Beauty and Personal Care in Iraq - Research and Markets

Beauty and personal care saw strong growth in retail volume terms across most categories in 2024. However, value growth remained weak due to a drop-in prices as more suppliers entered the market and the local currency strengthened compared to pre-2023 levels. Demand continues to increase across all categories of beauty and personal care as income levels and the quality of life in Iraq continue to improve.

The Beauty and Personal Care in Iraq report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Dermocosmetics Beauty and Personal Care, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Prestige Beauty and Personal Care, Skin Care, Sun Care.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beauty and Personal Care market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Beauty and personal care in 2024: The big picture
2024 key trends
Competitive landscape
Retail developments
What next for beauty and personal care ?

MARKET DATA

Table 1 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2020-2024
Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2021-2024
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029

DISCLAIMER

BABY AND CHILD-SPECIFIC PRODUCTS

Key Data Findings
2024 Developments
Baby and child-specific products sees strong growth
International brands lead but face mounting competition from new entrants
Small local grocers playing a key role in the growth of the category
Prospects and Opportunities
More competition should lead to lower prices
Distribution could undergo some changes but e-commerce unlikely to make a significant mark
Players will need to address the needs and demands of locals to find success
Category Data
Table 12 Sales of Baby and Child-specific Products by Category: Value 2019-2024
Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2019-2024
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2020-2024
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2021-2024
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2021-2024
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2024-2029
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2024-2029

BATH AND SHOWER

Improving situation encouraging more consumers to use a wider range of bath and shower products
International brands remain on top but face mounting competition
Smaller players struggle to make their mark
Bar soap could lose sales to other bath and shower products
Local manufacturing expected to take off while e-commerce is put on the backburner
Leading players set to focus on concentrated formulas, marketing and distribution
Table 19 Sales of Bath and Shower by Category: Value 2019-2024
Table 20 Sales of Bath and Shower by Category: % Value Growth 2019-2024
Table 21 NBO Company Shares of Bath and Shower: % Value 2020-2024
Table 22 LBN Brand Shares of Bath and Shower: % Value 2021-2024
Table 23 Forecast Sales of Bath and Shower by Category: Value 2024-2029
Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2024-2029

DEODORANTS

Deodorants benefits from a rise in the number of white collar workers
Competition remains split between well-known international brands and cheap imports
Bright outlook for deodorants
Distribution will likely be a focus of growth and development
Consumers expected to stick with tried and tested brands
Table 25 Sales of Deodorants by Category: Value 2019-2024
Table 26 Sales of Deodorants by Category: % Value Growth 2019-2024
Table 27 NBO Company Shares of Deodorants: % Value 2020-2024
Table 28 LBN Brand Shares of Deodorants: % Value 2021-2024
Table 29 Forecast Sales of Deodorants by Category: Value 2024-2029
Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2024-2029

HAIR CARE

Hair care flourishing as younger consumers show willingness to invest in their appearance
Global brands continue to dominate despite higher prices
Expanding distribution key to growth
Positive outlook for hair care
E-commerce yet to take off
Consumers projected to show an increasing willingness to invest in their hair
Table 31 Sales of Hair Care by Category: Value 2019-2024
Table 32 Sales of Hair Care by Category: % Value Growth 2019-2024
Table 33 NBO Company Shares of Hair Care: % Value 2020-2024
Table 34 LBN Brand Shares of Hair Care: % Value 2021-2024
Table 35 LBN Brand Shares of Premium Hair Care: % Value 2021-2024
Table 36 Forecast Sales of Hair Care by Category: Value 2024-2029
Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2024-2029

DEPILATORIES

Depilatories sees moderate growth but faces growing competition
Competitive landscape remains stable despite increasing presence of new players
Moderate growth projected for depilatories as more consumers shift to alternative solutions
Supermarkets could see more sales but e-commerce unlikely to take off
Innovation could be key to success
Table 38 Sales of Depilatories by Category: Value 2019-2024
Table 39 Sales of Depilatories by Category: % Value Growth 2019-2024
Table 40 NBO Company Shares of Depilatories: % Value 2020-2024
Table 41 LBN Brand Shares of Depilatories: % Value 2021-2024
Table 42 Forecast Sales of Depilatories by Category: Value 2024-2029
Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2024-2029

