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Middle East & Africa Air Fryer Market Outlook, 2028

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    Report

  • 72 Pages
  • January 2023
  • Region: Africa, Middle East
  • Bonafide Research
  • ID: 5738904
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According to the market outlook for air fryers, the rising number of heart ailments caused by improper eating habits is making consumers more conscious of their health practises. This entails a diet shift and the consumption of nutritious foods. The notion of an air fryer allows one to eat fried food while consuming less oil. Air fryers use convection heat to cook food to the point where it becomes brown and crispy on the surface while remaining moist on the inside. Less cooking time, no mess, and the use of minimal oil are the primary drivers driving the expansion of air fryers. The oil used in the air fryer is largely brushed over the meal. An Air Fryer is similar to a Microwave Oven in that it can bake and roast, but the key difference is that its heating components are positioned on the upper side with a powerful fan, making the food very crunchy and crispy in no time and, most significantly, with less oil and deep-fried. Air fryers heat up quickly and cook food evenly and quickly, thanks to the combination of concentrated heating and the installation of a specific sized fan.

According to the research report, Middle East and Africa Air Fryer Market Outlook, 2028 the market is anticipated to grow by USD 42.50 Million from 2023 to 2028. Consumption of low-fat, healthy alternatives have increased as a result of increased health consciousness and awareness of the harmful implications of poor dietary choices. This has influenced purchase behaviour, notably for kitchen appliances. Consumer preferences, such as a decrease in junk food consumption and an increase in the popularity of low-fat or low-oil-based cuisine, have prompted kitchen appliance manufacturers to provide unique health-conscious solutions. Modern air fryers use only about one teaspoon of oil to cook food while circulating hot air. This is touted as a guilt-free, healthy substitute for popular fried foods. Furthermore, aberrant chemical accumulations such as acrylamide have been linked to cancer and pancreatic diseases. As a result, people all around the world prefer low-oil or air-fried foods, which boosts sales.

The Middle East and African market is divided into two types of air fryers: basket and paddle. Basket-style air fryers will account for more than 66% of the market in 2022 because they are kinder on battered and coated foods like onion rings and home-battered dishes, and they have fewer moving components, which may result in a longer life period. Paddle-style air fryers are expected to gain popularity throughout the forecast period since they can cook liquid goods such as risotto and curries and do not require human supervision while cooking because the fries flip themselves.

According to the report, the Middle East and African market is divided into two device types: manual air fryers and electric air fryers. The Electric Air Fryer leads the pack with a 68% market share. This is due to a rise in the usage of digital equipment, an increase in the requirement for automation, and an increase in health awareness. The market is divided into residential and commercial applications, according to the report. Home consumers prefer innovative multipurpose air fryers to traditional deep fryers. As a result, market organisations are more encouraged to supply things that are more complicated, compact, and user-friendly in order to meet the wants and demands of the residential zone. As a result, the residential sector will account for more than 83% of the market in 2022. The market is divided into two groups based on distribution channel: offline and internet. As the number of supermarkets and retail stores in the Middle East and Africa grows, the offline channel, which includes supermarkets and hypermarkets, retail stores, specialty stores, and so on, accounts for more than 90% of the market. Furthermore, due to considerations such as ease, comfort, cost savings, and so on, the internet channel is predicted to grow fast during the projection period.

The Middle East and African Air Fryer market is dominated by the UAE, Saudi Arabia, and South Africa. Due to the high penetration rates of Air fryers in these countries, manufacturers have a lucrative chance to expand. Due to its dominance in this industry, Saudi Arabia is expected to account for the largest share of the Middle East & Africa Air Fryer market over the forecast period. The health-conscious generation requires technology that allows them to eat their favourite foods without feeling guilty. In this case, an air fryer comes in handy because it produces fried treats with little to no oil. Furthermore, the modern and efficient heating system functions smoothly since it saves money, making it easier for end users to adopt. Conventional frying consumes a lot of oil, gasoline, and labour, but an air fryer consumes very little oil and produces virtually the same taste. As a result, the use of air fryers in ordinary families is expected to increase during the projected period.

