The hard kombucha market was valued at $40.05 million in 2021 and is estimated to reach $1,678.47 million by 2031, registering a CAGR of 41.91% from 2022 to 2031. The market for hard kombucha was dominated by flavored product types in 2021.
Kombucha, a fermented and slightly effervescent tea-based drink, has been around for centuries but has only recently gained popularity across the globe. The introduction of hard kombuchas has helped to broaden the category's appeal and attract a new generation of drinkers, resulting in a thriving emerging beverage subcategory. In terms of volume, the hard kombucha segment is in its initial stage. Hard kombucha has a worldwide following, but there is still a lot of room to educate the public about its unique benefits.
The drink has origins in China, Russia, and Eastern Europe, and is commonly made by fermenting sugared tea with a symbiotic culture of bacteria and yeast, or SCOBY, to produce a probiotic concoction that is often enhanced with spices, fruits, or herbal additives.
Hard kombucha has numerous health benefits, ranging from arthritis and diabetes relief to the treatment of chronic illnesses. However, kombucha has received negative publicity as a result of people brewing it at home without controlling the bacteria growth, which has resulted in adverse health reactions. Nonetheless, the rise of commercial kombucha products over the last two decades has paved the way for a new health drink category, and the addition of hard kombuchas has only added to the segment's consumer appeal.
Manufacturers are highly investing to develop and market a wide range of delicious offerings that have transformed hard kombucha from a niche medicinal brew of the ultra-health conscious to a well-established segment of health and wellness beverages aimed at the mass market.
Aside from the health benefits of fermented foods and beverages, millennials in particular are known to prefer traditional processing methods, and fermentation is expected to be as traditional as it gets. Apart from that, the rising trend of craft beverages is projected to propel the hard kombucha market demand. The craft beverage trend began with beer but has since expanded to include low-alcoholic beverages such as hard kombucha. Also, craft beer has elevated the aluminum can format into the premium realm, and hard kombucha products are clearly capable of capitalizing on this. The can format may also serve to popularize the drink among the young male demographic, and by employing an immunity-boosting, sports drink alternative positioning.
The growth of e-commerce in the hard kombucha market is providing and will continue to provide a significant boost to the market in the future. Despite the high prices of hard kombucha, the majority of non-alcoholic spirit manufacturers sell their products through e-commerce channels, with benefits such as quick delivery and a variety of discounts and offers despite high prices of hard kombucha which is attracting many consumers to purchase hard kombucha online. Further improvements to customers' online shopping experiences for hard kombucha will help the market grow in the future.
While socializing and mealtimes at home are the most popular times for no/low beverages across all demographics, millennials and higher-income consumers in all markets are more likely to use no/low products to unwind or post-exercise. According to allied analytics, only 5-6% of no/low consumers drink it after 11 p.m. Many brands aimed at late-night revelry and dark spirits events have struggled to gain consumer acceptance. The no/low alcohol market is still in its early stages in many categories and geographies, as the sector continues to define itself.
The hard kombucha market is segmented on the basis of product type, category, distribution channel, and region. By product type, the hard kombucha market is classified into plain and flavored. Depending on category, the market is categorized into conventional and organic. According to distribution channels used for the sale of hard kombucha, the market is segmented into food retail and food service. By region, the market is divided across North America (U.S., Canada, Mexico), Europe (Germany, UK, France, Switzerland, Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, Rest of Asia-Pacific) , and LAMEA (Brazil, Argentina, South Africa, Rest of LAMEA).
Some of the major players analyzed in this report are Boochcraft, JuneShine, Inc., Jiant, Kombrewcha, KYLA Hard Kombucha, Unity Vibration Kombucha, Dr Hops Kombucha Beer, LLC., Flying Embers, GTs Living Foods LLC., Tailored Beverage Company, Buddha's Brew, Inc., New Holland Brewing Company, LLC, Wild Tonic, ummi kombucha, and Odell Brewing.
Kombucha, a fermented and slightly effervescent tea-based drink, has been around for centuries but has only recently gained popularity across the globe. The introduction of hard kombuchas has helped to broaden the category's appeal and attract a new generation of drinkers, resulting in a thriving emerging beverage subcategory. In terms of volume, the hard kombucha segment is in its initial stage. Hard kombucha has a worldwide following, but there is still a lot of room to educate the public about its unique benefits.
The drink has origins in China, Russia, and Eastern Europe, and is commonly made by fermenting sugared tea with a symbiotic culture of bacteria and yeast, or SCOBY, to produce a probiotic concoction that is often enhanced with spices, fruits, or herbal additives.
Hard kombucha has numerous health benefits, ranging from arthritis and diabetes relief to the treatment of chronic illnesses. However, kombucha has received negative publicity as a result of people brewing it at home without controlling the bacteria growth, which has resulted in adverse health reactions. Nonetheless, the rise of commercial kombucha products over the last two decades has paved the way for a new health drink category, and the addition of hard kombuchas has only added to the segment's consumer appeal.