ORAL CARE

Oral care thriving as consumers pay more attention to oral hygiene
Global brands continue to dominate thanks to trusted image
Distribution landscape evolving but small local grocers remain on top
Increasing focus on oral hygiene should drive strong growth
Distribution landscape set to evolve but leading players likely to remain on top
Whitening products could find success as consumers go in search of a ‘Hollywood Smile’
Table 44 Sales of Oral Care by Category: Value 2019-2024
Table 45 Sales of Oral Care by Category: % Value Growth 2019-2024
Table 46 NBO Company Shares of Oral Care: % Value 2020-2024
Table 47 LBN Brand Shares of Oral Care: % Value 2021-2024
Table 48 Forecast Sales of Oral Care by Category: Value 2024-2029
Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2024-2029

MEN’S GROOMING

Men’s grooming struggles for growth due to evolving trends
Gillette loses share due to supply issues but retains its lead
Distribution landscape evolving as consumers demand a wider range of products
Changing fashion trends and supply issues likely to limit the growth of men’s grooming
Social media likely to influence demand despite underdeveloped e-commerce channel
Men’s shaving undergoing changes
Table 50 Sales of Men’s Grooming by Category: Value 2019-2024
Table 51 Sales of Men’s Grooming by Category: % Value Growth 2019-2024
Table 52 NBO Company Shares of Men’s Grooming: % Value 2020-2024
Table 53 LBN Brand Shares of Men’s Grooming: % Value 2021-2024
Table 54 Forecast Sales of Men’s Grooming by Category: Value 2024-2029
Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2024-2029

COLOUR COSMETICS

Colour cosmetics sees strong value growth despite competition from the informal market
Cosnova leads a challenging market
Distribution remains focused on beauty specialists
Moderate growth projected but challenges remain
E-commerce could offer opportunities
Lack of trust likely to undermine demand
Table 56 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 58 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029

FRAGRANCES

Mixed results seen within fragrances in 2024 with mass products outperforming premium ones
Global and Arabian brands top the leaderboard in fragrances
Beauty specialists lead a chaotic distribution landscape
Steady growth projected for fragrances but significant challenges remain
E-commerce set to gain share but obstacles remain in the formalisation of the distribution landscape
Suppliers unlikely to make signficant long-term investments in the market
Table 63 Sales of Fragrances by Category: Value 2019-2024
Table 64 Sales of Fragrances by Category: % Value Growth 2019-2024
Table 65 NBO Company Shares of Fragrances: % Value 2020-2024
Table 66 LBN Brand Shares of Fragrances: % Value 2021-2024
Table 67 LBN Brand Shares of Premium Fragrances: % Value 2021-2024
Table 68 Forecast Sales of Fragrances by Category: Value 2024-2029
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2024-2029

SKIN CARE

Mass products driving the growth of skin care
Competitive landscape remains highly fragmented
Beauty specialists continue to play a key role despite challenging distribution landscape
E-commerce presents opportunities while direct imports from the EU could build trust
Skin needs more investment to achieve significant expansion
Table 70 Sales of Skin Care by Category: Value 2019-2024
Table 71 Sales of Skin Care by Category: % Value Growth 2019-2024
Table 72 NBO Company Shares of Skin Care: % Value 2020-2024
Table 73 LBN Brand Shares of Skin Care: % Value 2021-2024
Table 74 LBN Brand Shares of Premium Skin Care: % Value 2021-2024
Table 75 Forecast Sales of Skin Care by Category: Value 2024-2029
Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2024-2029

SUN CARE

Competition remains highly fragmented with price and availability being key factors
Distribution remains limited
Bright outlook for sun care as health awareness grows
E-commerce showing potential
Natural claims come under scrutiny due to lack of regulation
Table 77 Sales of Sun Care by Category: Value 2019-2024
Table 78 Sales of Sun Care by Category: % Value Growth 2019-2024
Table 79 NBO Company Shares of Sun Care: % Value 2020-2024
Table 80 LBN Brand Shares of Sun Care: % Value 2021-2024
Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2021-2024
Table 82 Forecast Sales of Sun Care by Category: Value 2024-2029
Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2024-2029

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