Major Companies present in the market:

Koninklijke Philips N.V., BLACK+DECKER Inc., Breville Group Ltd, Groupe SEB, Newell Brands, 'De' Longhi Group, Gorenje, Havells India ltd., Instant Brands, Stovekraft.

Considered in this report

  • Geography: Middle East & Africa
  • Historic year: 2017
  • Base year: 2022
  • Estimated year: 2023
  • Forecast year: 2028

Aspects covered in this report

  • Middle East & Africa Air Fryer market with its value and forecast along with its segments
  • Country-wise built-in kitchen appliances market analysis
  • Various drivers and challenges
  • On-going trends and developments
  • Top profiled companies
  • Strategic recommendation

Countries covered in the report:

  • UAE
  • Saudi Arabia
  • South Africa

By Device Type:

  • Manual Air fryer
  • Electric Air fryer

By End Users:

  • Commercial
  • Residential

By Distribution Channel:

  • Offline
  • Online

By Product Type:

  • Basket Air Fryer (Drawer)
  • Paddle Air Fryer (Lid)

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Air Fryer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

1. Executive Summary
2. Market Dynamics
2.1. Market Drivers
2.2. Challenges
2.3. Opportunity
2.4. Restraints
2.5. Market Trends
2.6. Covid-19 Effect
2.7. Supply chain Analysis
2.8. Policy & Regulatory Framework
2.9. Industry Experts Views
3. Research Methodology
3.1. Secondary Research
3.2. Primary Data Collection
3.3. Market Formation & Validation
3.4. Report Writing, Quality Check & Delivery
4. Market Structure
4.1. Market Considerate
4.2. Assumptions
4.3. Limitations
4.4. Abbreviations
4.5. Sources
4.6. Definitions
5. Economic /Demographic Snapshot
6. Competitive Landscape
6.1. Competitive Dashboard
6.2. Business Strategies Adopted by Key Players
6.3. Key Players Market Share Insights and Analysis, 2022
6.4. Key Players Market Positioning Matrix
6.5. Consolidated SWOT Analysis of Key Players
6.6. Porter's Five Forces
7. Global Air Fryer Market Outlook
7.1. Market Size By Value
7.2. Market Size and Forecast, By Geography
7.3. Market Size and Forecast, By Device Type
7.4. Market Size and Forecast, By End User
7.5. Market Size and Forecast, By Distribution Channel
7.6. Market Size and Forecast, By Product Type
7.7. Market Size and Forecast, By Price Range
7.8. Market Size and Forecast, By Wattage
8. Middle East & Africa Air Fryer Market Outlook
8.1. Market Size By Value
8.2. Market Share By Country
8.3. Market Size and Forecast By Device Type
8.4. Market Size and Forecast By End User
8.5. Market Size and Forecast By Distribution Channel
8.6. Market Size and Forecast By Product Type
8.7. UAE Air Fryer Market Outlook
8.7.1. Market Size By Value
8.7.2. Market Size and Forecast By Device Type
8.7.3. Market Size and Forecast By End User
8.7.4. Market Size and Forecast By Distribution Channel
8.7.5. Market Size and Forecast By Product Type
8.8. Saudi Arabia Air Fryer Market Outlook
8.8.1. Market Size By Value
8.8.2. Market Size and Forecast By Device Type
8.8.3. Market Size and Forecast By End User
8.8.4. Market Size and Forecast By Distribution Channel
8.8.5. Market Size and Forecast By Product Type
8.9. South Africa Air Fryer Market Outlook
8.9.1. Market Size By Value
8.9.2. Market Size and Forecast By Device Type
8.9.3. Market Size and Forecast By End User
8.9.4. Market Size and Forecast By Distribution Channel
8.9.5. Market Size and Forecast By Product Type
9. Company Profile
9.1. Koninklijke Philips N.V.
9.1.1. Company Snapshot
9.1.2. Company Overview
9.1.3. Financial Highlights
9.1.4. Geographic Insights
9.1.5. Business Segment & Performance
9.1.6. Product Portfolio