Manufacturers are highly investing to develop and market a wide range of delicious offerings that have transformed hard kombucha from a niche medicinal brew of the ultra-health conscious to a well-established segment of health and wellness beverages aimed at the mass market.
Aside from the health benefits of fermented foods and beverages, millennials in particular are known to prefer traditional processing methods, and fermentation is expected to be as traditional as it gets. Apart from that, the rising trend of craft beverages is projected to propel the hard kombucha market demand. The craft beverage trend began with beer but has since expanded to include low-alcoholic beverages such as hard kombucha. Also, craft beer has elevated the aluminum can format into the premium realm, and hard kombucha products are clearly capable of capitalizing on this. The can format may also serve to popularize the drink among the young male demographic, and by employing an immunity-boosting, sports drink alternative positioning.
The growth of e-commerce in the hard kombucha market is providing and will continue to provide a significant boost to the market in the future. Despite the high prices of hard kombucha, the majority of non-alcoholic spirit manufacturers sell their products through e-commerce channels, with benefits such as quick delivery and a variety of discounts and offers despite high prices of hard kombucha which is attracting many consumers to purchase hard kombucha online. Further improvements to customers' online shopping experiences for hard kombucha will help the market grow in the future.
While socializing and mealtimes at home are the most popular times for no/low beverages across all demographics, millennials and higher-income consumers in all markets are more likely to use no/low products to unwind or post-exercise. According to allied analytics, only 5-6% of no/low consumers drink it after 11 p.m. Many brands aimed at late-night revelry and dark spirits events have struggled to gain consumer acceptance. The no/low alcohol market is still in its early stages in many categories and geographies, as the sector continues to define itself.
The hard kombucha market is segmented on the basis of product type, category, distribution channel, and region. By product type, the hard kombucha market is classified into plain and flavored. Depending on category, the market is categorized into conventional and organic. According to distribution channels used for the sale of hard kombucha, the market is segmented into food retail and food service. By region, the market is divided across North America (U.S., Canada, Mexico), Europe (Germany, UK, France, Switzerland, Rest of Europe), Asia-Pacific (China, Japan, South Korea, Australia, Rest of Asia-Pacific) , and LAMEA (Brazil, Argentina, South Africa, Rest of LAMEA).
Some of the major players analyzed in this report are Boochcraft, JuneShine, Inc., Jiant, Kombrewcha, KYLA Hard Kombucha, Unity Vibration Kombucha, Dr Hops Kombucha Beer, LLC., Flying Embers, GTs Living Foods LLC., Tailored Beverage Company, Buddha's Brew, Inc., New Holland Brewing Company, LLC, Wild Tonic, ummi kombucha, and Odell Brewing.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the hard kombucha market analysis from 2021 to 2031 to identify the prevailing hard kombucha market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's Five Forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the hard kombucha market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global hard kombucha market trends, key players, market segments, application areas, and market growth Strategies.
Key Market Segments
By Category
- Conventional
- Organic
By Distribution Channel
- Food Retail
- Food Retail
- Store-Based
- Non-Store-Based
- Food Service
By Product Type
- Plain
- Flavored
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- UK
- France
- Switzerland
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- Australia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- Argentina
- South Africa
- Rest of LAMEA
Key Market Players
- Boochcraft
- Unity Vibration Kombucha
- Flying Embers
- GTs Living Foods LLC.
- Buddha's Brew, Inc.
- Odell Brewing Co.
- Kombrewcha
- ummi kombucha
- Jiant
- Tailored Beverage Company
- New Holland Brewing Company, LLC
- KYLA Hard Kombucha
- Wild Tonic
- Dr Hops Kombucha Beer, LLC.
- JuneShine, Inc.
