South America Customer Communication Management Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Component, Deployment, Enterprise Size, and Industry

The SAM customer communication management market is expected to grow from US$ 38.64 million in 2022 to US$ 66.06 million by 2028; it is estimated to grow at a CAGR of 9.3% from 2022 to 2028.

The growing need to increase the customer base help improves the business growth; as a result, there is a rise in demand for keeping customers engaged through various communication channels such as phone calls, email, SMS, web, chatbots, social media, or print. The customer communications management (CCM) tools maintain a clear record of all relevant data to create sales growth and improve customer retention. The CCM tools enhance communication efficiency and strengthen customer relationships that help find better ways to engage customers. Moreover, the digital revolution has led to a proliferation of communication channels through omnichannel communication platforms. It empowers customers to connect with the brand via their preferred channel and allows a smooth transition with customers. Technological advancements such as hybrid cloud solutions improve businesses by creating meaningful customer connections through digital and physical channels. For instance, in December 2021, Quadient introduced Inspire Flex Release 15 (R15), which offers over 300 robust enhancement features that empower, elevate and accelerate the growth of these companies by giving extended control to the users for designing and delivering customer communications via omnichannel.

With new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the SAM customer communication management market at a notable CAGR during the forecast period.

SAM Customer Communication Management Market Segmentation

The SAM customer communication management market is segmented into component, deployment, enterprise size, industry, and country. Based on component, the SAM customer communication management market is divided into solution and services. The solution dominated the SAM customer communication management market in 2021. Based on deployment, the SAM customer communication management market is categorized into cloud-based and on premise. The cloud-based segment dominated the SAM customer communication management market in 2021. Based on enterprise size, the SAM customer communication management market is categorized into small & medium-size enterprises and large enterprises. The large enterprises segment dominated the SAM customer communication management market in 2021. Based on industry, the SAM customer communication management market is categorized into BFSI, IT and telecom, manufacturing, retail, energy & utilities, government, and others. The IT and telecom segment dominated the SAM customer communication management market in 2021. Based on country, the SAM customer communication management market is segmented into Brazil, Argentina, and the Rest of SAM. The Brazil segment dominated the market in 2021.

Smart Communications; Adobe; Crawford Technologies; Newgen Software Technologies Ltd; Open Text Corporation; MESSAGEPOINT INC.; Oracle Corporation; and Capgemini by Altair are among the leading companies operating in the SAM customer communication management market.