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Personalized Nutrition Market - Global Outlook and Forecast 2023-2028

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  • 274 Pages
  • February 2023
  • Region: Global
  • Arizton
  • ID: 5738896
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The global personalized nutrition market size by revenue is expected to grow at a CAGR of 16.61% from 2022 to 2028. Increasing consumer awareness of health, a better understanding of health and fitness, and the increasing adoption of digital healthcare are the major factors that are driving the personalized nutrition market in recent years.

Presently, there is a lot of hype about personalized nutrition, both in nutritional research and the food nutrients industry. The customized nutrition approach is based on personalized nutritional advice or dietary changes that can significantly improve health outcomes and reduce the risk of obesity, type II diabetes, and heart disease. Every individual has different requirements, some require tailored food for great hair, skin, and nails and others want food with the least environmental impact. Therefore, nutrition and personal diet are best suited to people’s personal health goals.

Key Winning Imperatives in the Global Personalized Nutrition Market

  • Wellness is emerging as a priority for consumers, and innovations associated with personalized vitamins and DNA-based diets are transforming how they approach nutrition.
  • The growing popularity of at-home diagnostics kits drives personalized nutrition as consumers look to comprehend their bodies and heritage better.
  • Personalized nutrition is an emerging trend as consumers are willing to pay for customized nutrition.


Personalized Shaping Food & Healthcare Industry

The nutraceuticals and functional foods markets have witnessed significant growth in recent years. Increasing demand for healthier lifestyles, specific food choices, and preventive health measures with tailored food and medicine industries are driving the growth of the global personalized nutrition market. Moreover, rising technological advancements and adopting healthier diet plans are supporting in shaping the food and healthcare industry.

Growth Opportunities Through Collaborations And Strategic Partnerships

Personalized nutrition is an emerging trend as consumers are willing to pay for personalized nutrition. In a collaborative partnership, people and organizations from multiple sectors work together for a common purpose, a prominent strategy for community health improvement. The traditional approach of “one-size-fits-all is becoming less relevant as consumers expect customization of products.

The R&D initiatives in personalized nutrition involve collaborative innovation as personalized nutrition requires technologies such as data tracking and collection to obtain individual health data. With these technologies, an individual’s health data could be obtained, and by vast data accumulation, the individual health database and standards could be established. Therefore, many players collaborate with material suppliers, scientific research institutions, medical institutions, and other stakeholders to build a personalized nutrition industry alliance and integrate R&D, production, and education.

Increasing Digital Healthcare

The rising awareness and impact of nutrition on health are constantly increasing. Digital technology enables the transmission of real-time data offered at greater convenience with less cost. Digital healthcare solutions help improve individual health and wellness and cover everything from wearable gadgets to ingestible sensors, from mobile health applications to artificial intelligence, which helps fulfill personal nutrition needs. Additionally, major technology organizations are driving the digital health revolution worldwide. For instance, Google has a stake in the health-tracking wearables market through health platforms such as Google Wear and Fit.



The global personalized nutrition market is segmented into product categories such as dietary supplements & nutraceuticals, functional food & beverages, sports nutrigenomics, and digitalized DNA. Dietary supplements & nutraceuticals dominate the product segment and account for a 49.97% global market share. Dietary supplements include vitamins, minerals, herbs, amino acids, and enzymes. The supplements could include capsules, powders, tablets, liquids, gel caps, and soft gels. Supplements are a broad and diverse product category that supports good health and a supplement diet. Dietary supplements and nutraceuticals include minerals and vitamins such as zinc, selenium, vitamin C, and D. They are likely to be higher adopted by people as it helps in the proper functioning of the immune system. Also, dietary supplements benefit individuals at risk of respiratory viral infections and nutrient deficiency.

Segmentation by Product

  • Dietary Supplements & Nutraceuticals
  • Functional Foods & Beverages
  • Sports Nutrigenomics
  • Digitized DNA


The tablet is the largest form segment in the global personalized nutrition market and was valued at USD 3.15 billion in 2022. One of the multiple ways of consuming dietary supplements is through tablets. Priorly, drugs developed as painkillers were compressed into tablet form to allow measured doses and greater portability. The discovery of compounds such as vitamins, minerals, micronutrients, and other pigments has led to the advent of dietary supplements. Currently, tablets are available in several types, such as coated, uncoated, and chewable tablets, lozenges, time and sustained releases, and enteric-coated tablets. Presently, an aqueous coating solution is used to coat the tablets, making them safe, protective, and easy to swallow.