Table of Contents
CHAPTER 1: INTRODUCTION1.1.Report description
1.2.Key market segments
1.3.Key benefits to the stakeholders
1.4.Research Methodology
1.4.1.Secondary research
1.4.2.Primary research
1.4.3.Analyst tools and models
CHAPTER 2: EXECUTIVE SUMMARY
2.1.Key findings of the study
2.2.CXO Perspective
CHAPTER 3: MARKET OVERVIEW
3.1.Market definition and scope
3.2.Key findings
3.2.1.Top investment pockets
3.3.Porter’s five forces analysis
3.4.Market dynamics
3.4.1.Drivers
3.4.1.1. Increase in demand for functional beverages in developing nations
3.4.1.2. The increasing popularity of no and low-alcoholic beverages
3.4.1.3. Health benefits associated with consumption
3.4.2.Restraints
3.4.2.1. Availability of substitutes
3.4.2.2. Stringent regulations and international quality standards
3.4.3.Opportunities
3.4.3.1. Delivery via e-commerce platforms to provide lucrative opportunities for the engaged stakeholders
3.4.3.2. Launch of innovative products
3.4.3.3. Commitment toward sustainable packaging
3.5.COVID-19 Impact Analysis on the market
CHAPTER 4: HARD KOMBUCHA MARKET, BY PRODUCT TYPE
4.1 Overview
4.1.1 Market size and forecast
4.2. Plain
4.2.1 Key market trends, growth factors and opportunities
4.2.2 Market size and forecast, by region
4.2.3 Market share analysis by country
4.3. Flavored
4.3.1 Key market trends, growth factors and opportunities
4.3.2 Market size and forecast, by region
4.3.3 Market share analysis by country
CHAPTER 5: HARD KOMBUCHA MARKET, BY CATEGORY
5.1 Overview
5.1.1 Market size and forecast
5.2. Conventional
5.2.1 Key market trends, growth factors and opportunities
5.2.2 Market size and forecast, by region
5.2.3 Market share analysis by country
5.3. Organic
5.3.1 Key market trends, growth factors and opportunities
5.3.2 Market size and forecast, by region
5.3.3 Market share analysis by country
CHAPTER 6: HARD KOMBUCHA MARKET, BY DISTRIBUTION CHANNEL
6.1 Overview
6.1.1 Market size and forecast
6.2. Food Retail
6.2.1 Key market trends, growth factors and opportunities
6.2.2 Market size and forecast, by region
6.2.3 Market share analysis by country
6.2.4 Food Retail Hard Kombucha Market by Food Retail
6.2.4.1 Store-Based Market size and forecast, by region
6.2.4.2 Store-Based Market size and forecast, by country
6.2.4.3 Non-Store-Based Market size and forecast, by region
6.2.4.4 Non-Store-Based Market size and forecast, by country
6.3. Food Service
6.3.1 Key market trends, growth factors and opportunities
6.3.2 Market size and forecast, by region
6.3.3 Market share analysis by country
CHAPTER 7: HARD KOMBUCHA MARKET, BY REGION
7.1 Overview
7.1.1 Market size and forecast
7.2 North America
7.2.1 Key trends and opportunities
7.2.2 North America Market size and forecast, by Product Type
7.2.3 North America Market size and forecast, by Category
7.2.4 North America Market size and forecast, by Distribution Channel
7.2.4.1 North America Food Retail Hard Kombucha Market by Food Retail
7.2.5 North America Market size and forecast, by country
7.2.5.1 U.S.
7.2.5.1.1 Key market trends, growth factors and opportunities
7.2.5.1.2 Market size and forecast, by Product Type
7.2.5.1.3 Market size and forecast, by Category
7.2.5.1.4 Market size and forecast, by Distribution Channel
7.2.5.1.4.1 U.S. Food Retail Hard Kombucha Market by Food Retail
7.2.5.2 Canada
7.2.5.2.1 Key market trends, growth factors and opportunities
7.2.5.2.2 Market size and forecast, by Product Type
7.2.5.2.3 Market size and forecast, by Category
7.2.5.2.4 Market size and forecast, by Distribution Channel
7.2.5.2.4.1 Canada Food Retail Hard Kombucha Market by Food Retail
7.2.5.3 Mexico
7.2.5.3.1 Key market trends, growth factors and opportunities
7.2.5.3.2 Market size and forecast, by Product Type
7.2.5.3.3 Market size and forecast, by Category
7.2.5.3.4 Market size and forecast, by Distribution Channel
7.2.5.3.4.1 Mexico Food Retail Hard Kombucha Market by Food Retail
7.3 Europe
7.3.1 Key trends and opportunities
7.3.2 Europe Market size and forecast, by Product Type
7.3.3 Europe Market size and forecast, by Category
7.3.4 Europe Market size and forecast, by Distribution Channel
7.3.4.1 Europe Food Retail Hard Kombucha Market by Food Retail
7.3.5 Europe Market size and forecast, by country
7.3.5.1 Germany
7.3.5.1.1 Key market trends, growth factors and opportunities
7.3.5.1.2 Market size and forecast, by Product Type
7.3.5.1.3 Market size and forecast, by Category
7.3.5.1.4 Market size and forecast, by Distribution Channel
7.3.5.1.4.1 Germany Food Retail Hard Kombucha Market by Food Retail
7.3.5.2 UK
7.3.5.2.1 Key market trends, growth factors and opportunities
7.3.5.2.2 Market size and forecast, by Product Type
7.3.5.2.3 Market size and forecast, by Category
7.3.5.2.4 Market size and forecast, by Distribution Channel
