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Data Monetization Market - Forecasts from 2022 to 2027

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    Report

  • 152 Pages
  • December 2022
  • Region: Global
  • Knowledge Sourcing Intelligence LLP
  • ID: 5716725

The global data monetization market is expected to grow at a compound annual growth rate of 6.38% over the analyzed period to reach a market size of US$275.435 billion by 2027 from US$178.606 billion in 2020.

The rapid adoption of digitization of businesses, increase in the volume of data generated, huge investments by key players, and increasing adoption of AI for data processing are driving the market growth. Moreover, increasing adoption of cloud technology across various regions is anticipated to drive the overall market growth during the forecast period. The government of major countries are making efforts to increase the adoption of advanced technologies such as IoT, cloud computing, and AI which is projected to significantly contribute to market growth. For instance, the Government of India has launched “GI Cloud” (MeghRaj) to implement a governance mechanism to increase the use of cloud technology in the government sector of the country. The government of the UK has signed a three-year agreement with AWS under which both will make efforts to increase cloud adoption across public organizations. Under this agreement, AWS will aid and training to enterprises that have initially adopted cloud deployment technology. This agreement is expected to generate a huge amount of data which is anticipated to have a positive impact on the overall market growth across the country.

Additionally, the adoption of technologies such as 5G, Edge computing, AI, the Internet of Things, and Machine learning is predicted to increase the demand for data tremendously and is projected to drive market growth. Moreover, rising investments in data center technology is correlated with the market growth. For instance, Vantage has completed its acquisition of Etix to facilitate wholesale data center capacity delivery to help enterprise customers expand in Frankfurt. Google has come into partnership with Poland’s Domestic Cloud Provider (DCP) and announced its plan to open a new cloud region in Poland to accelerate the adoption of cloud computing across Poland. The adoption of 5G continues to surge, and organizations and enterprises across the globe have started adopting 5G technology to improve their business growth.

One of the prime reasons supporting the growth of the overall market growth is the increasing adoption of cloud technology worldwide. The government of various countries is making huge efforts to increase the adoption of advanced technologies such as IoT, cloud computing and AI. For instance, the government of Singapore has launched the Government Commercial Cloud Service that will introduce the innovations and capabilities of commercial cloud computing platforms to less sensitive government systems. Telecom providers in various developed nations are also adopting cloud technology for the growth of their businesses and to provide cloud services to end-users which will further boost the market growth during the forecast period. Additionally, the increaseng shift of organizations towards the adoption of digital transformation is expected to drive the adoption of cloud computing services which in turn is anticipated to drive the overall market growth.

Moreover, the growing use of advanced technologies such as edge computing, AI and the Internet of Things, are further expected to drive the market growth. For instance, as per the ITA, Canada is making a significant investment in Artificial Intelligence in its federal budget for 2021 the country has announced that it will invest $185 million to support the commercialization of AI research. The investments are made to support the Pan-Canadian Artificial Intelligence Strategy to $443.8 million over 10 years which is anticipated to have a positive impact on the overall market growth.

Additionally, rising internet penetration around the globe coupled with growing use of cloud computing will significantly drive the overall market growth. According to the data published by Internet Telecom Union the number of internet users in 2018 was 3.7 billion which has increased to 4.9 billion in 2021. Growing penetration of internet globally is anticipated to generate huge data which will increase the demand for data monetization services. Moreover, the increase in online shopping and e-commerce trends have also led to an increase in monetization of analytical data and behavioral data of customers. Hence, with the rising modernization and smart technology trends, the data monetization market is anticipated to increase during the forecast period.

Key Developments

  • February 2021: Leading identity infrastructure supplier InfoSum and BDEX entered into a partnership. As a result of the new partnership, InfoSum clients were able to access BDEX's extensive identity graph and other data assets, allowing them to generate targeted audiences and gain fresh insights into their first-party data while protecting the privacy of those consumers.
  • July 2021: The collaboration between the data monetization platform UBDI and AXIA helped advance AXIA's efforts to democratize money, giving the users more control over their data and monetizing it in fresh and creative ways. Together, the duo intends to be able to take advantage of one another's infrastructure to build vital new tools for users.

Market Segmentation:

By Offering

  • Solution
  • Service

By Deployment Model

  • On-Premise
  • Cloud

By Enterprise Size

  • Small
  • Medium
  • Large

By End-User Industry

  • Retail
  • Manufacturing
  • Automotive
  • BFSI
  • Media and Entertainment
  • Others

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Others
  • Middle East and Africa
  • UAE
  • Israel
  • Saudi Arabia
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • Australia
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Others
Frequently Asked Questions about the Data Monetization Market

What is the estimated value of the Data Monetization Market?

The Data Monetization Market was estimated to be valued at $178.61 billion in 2020.