Segmentation by Form

  • Tablets
  • Capsules
  • Powders
  • Liquids
  • Others


The global personalized nutrition market is classified into the standard supplement, sports nutrition, and disease-based segments by applications. The standard supplement segment dominates the application segment and accounts for a market share of 47.16%. Standard supplements contain a minimum of one dietary ingredient, such as vitamins, minerals, herbs, botanicals, amino acids, or enzymes. Multivitamin is one of the common supplements that help prevent the intake of dozens of pills daily. Most common dietary supplements include calcium, fish oil, echinacea, ginseng, garlic, and vitamin D. Many chronic diseases, such as heart disease and type 2 diabetes, could be prevented with adequate nutrition. Also, it helps in strengthening the immune system as the immune system requires essential vitamins and minerals to function optimally. A wholesome and varied diet ensures proper immune system functioning and protects against illness and immunodeficiency issues.

Segmentation by Application

  • Standard Supplement
  • Diseased-Based
  • Sports Nutrition


The direct consumer is the largest end-user segment in the global personalized nutrition market and was valued at USD 3.49 billion in 2022. The segment growth is supported due to changes in consumers' preferences for high-nutrient products that help in enhancing health and lifestyle. The deficiency of nutrients has a long-lasting impact, which has been worrying people for a long time. Therefore, the personalized nutrition approach offers methods and solutions that help understand the problems and take steps accordingly. Therefore, the direct consumer segment is expected to lead the personalized nutrition market during the forecast period due to these factors.

Segmentation by End-User

  • Direct-to-consumers
  • Wellness & Fitness Centers
  • Hospitals & Clinics
  • Institutions
  • Others


North America is the largest personalized nutrition market, accounting for 43.14% of the global market, and is expected to grow from USD 4.13 billion in 2022. The region's growth is majorly driven by increasing consumer awareness regarding health and eating patterns. Also, the region is witnessing a substantial increase in obesity rates. A hectic lifestyle has encouraged consumers to choose customized dietary supplements per their requirements. Moreover, rising disposable income has increased consumers' purchasing power, encouraging them to opt for personalized meal plans and related services.

The personalized nutrition market in Europe was valued at USD 2.48 billion in 2022. The increasing trend of personalizing food to obtain a better diet, awareness of healthy foods, and promoting health and nutrition drive the growth of personalized nutrition in this region. The personalized approach regarding health and wellness helps in achieving specific goals in the specified time frame is gradually increasing. Personalized is an alternative approach that fits all the existing sizes and allows consumers to take control in maintaining a healthier diet.

APAC accounted for a share of 18.57% in the global personalized nutrition market and is one of the fastest-growing regions globally, with a forecasted CAGR of 20.62%. Factors driving the market's growth include increasing consumer awareness of health, a better understanding of adequate health and fitness, and the rising adoption of digital healthcare. In addition, due to the rising acceptance of personalized nutrition solutions and active measures, the regional market is expected to register the fastest growth. The market has witnessed growth due to significant changes in the lifestyle of people focusing on health and fitness. The market has grown despite the COVID-19 outbreak as consumers increasingly consume nutritional products to improve their immune systems.

Segmentation by Geography

  • North America
  • US
  • Canada
  • Europe
  • Germany
  • France
  • UK
  • Italy
  • Spain
  • Norway
  • Sweden
  • Finland
  • Denmark
  • Belgium
  • Switzerland
  • Russia
  • APAC
  • China
  • Japan
  • South Korea
  • Australia
  • India
  • Malaysia
  • Singapore
  • Indonesia
  • Middle East & Africa
  • South Africa
  • Turkey
  • Saudi Arabia
  • UAE
  • Israel
  • Latin America
  • Brazil
  • Mexico
  • Colombia


The personalized nutrition market is highly competitive due to the presence of numerous players. Rapid technological improvements adversely impact market vendors as consumers expect continuous product upgrades. Presently, the market is dominated by vendors that have an international presence. Many international players are expected to expand their reach worldwide during the forecast period, especially in the fast-developing countries of the APAC region and Latin America, to enhance their market share.

Some prominent personalized nutrition market players with a dominant presence include BASF SE, Herbalife Nutrition, DSM, Nutrigenomix, and Amway. Most major vendors are adopting innovative technologies to retain their market position. Nutrigenomix launched a 70-gene test for personalized nutrition in 2020. The expanded panel adds to the biohacking toolkit, which assists dietitians in making DNA-based dietary recommendations customized to specific requirements and goals.

