Who did you spend money on for Mother's Day, 2022 & 2021
Mother's Day activities undertaken, 2022
Mother's Day meal choices, 2022
Mother's Day takeaway cuisines, 2022 & 2021
Mother's Day dining in choices, 2022 & 2021
Agreement & disagreement statements about Mother's Day, 2022, and change on 2021
Success of retailers at promoting or communicating Mother's Day deals, 2022, and change on 2021
Overall food & drink penetration 2022 (by demographic) and 2021, 2020 penetration
Retailers shopped at for food & drink, 2022 & 2021
Retailers most shopped at for food & drink, 2022 & 2021
Drivers of food & drink retailer selection, 2022, and change on 2021
Consumers switching from their usual main retailer 2022 (by demographic)
Retailers consumers switched to, 2022
Consumers using each channel for food & drink, 2022
Consumers using each physical store type for food & drink, 2022
Consumers using each device for food & drink purchases, 2022
Consumers using each fulfilment option for food & drink, 2022 & 2021
Mother's Day food & drink average spend, 2022 & change on 2021
Cakes, chocolates & biscuits 2022 (by demographic) and 2021, 2020 penetration
Meat & meat-free alternatives 2022 (by demographic) and 2021, 2020 penetration
Fruit & vegetables 2022 (by demographic) and 2021, 2020 penetration
Alcoholic drinks 2022 (by demographic) and 2021, 2020 penetration
Breakfast food 2022 (by demographic) and 2021, 2020 penetration
Non-alcoholic drinks 2022 (by demographic) and 2021, 2020 penetration
Fish 2022 (by demographic) and 2021, 2020 penetration
Delicatessen products 2022 (by demographic) and 2021, 2020 penetration
Ready meals & meal deals 2022 (by demographic) and 2021, 2020 penetration
Overall food & drink planned/impulse purchases, and by category, 2022 & 2021
Overall gifts penetration 2022 (by demographic) and 2021, 2020 penetration
Retailers shopped at for gifts, 2022 & 2021
Drivers of gifts retailer selection, 2022, and change on 2021
Consumers using each channel for gifts, 2022
Consumers using each physical store type for gifts, 2022
Consumers using each device for gifts purchases, 2022
Consumers using each fulfilment option for gifts, 2022 & 2021
Mother's Day gifts average spend, 2022 & change on 2021
Food & drink gifts 2022 (by demographic) and 2021, 2020 penetration
Flowers & plants 2022 (by demographic) and 2021, 2020 penetration
Fine jewellery & watches 2022 (by demographic) and 2021, 2020 penetration
Clothing 2022 (by demographic) and 2021, 2020 penetration
Homewares 2022 (by demographic) and 2021, 2020 penetration
Health & beauty drinks 2022 (by demographic) and 2021, 2020 penetration
Accessories & footwear 2022 (by demographic) and 2021, 2020 penetration
Books 2022 (by demographic) and 2021, 2020 penetration
Entertainment 2022 (by demographic) and 2021, 2020 penetration
Vouchers & money 2022 (by demographic) and 2021, 2020 penetration
Experience 2022 (by demographic) and 2021, 2020 penetration
Stationery 2022 (by demographic) and 2021, 2020 penetration
Electricals 2022 (by demographic) and 2021, 2020 penetration
DIY & gardening gifts 2022 (by demographic) and 2021, 2020 penetration
Sports 2022 (by demographic) and 2021, 2020 penetration
Overall gifts planned/impulse purchases, and by category, 2022 & 2021
Overall gifts personalisation, and by category, 2022 & 2021
Overall cards & gift wrap penetration 2022 (by demographic) and 2021, 2020 penetration
Retailers shopped at for cards & gift wrap, 2022 & 2021
Drivers of cards & gift wrap retailer selection, 2022, and change on 2021
Consumers using each channel for cards & gift wrap, 2022
Consumers using each physical store type for cards & gift wrap, 2022
Consumers using each device for cards & gift wrap purchases, 2022
Consumers using each fulfilment option for cards & gift wrap, 2022 & 2021
Mother's Day cards & gift wrap average spend, 2022 & change on 2021
Cards 2022 (by demographic) and 2021, 2020 penetration
Gift wrap & accessories 2022 (by demographic) and 2021, 2020 penetration
Overall cards & gift wrap planned/impulse purchases, and by category, 2022 & 2021
Overall cards & gift wrap personalisation, 2022 & 2021
Importance of card personalisation, 2022 & 2021
Reasons for sending a digital card for Mother's Day, 2022