What is the growth rate of the Data Monetization Market?

The growth rate of the Data Monetization Market is 6.3%, with an estimated value of $275.44 billion by 2027.

What is the forecasted size of the Data Monetization Market?

The Data Monetization Market is estimated to be worth $275.44 billion by 2027.

Who are the key companies in the Data Monetization Market?

Key companies in the Data Monetization Market include C1010data, Accenture, Adastra, Adstra, Dawex Systems, Elevondata, EMU Analytics, Gemalto NV and Monetize.

Table of Contents

1. INTRODUCTION
1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2. RESEARCH METHODOLOGY
2.1. Research Data
2.2. Assumptions

3. EXECUTIVE SUMMARY
3.1. Research Highlights

4. MARKET DYNAMICS
4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Forces Analysis
4.4. Industry Value Chain Analysis

5. DATA MONETIZATION MARKET BY OFFERING
5.1. Introduction
5.2. Solution
5.3. Service

6. DATA MONETIZATION MARKET BY DEPLOYMENT MODEL
6.1. Introduction
6.2. On-Premise
6.3. Cloud

7. DATA MONETIZATION MARKET BY ENTERPRISE SIZE
7.1. Introduction
7.2. Small
7.3. Medium
7.4. Large

8. DATA MONETIZATION MARKET BY END-USER INDUSTRY
8.1. Introduction
8.2. Retail
8.3. Manufacturing
8.4. Automotive
8.5. BFSI
8.6. Media and Entertainment
8.7. Others

9. DATA MONETIZATION MARKET BY GEOGRAPHY
9.1. Introduction
9.2. North America
9.2.1. North America Data Monetization Market Analysis, By Offering Type
9.2.2. North America Data Monetization Market Analysis, By Enterprise Size
9.2.3. North America Data Monetization Market Analysis, By Development Mode
9.2.4. North America Data Monetization Market Analysis, By End-User Industry
9.2.5. By Country
9.2.5.1. United States
9.2.5.2. Canada
9.2.5.3. Mexico
9.3. South America
9.3.1. South America Data Monetization Market Analysis, By Offering Type
9.3.2. South America Data Monetization Market Analysis, By Enterprise Size
9.3.3. South America Data Monetization Market Analysis, By Development Mode
9.3.4. South America Data Monetization Market Analysis, By End-User Industry
9.3.5. By Country
9.3.5.1. Brazil
9.3.5.2. Argentina
9.3.5.3. Others
9.4. Europe
9.4.1. Europe Data Monetization Market Analysis, By Offering Type
9.4.2. Europe Data Monetization Market Analysis, By Enterprise Size
9.4.3. Europe Data Monetization Market Analysis, By Development Mode
9.4.4. Europe Data Monetization Market Analysis, By End-User Industry
9.4.5. By Country
9.4.5.1. Germany
9.4.5.2. France
9.4.5.3. UK
9.4.5.4. Others
9.5. The Middle East and Africa
9.5.1. MEA Data Monetization Market Analysis, By Offering Type
9.5.2. MEA Data Monetization Market Analysis, By Enterprise Size
9.5.3. MEA Data Monetization Market Analysis, By Development Mode
9.5.4. MEA Data Monetization Market Analysis, By End-User Industry
9.5.5. By Country
9.5.5.1. Saudi Arabia
9.5.5.2. South Africa
9.5.5.3. Others
9.6. Asia Pacific
9.6.1. Asia Pacific Data Monetization Market Analysis, By Offering Type
9.6.2. Asia Pacific Data Monetization Market Analysis, By Enterprise Size
9.6.3. Asia Pacific Data Monetization Market Analysis, By Development Mode
9.6.4. Asia Pacific Data Monetization Market Analysis, By End-User Industry
9.6.5. By Country
9.6.5.1. China
9.6.5.2. Japan
9.6.5.3. India
9.6.5.4. South Korea
9.6.5.5. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS
10.1. Major Players and Strategy Analysis
10.2. Emerging Players and Market Lucrativeness
10.3. Mergers, Acquisitions, Agreements, and Collaborations
10.4. Vendor Competitiveness Matrix

11. COMPANY PROFILES
11.1. C1010data
11.2. Accenture
11.3. Adastra
11.4. Adstra
11.5. Dawex Systems
11.6. Elevondata
11.7. EMU Analytics
11.8. Gemalto NV
11.9. Infosys
11.10. Monetize
11.11. IBM
11.12. Google
11.13. SAP
11.14. SAS

Companies Mentioned

  • C1010data
  • Accenture
  • Adastra
  • Adstra
  • Dawex Systems
  • Elevondata
  • EMU Analytics
  • Gemalto NV
  • Infosys
  • Monetize
  • IBM
  • Google
  • SAP
  • SAS