Key Company Profiles

  • Amway
  • Herbalife Nutrition
  • Nutrigenomix
  • DSM

Other Prominent Vendors

  • Atlas Biomed
  • DNAlysis
  • Persona
  • Bactolac Pharmaceutical
  • Balchem
  • Wellness Coaches
  • DayTwo
  • BiogeniQ
  • mindbodygreen
  • Helix & Gene
  • Metagenics
  • Baze
  • GX Sciences
  • Viome
  • Zipongo
  • Care/of
  • DNAfit
  • Vitagene
  • InstaFit
  • Segterra
  • Nutrino
  • Nourished
  • Rootine
  • Supp Nutrition


  • How big is the global personalized nutrition market?
  • What is the growth rate of the personalized nutrition market?
  • Who are the key players in the global personalized nutrition market?
  • What are the key driving factors in the personalized nutrition market?
  • Which region dominates the global personalized nutrition market share?

Table of Contents

1 Research Methodology

2 Research Objectives

3 Research Process

4 Scope & Coverage
4.1 Market Definition
4.1.1 Inclusions
4.1.2 Exclusions
4.1.3 Market Estimation Caveats
4.2 Base Year
4.3 Scope of the Study
4.4 Market Segmentation
4.4.1 Market by Product
4.4.2 Market by Form
4.4.3 Market by Application
4.4.4 Market by End-User
4.4.5 Market Segmentation by Geography

5 Report Assumptions & Caveats
5.1 Key Caveats
5.2 Currency Conversion
5.3 Market Derivation

6 Premium Insights
6.1 Market Overview
6.1.1 Market Trends
6.1.2 Market Opportunities
6.1.3 Market Enablers
6.1.4 Market Challenges
6.2 Segment Overview
6.3 Competitive Landscape

7 Market at a Glance

8 Introduction
8.1 Overview
8.1.1 Measurement Tools
8.2 Opportunities & Solutions in the Personalized Nutrition Industry
8.3 Value Chain Analysis
8.4 Consumer Behaviour

9 Market Opportunities & Trends
9.1 Rising Technology Innovations and Advancements
9.2 Growth Opportunities Through Collaborations and Strategic Partnerships
9.3 Personalization Shaping the Food & Healthcare Industry

10 Market Growth Enablers
10.1 Rise in the Aging Population
10.2 Rising Health Awareness Among Consumers
10.3 Increasing Digital Healthcare

11 Market Restraints
11.1 Stringent Rules and Regulations
11.2 Costly Dietary Supplements and Nutrition Plans
11.3 Insufficiency of Data Standardization

12 Market Landscape
12.1 Market Overview
12.2 Market Size & Forecast
12.3 Five Forces Analysis
12.3.1 Threat of New Entrants
12.3.2 Bargaining Power of Suppliers
12.3.3 Bargaining Power of Buyers
12.3.4 Threat of Substitutes
12.3.5 Competitive Rivalry

13 Product
13.1 Market Snapshot & Growth Engine
13.2 Market Overview
13.3 Dietary Supplements & Nutraceuticals
13.3.1 Market Overview
13.3.2 Market Size & Forecast
13.3.3 Market by Geography
13.4 Functional Foods & Beverages
13.4.1 Market Overview
13.4.2 Market Size & Forecast
13.4.3 Market by Geography
13.5 Sports Nutrigenomics
13.5.1 Market Overview
13.5.2 Market Size & Forecast
13.5.3 Market by Geography
13.6 Digitalized Dna
13.6.1 Market Overview
13.6.2 Market Size & Forecast
13.6.3 Market by Geography

14 Form
14.1 Market Snapshot & Growth Engine
14.2 Market Overview
14.3 Tablets
14.3.1 Market Overview
14.3.2 Market Size & Forecast
14.3.3 Market by Geography
14.4 Capsules
14.4.1 Market Overview
14.4.2 Market Size & Forecast
14.4.3 Market by Geography
14.5 Powders
14.5.1 Market Overview
14.5.2 Market Size & Forecast
14.5.3 Market by Geography
14.6 Liquids
14.6.1 Market Overview
14.6.2 Market Size & Forecast
14.6.3 Market by Geography
14.7 Others
14.7.1 Market Overview
14.7.2 Market Size & Forecast
14.7.3 Market by Geography

15 Application
15.1 Market Snapshot & Growth Engine
15.2 Market Overview
15.3 Standard Supplements
15.3.1 Market Overview
15.3.2 Market Size & Forecast
15.3.3 Market by Geography
15.4 Disease-Based
15.4.1 Market Overview
15.4.2 Market Size & Forecast
15.4.3 Market by Geography
15.5 Sports Nutrition
15.5.1 Market Overview
15.5.2 Market Size & Forecast
15.5.3 Market by Geography