7.3.5.2.4.1 UK Food Retail Hard Kombucha Market by Food Retail
7.3.5.3 France
7.3.5.3.1 Key market trends, growth factors and opportunities
7.3.5.3.2 Market size and forecast, by Product Type
7.3.5.3.3 Market size and forecast, by Category
7.3.5.3.4 Market size and forecast, by Distribution Channel
7.3.5.3.4.1 France Food Retail Hard Kombucha Market by Food Retail
7.3.5.4 Switzerland
7.3.5.4.1 Key market trends, growth factors and opportunities
7.3.5.4.2 Market size and forecast, by Product Type
7.3.5.4.3 Market size and forecast, by Category
7.3.5.4.4 Market size and forecast, by Distribution Channel
7.3.5.4.4.1 Switzerland Food Retail Hard Kombucha Market by Food Retail
7.3.5.5 Rest of Europe
7.3.5.5.1 Key market trends, growth factors and opportunities
7.3.5.5.2 Market size and forecast, by Product Type
7.3.5.5.3 Market size and forecast, by Category
7.3.5.5.4 Market size and forecast, by Distribution Channel
7.3.5.5.4.1 Rest of Europe Food Retail Hard Kombucha Market by Food Retail
7.4 Asia-Pacific
7.4.1 Key trends and opportunities
7.4.2 Asia-Pacific Market size and forecast, by Product Type
7.4.3 Asia-Pacific Market size and forecast, by Category
7.4.4 Asia-Pacific Market size and forecast, by Distribution Channel
7.4.4.1 Asia-Pacific Food Retail Hard Kombucha Market by Food Retail
7.4.5 Asia-Pacific Market size and forecast, by country
7.4.5.1 China
7.4.5.1.1 Key market trends, growth factors and opportunities
7.4.5.1.2 Market size and forecast, by Product Type
7.4.5.1.3 Market size and forecast, by Category
7.4.5.1.4 Market size and forecast, by Distribution Channel
7.4.5.1.4.1 China Food Retail Hard Kombucha Market by Food Retail
7.4.5.2 Japan
7.4.5.2.1 Key market trends, growth factors and opportunities
7.4.5.2.2 Market size and forecast, by Product Type
7.4.5.2.3 Market size and forecast, by Category
7.4.5.2.4 Market size and forecast, by Distribution Channel
7.4.5.2.4.1 Japan Food Retail Hard Kombucha Market by Food Retail
7.4.5.3 South Korea
7.4.5.3.1 Key market trends, growth factors and opportunities
7.4.5.3.2 Market size and forecast, by Product Type
7.4.5.3.3 Market size and forecast, by Category
7.4.5.3.4 Market size and forecast, by Distribution Channel
7.4.5.3.4.1 South Korea Food Retail Hard Kombucha Market by Food Retail
7.4.5.4 Australia
7.4.5.4.1 Key market trends, growth factors and opportunities
7.4.5.4.2 Market size and forecast, by Product Type
7.4.5.4.3 Market size and forecast, by Category
7.4.5.4.4 Market size and forecast, by Distribution Channel
7.4.5.4.4.1 Australia Food Retail Hard Kombucha Market by Food Retail
7.4.5.5 Rest of Asia-Pacific
7.4.5.5.1 Key market trends, growth factors and opportunities
7.4.5.5.2 Market size and forecast, by Product Type
7.4.5.5.3 Market size and forecast, by Category
7.4.5.5.4 Market size and forecast, by Distribution Channel
7.4.5.5.4.1 Rest of Asia-Pacific Food Retail Hard Kombucha Market by Food Retail
7.5 LAMEA
7.5.1 Key trends and opportunities
7.5.2 LAMEA Market size and forecast, by Product Type
7.5.3 LAMEA Market size and forecast, by Category
7.5.4 LAMEA Market size and forecast, by Distribution Channel
7.5.4.1 LAMEA Food Retail Hard Kombucha Market by Food Retail
7.5.5 LAMEA Market size and forecast, by country
7.5.5.1 Brazil
7.5.5.1.1 Key market trends, growth factors and opportunities
7.5.5.1.2 Market size and forecast, by Product Type
7.5.5.1.3 Market size and forecast, by Category
7.5.5.1.4 Market size and forecast, by Distribution Channel
7.5.5.1.4.1 Brazil Food Retail Hard Kombucha Market by Food Retail
7.5.5.2 Argentina
7.5.5.2.1 Key market trends, growth factors and opportunities
7.5.5.2.2 Market size and forecast, by Product Type
7.5.5.2.3 Market size and forecast, by Category
7.5.5.2.4 Market size and forecast, by Distribution Channel
7.5.5.2.4.1 Argentina Food Retail Hard Kombucha Market by Food Retail
7.5.5.3 South Africa
7.5.5.3.1 Key market trends, growth factors and opportunities
7.5.5.3.2 Market size and forecast, by Product Type
7.5.5.3.3 Market size and forecast, by Category
7.5.5.3.4 Market size and forecast, by Distribution Channel
7.5.5.3.4.1 South Africa Food Retail Hard Kombucha Market by Food Retail
7.5.5.4 Rest of LAMEA
7.5.5.4.1 Key market trends, growth factors and opportunities
7.5.5.4.2 Market size and forecast, by Product Type
7.5.5.4.3 Market size and forecast, by Category
7.5.5.4.4 Market size and forecast, by Distribution Channel
7.5.5.4.4.1 Rest of LAMEA Food Retail Hard Kombucha Market by Food Retail
CHAPTER 8: COMPETITIVE LANDSCAPE
8.1. Introduction
8.2. Top winning strategies
8.3. Product Mapping of Top 10 Player
8.4. Competitive Dashboard
8.5. Competitive Heatmap
8.6. Top player positioning, 2021
CHAPTER 9: COMPANY PROFILES
9.1 Boochcraft
9.1.1 Company overview
9.1.2 Key Executives