9.1.7. Key Executives
9.1.8. Strategic Moves & Developments
9.2. Stanley Black & Decker
9.3. Newell Brands
9.4. Groupe SEB
9.5. De’ Longhi Group
9.6. Havells India Ltd.
9.7. Gorenje
9.8. Breville Group Limited
9.9. Instant Brands
9.10. Stovekraft Private Limited
10. Strategic Recommendations
11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports
12. Disclaimer
List of Figures
Figure 1: Global Air Fryer Market Size (USD Million) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 5: Market Share insights of key players, 2022
Figure 6: Porter's Five Forces of Global Air Fryer Market
Figure 7: Global Air Fryer Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 8: Global Air Fryer Market Share By Region (2022)
Figure 9: Middle East & Africa Air Fryer Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 10: Middle East & Africa Air Fryer Market Share By Country (2022)
Figure 11: UAE Air Fryer Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 12: Saudi Arabia Air Fryer Market Size By Value (2017, 2022 & 2028F) (in USD Million)
Figure 13: South Africa Air Fryer Market Size By Value (2017, 2022 & 2028F) (in USD Million)
List of Tables
Table 1: Global Air Fryer Market Snapshot, By Segmentation (2022 & 2028) (in USD Million)
Table 2: Influencing Factors for Global Air Fryer Market, 2022
Table 3: Top 10 Counties Economic Snapshot 2020
Table 4: Economic Snapshot of Other Prominent Countries 2020
Table 5: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 6: Global Air Fryer Market Size and Forecast, By Geography (2017 to 2028F) (In USD Million)
Table 7: Global Air Fryer Market Size and Forecast, By Device Type (2017 to 2028F) (In USD Million)
Table 8: Global Air Fryer Market Size and Forecast, By End User (2017 to 2028F) (In USD Million)
Table 9: Global Air Fryer Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Million)
Table 10: Global Air Fryer Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Million)
Table 11: Global Air Fryer Market Size and Forecast, By Price Range (2017 to 2028F) (In USD Million)
Table 12: Global Air Fryer Market Size and Forecast, By Wattage (2017 to 2028F) (In USD Million)
Table 13: Middle East & Africa Air Fryer Market Size and Forecast By Device Type (2017 to 2028F) (In USD Million)
Table 14: Middle East & Africa Air Fryer Market Size and Forecast By End User (2017 to 2028F) (In USD Million)
Table 15: Middle East & Africa Air Fryer Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Million)
Table 16: Middle East & Africa Air Fryer Market Size and Forecast By Product Type (2017 to 2028F) (In USD Million)
Table 17: UAE Air Fryer Market Size and Forecast By Device Type (2017, 2022 & 2028F)
Table 18: UAE Air Fryer Market Size and Forecast By End User (2017, 2022 & 2028F)
Table 19: UAE Air Fryer Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 20: UAE Air Fryer Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 21: Saudi Arabia Air Fryer Market Size and Forecast By Device Type (2017, 2022 & 2028F)
Table 22: Saudi Arabia Air Fryer Market Size and Forecast By End User (2017, 2022 & 2028F)
Table 23: Saudi Arabia Air Fryer Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 24: Saudi Arabia Air Fryer Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 25: South Africa Air Fryer Market Size and Forecast By Device Type (2017, 2022 & 2028F)
Table 26: South Africa Air Fryer Market Size and Forecast By End User (2017, 2022 & 2028F)
Table 27: South Africa Air Fryer Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 28: South Africa Air Fryer Market Size and Forecast By Product Type (2017, 2022 & 2028F)