16 End-User
16.1 Market Snapshot & Growth Engine
16.2 Market Overview
16.3 Direct Consumers
16.3.1 Market Overview
16.3.2 Market Size & Forecast
16.3.3 Market by Geography
16.4 Wellness & Fitness Centers
16.4.1 Market Overview
16.4.2 Market Size & Forecast
16.4.3 Market by Geography
16.5 Hospitals & Clinics
16.5.1 Market Overview
16.5.2 Market Size & Forecast
16.5.3 Market by Geography
16.6 Institutions
16.6.1 Market Overview
16.6.2 Market Size & Forecast
16.6.3 Market by Geography
16.7 Others
16.7.1 Market Overview
16.7.2 Market Size & Forecast
16.7.3 Market by Geography

17 Geography
17.1 Market Snapshot & Growth Engine
17.2 Geographic Overview

18 North America
18.1 Market Overview
18.2 Market Size & Forecast
18.3 Product
18.3.1 Market Size & Forecast
18.4 Form
18.4.1 Market Size & Forecast
18.5 Application
18.5.1 Market Size & Forecast
18.6 End-User
18.6.1 Market Size & Forecast
18.7 Key Countries
18.7.1 Us: Market Size & Forecast
18.7.2 Canada: Market Size & Forecast

19 Europe
19.1 Market Overview
19.2 Market Size & Forecast
19.3 Product
19.3.1 Market Size & Forecast
19.4 Form
19.4.1 Market Size & Forecast
19.5 Application
19.5.1 Market Size & Forecast
19.6 End-User
19.6.1 Market Size & Forecast
19.7 Key Countries
19.7.1 Germany: Market Size & Forecast
19.7.2 France: Market Size & Forecast
19.7.3 Uk: Market Size & Forecast
19.7.4 Italy: Market Size & Forecast
19.7.5 Spain: Market Size & Forecast
19.7.6 Norway: Market Size & Forecast
19.7.7 Sweden: Market Size & Forecast
19.7.8 Finland: Market Size & Forecast
19.7.9 Denmark: Market Size & Forecast
19.7.10 Belgium: Market Size & Forecast
19.7.11 Switzerland: Market Size & Forecast
19.7.12 Russia: Market Size & Forecast

20 Apac
20.1 Market Overview
20.2 Market Size & Forecast
20.3 Product
20.3.1 Market Size & Forecast
20.4 Form
20.4.1 Market Size & Forecast
20.5 Application
20.5.1 Market Size & Forecast
20.6 End-User
20.6.1 Market Size & Forecast
20.7 Key Countries
20.7.1 China: Market Size & Forecast
20.7.2 Japan: Market Size & Forecast
20.7.3 South Korea: Market Size & Forecast
20.7.4 Australia: Market Size & Forecast
20.7.5 India: Market Size & Forecast
20.7.6 Singapore: Market Size & Forecast
20.7.7 Indonesia: Market Size & Forecast
20.7.8 Malaysia: Market Size & Forecast

21 Middle East & Africa
21.1 Market Overview
21.2 Market Size & Forecast
21.3 Product
21.3.1 Market Size & Forecast
21.4 Form
21.4.1 Market Size & Forecast
21.5 Application
21.5.1 Market Size & Forecast
21.6 End-User
21.6.1 Market Size & Forecast
21.7 Key Countries
21.7.1 South Africa: Market Size & Forecast
21.7.2 Turkey: Market Size & Forecast
21.7.3 Saudi Arabia: Market Size & Forecast
21.7.4 Uae: Market Size & Forecast
21.7.5 Israel: Market Size & Forecast

22 Latin America
22.1 Market Overview
22.2 Market Size & Forecast
22.3 Product
22.3.1 Market Size & Forecast
22.4 Form
22.4.1 Market Size & Forecast
22.5 Application
22.5.1 Market Size & Forecast
22.6 End-User
22.6.1 Market Size & Forecast
22.7 Key Countries
22.7.1 Brazil: Market Size & Forecast
22.7.2 Mexico: Market Size & Forecast
22.7.3 Colombia: Market Size & Forecast

23 Competitive Landscape
23.1 Competition Overview

24 Key Company Profiles
24.1 Amway
24.1.1 Business Overview
24.1.2 Product Offerings
24.1.3 Key Strategies
24.1.4 Key Strengths
24.1.5 Key Opportunities
24.2 Herbalife Nutrition
24.2.1 Business Overview
24.2.2 Product Offerings
24.2.3 Key Strategies
24.2.4 Key Strengths
24.2.5 Key Opportunities
24.3 Nutrigenomix
24.3.1 Business Overview
24.3.2 Product Offerings
24.3.3 Key Strategies
24.3.4 Key Strengths
24.3.5 Key Opportunities
24.4 Basf
24.4.1 Business Overview
24.4.2 Product Offerings
24.4.3 Key Strategies
24.4.4 Key Strengths
24.4.5 Key Opportunities
24.5 Dsm
24.5.1 Business Overview
24.5.2 Product Offerings
24.5.3 Key Strategies
24.5.4 Key Strengths
24.5.5 Key Opportunities