9.1.3 Company snapshot
9.1.4 Operating business segments
9.1.5 Product portfolio
9.1.6 Business performance
9.1.7 Key strategic moves and developments
9.2 Unity Vibration Kombucha
9.2.1 Company overview
9.2.2 Key Executives
9.2.3 Company snapshot
9.2.4 Operating business segments
9.2.5 Product portfolio
9.2.6 Business performance
9.2.7 Key strategic moves and developments
9.3 Flying Embers
9.3.1 Company overview
9.3.2 Key Executives
9.3.3 Company snapshot
9.3.4 Operating business segments
9.3.5 Product portfolio
9.3.6 Business performance
9.3.7 Key strategic moves and developments
9.4 GTs Living Foods LLC.
9.4.1 Company overview
9.4.2 Key Executives
9.4.3 Company snapshot
9.4.4 Operating business segments
9.4.5 Product portfolio
9.4.6 Business performance
9.4.7 Key strategic moves and developments
9.5 Buddha's Brew, Inc.
9.5.1 Company overview
9.5.2 Key Executives
9.5.3 Company snapshot
9.5.4 Operating business segments
9.5.5 Product portfolio
9.5.6 Business performance
9.5.7 Key strategic moves and developments
9.6 Odell Brewing Co.
9.6.1 Company overview
9.6.2 Key Executives
9.6.3 Company snapshot
9.6.4 Operating business segments
9.6.5 Product portfolio
9.6.6 Business performance
9.6.7 Key strategic moves and developments
9.7 Kombrewcha
9.7.1 Company overview
9.7.2 Key Executives
9.7.3 Company snapshot
9.7.4 Operating business segments
9.7.5 Product portfolio
9.7.6 Business performance
9.7.7 Key strategic moves and developments
9.8 ummi kombucha
9.8.1 Company overview
9.8.2 Key Executives
9.8.3 Company snapshot
9.8.4 Operating business segments
9.8.5 Product portfolio
9.8.6 Business performance
9.8.7 Key strategic moves and developments
9.9 Jiant
9.9.1 Company overview
9.9.2 Key Executives
9.9.3 Company snapshot
9.9.4 Operating business segments
9.9.5 Product portfolio
9.9.6 Business performance
9.9.7 Key strategic moves and developments
9.10 Tailored Beverage Company
9.10.1 Company overview
9.10.2 Key Executives
9.10.3 Company snapshot
9.10.4 Operating business segments
9.10.5 Product portfolio
9.10.6 Business performance
9.10.7 Key strategic moves and developments
9.11 New Holland Brewing Company, LLC
9.11.1 Company overview
9.11.2 Key Executives
9.11.3 Company snapshot
9.11.4 Operating business segments
9.11.5 Product portfolio
9.11.6 Business performance
9.11.7 Key strategic moves and developments
9.12 KYLA Hard Kombucha
9.12.1 Company overview
9.12.2 Key Executives
9.12.3 Company snapshot
9.12.4 Operating business segments
9.12.5 Product portfolio
9.12.6 Business performance
9.12.7 Key strategic moves and developments
9.13 Wild Tonic
9.13.1 Company overview
9.13.2 Key Executives
9.13.3 Company snapshot
9.13.4 Operating business segments
9.13.5 Product portfolio
9.13.6 Business performance
9.13.7 Key strategic moves and developments
9.14 Dr Hops Kombucha Beer, LLC.
9.14.1 Company overview
9.14.2 Key Executives
9.14.3 Company snapshot
9.14.4 Operating business segments
9.14.5 Product portfolio
9.14.6 Business performance
9.14.7 Key strategic moves and developments
9.15 JuneShine, Inc.
9.15.1 Company overview
9.15.2 Key Executives
9.15.3 Company snapshot
9.15.4 Operating business segments
9.15.5 Product portfolio
9.15.6 Business performance
9.15.7 Key strategic moves and developments
List of Tables
Table 1. Global Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 2. Hard Kombucha Market for Plain, by Region, 2021-2031 (Revenue, $Million)
Table 3. Hard Kombucha Market for Flavored, by Region, 2021-2031 (Revenue, $Million)
Table 4. Global Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 5. Hard Kombucha Market for Conventional, by Region, 2021-2031 (Revenue, $Million)
Table 6. Hard Kombucha Market for Organic, by Region, 2021-2031 (Revenue, $Million)
Table 7. Global Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 8. Hard Kombucha Market for Food Retail, by Region, 2021-2031 (Revenue, $Million)
Table 9. Global Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 10. Hard Kombucha Market for Store-based, by Region, 2021-2031 (Revenue, $Million)
Table 11. Hard Kombucha Market for Non-Store-based, by Region, 2021-2031 (Revenue, $Million)
Table 12. Hard Kombucha Market for Food Service, by Region, 2021-2031 (Revenue, $Million)
Table 13. Hard Kombucha Market, by Region, 2021-2031 (Revenue, $Million)
Table 14. North America Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 15. North America Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 16. North America Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 17. North America Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 18. North America Hard Kombucha Market, by Country, 2021-2031 (Revenue, $Million)