25 Other Prominent Vendors
25.1 Atlas Biomed
25.1.1 Business Overview
25.1.2 Product Offerings
25.2 Dnalysis
25.2.1 Business Overview
25.2.2 Product Offerings
25.3 Persona
25.3.1 Business Overview
25.3.2 Product Offerings
25.4 Bactolac Pharmaceutical
25.4.1 Business Overview
25.4.2 Product Offerings
25.5 Balchem
25.5.1 Business Overview
25.5.2 Product Offerings
25.6 Wellness Coaches
25.6.1 Business Overview
25.6.2 Product Offerings
25.7 Daytwo
25.7.1 Business Overview
25.7.2 Product Offerings
25.8 Biogeniq
25.8.1 Business Overview
25.8.2 Product Offerings
25.9 Mindbodygreen
25.9.1 Business Overview
25.9.2 Product Offerings
25.10 Helix & Gene
25.10.1 Business Overview
25.10.2 Product Offerings
25.11 Metagenics
25.11.1 Business Overview
25.11.2 Product Offerings
25.12 Baze
25.12.1 Business Overview
25.12.2 Product Offerings
25.13 Gx Sciences
25.13.1 Business Overview
25.13.2 Product Offerings
25.14 Viome
25.14.1 Business Overview
25.14.2 Product Offerings
25.15 Zipongo
25.15.1 Business Overview
25.15.2 Product Offerings
25.16 Care/Of
25.16.1 Business Overview
25.16.2 Product Offerings
25.17 Dnafit
25.17.1 Business Overview
25.17.2 Product Offerings
25.18 Vitagene
25.18.1 Business Overview
25.18.2 Product Offerings
25.19 Instafit
25.19.1 Business Overview
25.19.2 Product Offerings
25.20 Segterra
25.20.1 Business Overview
25.20.2 Product Offerings
25.21 Nutrino
25.21.1 Business Overview
25.21.2 Product Offerings
25.22 Nourished
25.22.1 Business Overview
25.22.2 Product Offerings
25.23 Rootine
25.23.1 Business Overview
25.23.2 Product Offerings
25.24 Supp Nutrition
25.24.1 Business Overview
25.24.2 Product Offerings

26 Report Summary
26.1 Key Takeaways
26.2 Strategic Recommendations

27 Quantitative Summary
27.1 Product
27.2 Form
27.3 Application
27.4 End-User
27.5 Market by Geography
27.6 North America
27.6.1 Product
27.6.2 Form
27.6.3 Application
27.6.4 End-User
27.7 Europe
27.7.1 Product
27.7.2 Form
27.7.3 Application
27.7.4 End-User
27.8 Apac
27.8.1 Product
27.8.2 Form
27.8.3 Application
27.8.4 End-User
27.9 Middle East & Africa
27.9.1 Product
27.9.2 Form
27.9.3 Application
27.9.4 End-User
27.10 Latin America
27.10.1 Product
27.10.2 Form
27.10.3 Application
27.10.4 End-User

28 Appendix
28.1 Abbreviations

Companies Mentioned

  • Amway
  • Herbalife Nutrition
  • Nutrigenomix
  • DSM
  • Atlas Biomed
  • DNAlysis
  • Persona
  • Bactolac Pharmaceutical
  • Balchem
  • Wellness Coaches
  • DayTwo
  • BiogeniQ
  • mindbodygreen
  • Helix & Gene
  • Metagenics
  • Baze
  • GX Sciences
  • Viome
  • Zipongo
  • Care/of
  • DNAfit
  • Vitagene
  • InstaFit
  • Segterra
  • Nutrino
  • Nourished
  • Rootine
  • Supp Nutrition


Our research comprises a mix of primary and secondary research. The secondary research sources that are typically referred to include, but are not limited to, company websites, annual reports, financial reports, company pipeline charts, broker reports, investor presentations and SEC filings, journals and conferences, internal proprietary databases, news articles, press releases, and webcasts specific to the companies operating in any given market.

Primary research involves email interactions with the industry participants across major geographies. The participants who typically take part in such a process include, but are not limited to, CEOs, VPs, business development managers, market intelligence managers, and national sales managers. We primarily rely on internal research work and internal databases that we have populated over the years. We cross-verify our secondary research findings with the primary respondents participating in the study.



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