Table 19. U.S. Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 20. U.S. Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 21. U.S. Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 22. U.S. Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 23. Canada Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 24. Canada Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 25. Canada Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 26. Canada Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 27. Mexico Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 28. Mexico Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 29. Mexico Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 30. Mexico Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 31. Europe Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 32. Europe Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 33. Europe Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 34. Europe Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 35. Europe Hard Kombucha Market, by Country, 2021-2031 (Revenue, $Million)
Table 36. Germany Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 37. Germany Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 38. Germany Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 39. Germany Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 40. UK Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 41. UK Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 42. UK Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 43. UK Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 44. France Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 45. France Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 46. France Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 47. France Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 48. Switzerland Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 49. Switzerland Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 50. Switzerland Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 51. Switzerland Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 52. Rest of Europe Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 53. Rest of Europe Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 54. Rest of Europe Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 55. Rest of Europe Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 56. Asia-Pacific Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 57. Asia-Pacific Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 58. Asia-Pacific Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 59. Asia-Pacific Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 60. Asia-Pacific Hard Kombucha Market, by Country, 2021-2031 (Revenue, $Million)
Table 61. China Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 62. China Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 63. China Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 64. China Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 65. Japan Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 66. Japan Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 67. Japan Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 68. Japan Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 69. South Korea Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 70. South Korea Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 71. South Korea Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 72. South Korea Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 73. Australia Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 74. Australia Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 75. Australia Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 76. Australia Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 77. Rest of Asia-Pacific Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 78. Rest of Asia-Pacific Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 79. Rest of Asia-Pacific Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 80. Rest of Asia-Pacific Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 81. LAMEA Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 82. LAMEA Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 83. LAMEA Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 84. LAMEA Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 85. LAMEA Hard Kombucha Market, by Country, 2021-2031 (Revenue, $Million)
Table 86. Brazil Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 87. Brazil Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 88. Brazil Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 89. Brazil Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 90. Argentina Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 91. Argentina Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 92. Argentina Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 93. Argentina Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 94. South Africa Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 95. South Africa Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 96. South Africa Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 97. South Africa Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 98. Rest of LAMEA Hard Kombucha Market, by Product Type, 2021-2031 (Revenue, $Million)
Table 99. Rest of LAMEA Hard Kombucha Market, by Category, 2021-2031 (Revenue, $Million)
Table 100. Rest of LAMEA Hard Kombucha Market, by Distribution Channel, 2021-2031 (Revenue, $Million)
Table 101. Rest of LAMEA Food Retail Hard Kombucha Market, by Food Retail, 2021-2031 (Revenue, $Million)
Table 102. Boochcraft: Key Executives
Table 103. Boochcraft: Company Snapshot
Table 104. Boochcraft: Operating Segments
Table 105. Boochcraft: Product Portfolio
Table 106. Boochcraft: Net Sales
Table 107. Boochcraft: Key Strategies
Table 108. Unity Vibration Kombucha: Key Executives
Table 109. Unity Vibration Kombucha: Company Snapshot
Table 110. Unity Vibration Kombucha: Operating Segments
Table 111. Unity Vibration Kombucha: Product Portfolio
Table 112. Unity Vibration Kombucha: Net Sales
Table 113. Unity Vibration Kombucha: Key Strategies
Table 114. Flying Embers: Key Executives
Table 115. Flying Embers: Company Snapshot
Table 116. Flying Embers: Operating Segments
Table 117. Flying Embers: Product Portfolio
Table 118. Flying Embers: Net Sales
Table 119. Flying Embers: Key Strategies
Table 120. Gts Living Foods LLC.: Key Executives
Table 121. Gts Living Foods LLC.: Company Snapshot
Table 122. Gts Living Foods LLC.: Operating Segments
Table 123. Gts Living Foods LLC.: Product Portfolio
Table 124. Gts Living Foods LLC.: Net Sales
Table 125. Gts Living Foods LLC.: Key Strategies
Table 126. Buddha's Brew, Inc.: Key Executives
Table 127. Buddha's Brew, Inc.: Company Snapshot
Table 128. Buddha's Brew, Inc.: Operating Segments
Table 129. Buddha's Brew, Inc.: Product Portfolio
Table 130. Buddha's Brew, Inc.: Net Sales
Table 131. Buddha's Brew, Inc.: Key Strategies
Table 132. Odell Brewing Co.: Key Executives
Table 133. Odell Brewing Co.: Company Snapshot
Table 134. Odell Brewing Co.: Operating Segments
Table 135. Odell Brewing Co.: Product Portfolio
Table 136. Odell Brewing Co.: Net Sales
Table 137. Odell Brewing Co.: Key Strategies
Table 138. Kombrewcha: Key Executives
Table 139. Kombrewcha: Company Snapshot
Table 140. Kombrewcha: Operating Segments
Table 141. Kombrewcha: Product Portfolio
Table 142. Kombrewcha: Net Sales
Table 143. Kombrewcha: Key Strategies
Table 144. Ummi Kombucha: Key Executives
Table 145. Ummi Kombucha: Company Snapshot
Table 146. Ummi Kombucha: Operating Segments
Table 147. Ummi Kombucha: Product Portfolio
Table 148. Ummi Kombucha: Net Sales
Table 149. Ummi Kombucha: Key Strategies
Table 150. Jiant: Key Executives
Table 151. Jiant: Company Snapshot
Table 152. Jiant: Operating Segments
Table 153. Jiant: Product Portfolio
Table 154. Jiant: Net Sales
Table 155. Jiant: Key Strategies
Table 156. Tailored Beverage Company: Key Executives
Table 157. Tailored Beverage Company: Company Snapshot
Table 158. Tailored Beverage Company: Operating Segments
Table 159. Tailored Beverage Company: Product Portfolio
Table 160. Tailored Beverage Company: Net Sales
Table 161. Tailored Beverage Company: Key Strategies
Table 162. New Holland Brewing Company, LLC: Key Executives
Table 163. New Holland Brewing Company, LLC: Company Snapshot
Table 164. New Holland Brewing Company, LLC: Operating Segments
Table 165. New Holland Brewing Company, LLC: Product Portfolio
Table 166. New Holland Brewing Company, LLC: Net Sales
Table 167. New Holland Brewing Company, LLC: Key Strategies
Table 168. Kyla Hard Kombucha: Key Executives
Table 169. Kyla Hard Kombucha: Company Snapshot
Table 170. Kyla Hard Kombucha: Operating Segments
Table 171. Kyla Hard Kombucha: Product Portfolio
Table 172. Kyla Hard Kombucha: Net Sales
Table 173. Kyla Hard Kombucha: Key Strategies
Table 174. Wild Tonic: Key Executives
Table 175. Wild Tonic: Company Snapshot
Table 176. Wild Tonic: Operating Segments
Table 177. Wild Tonic: Product Portfolio
Table 178. Wild Tonic: Net Sales
Table 179. Wild Tonic: Key Strategies
Table 180. Dr Hops Kombucha Beer, LLC.: Key Executives
Table 181. Dr Hops Kombucha Beer, LLC.: Company Snapshot
Table 182. Dr Hops Kombucha Beer, LLC.: Operating Segments
Table 183. Dr Hops Kombucha Beer, LLC.: Product Portfolio
Table 184. Dr Hops Kombucha Beer, LLC.: Net Sales
Table 185. Dr Hops Kombucha Beer, LLC.: Key Strategies
Table 186. Juneshine, Inc.: Key Executives
Table 187. Juneshine, Inc.: Company Snapshot
Table 188. Juneshine, Inc.: Operating Segments
Table 189. Juneshine, Inc.: Product Portfolio
Table 190. Juneshine, Inc.: Net Sales
Table 191. Juneshine, Inc.: Key Strategies
List of Figures
Figure 1. Segmentation of Hard Kombucha Market,2021-2031
Figure 2. Hard Kombucha Market,2021-2031
Figure 3. Top Investment Pockets, by Region
Figure 4. Porter Five-1
Figure 5. Porter Five-2
Figure 6. Porter Five-3
Figure 7. Porter Five-4
Figure 8. Porter Five-5
Figure 9. Hard Kombucha Market:Drivers, Restraints and Opportunities
Figure 10. Hard Kombucha Market,By Product Type,2021(%)
Figure 11. Comparative Share Analysis of Plain Hard Kombucha Market, 2021 and 2031(%)
Figure 12. Comparative Share Analysis of Flavored Hard Kombucha Market, 2021 and 2031(%)
Figure 13. Hard Kombucha Market,By Category,2021(%)
Figure 14. Comparative Share Analysis of Conventional Hard Kombucha Market, 2021 and 2031(%)
Figure 15. Comparative Share Analysis of Organic Hard Kombucha Market, 2021 and 2031(%)
Figure 16. Hard Kombucha Market,By Distribution Channel,2021(%)
Figure 17. Comparative Share Analysis of Food Retail Hard Kombucha Market, 2021 and 2031(%)
Figure 18. Comparative Share Analysis of Food Service Hard Kombucha Market, 2021 and 2031(%)
Figure 19. Hard Kombucha Market by Region,2021
Figure 20. U.S. Hard Kombucha Market,2021-2031($Million)
Figure 21. Canada Hard Kombucha Market,2021-2031($Million)
Figure 22. Mexico Hard Kombucha Market,2021-2031($Million)
Figure 23. Germany Hard Kombucha Market,2021-2031($Million)
Figure 24. UK Hard Kombucha Market,2021-2031($Million)
Figure 25. France Hard Kombucha Market,2021-2031($Million)
Figure 26. Switzerland Hard Kombucha Market,2021-2031($Million)
Figure 27. Rest of Europe Hard Kombucha Market,2021-2031($Million)
Figure 28. China Hard Kombucha Market,2021-2031($Million)
Figure 29. Japan Hard Kombucha Market,2021-2031($Million)
Figure 30. South Korea Hard Kombucha Market,2021-2031($Million)
Figure 31. Australia Hard Kombucha Market,2021-2031($Million)
Figure 32. Rest of Asia-Pacific Hard Kombucha Market,2021-2031($Million)
Figure 33. Brazil Hard Kombucha Market,2021-2031($Million)
Figure 34. Argentina Hard Kombucha Market,2021-2031($Million)
Figure 35. South Africa Hard Kombucha Market,2021-2031($Million)
Figure 36. Rest of LAMEA Hard Kombucha Market,2021-2031($Million)
Figure 37. Top Winning Strategies, by Year
Figure 38. Top Winning Strategies, by Development
Figure 39. Top Winning Strategies, by Company
Figure 40. Product Mapping of Top 10 Players
Figure 41. Competitive Dashboard
Figure 42. Competitive Heatmap of Top 10 Key Players
Figure 43. Top Player Positioning, 2021
Figure 44. Boochcraft.: Net Sales ($Million)
Figure 45. Unity Vibration Kombucha.: Net Sales ($Million)
Figure 46. Flying Embers.: Net Sales ($Million)
Figure 47. Gts Living Foods LLC..: Net Sales ($Million)
Figure 48. Buddha's Brew, Inc..: Net Sales ($Million)
Figure 49. Odell Brewing Co..: Net Sales ($Million)
Figure 50. Kombrewcha.: Net Sales ($Million)
Figure 51. Ummi Kombucha.: Net Sales ($Million)
Figure 52. Jiant.: Net Sales ($Million)
Figure 53. Tailored Beverage Company.: Net Sales ($Million)
Figure 54. New Holland Brewing Company, LLC.: Net Sales ($Million)
Figure 55. Kyla Hard Kombucha.: Net Sales ($Million)
Figure 56. Wild Tonic.: Net Sales ($Million)
Figure 57. Dr Hops Kombucha Beer, LLC..: Net Sales ($Million)
Figure 58. Juneshine, Inc..: Net Sales ($Million)
Executive Summary
According to the report titled, 'Hard Kombucha Market,' the hard kombucha market was valued at $40.05 million in 2021, and is estimated to reach $1.7 billion by 2031, growing at a CAGR of 41.9% from 2022 to 2031.The hard kombucha market is likely to experience a significant growth rate of 41.91% from 2022-2031 owing to increasing demand for functional beverages in developing nations.
Hard kombucha is made from green or black tea, which contains a variety of vitamins, minerals, and antioxidants that help with immunity and digestion. Hard kombucha ferments for a few more weeks, increasing the alcohol content to be closer to the ABV of beer'- usually between 4% and 7% on average. Because much of the sugar is removed during the fermentation process, hard kombucha is lower in sugar than mixed drinks, as well as lower in calories and carbs.
The increasing consumer focus on the consumption of healthy food & beverage products is expected to propel the market for hard kombucha during the forecast period. Moreover, the health-conscious population aims to reduce or eliminate the alcohol content from their diet to reduce weight and improve sleep.
Alcohol-free and low-alcohol products are becoming more accessible to consumers as they become more accepted as a lifestyle and societal norm. Hard kombucha contains 5 to 10% of alcohol by volume (ABV). According to International Wines and Spirits Record (IWSR) consumer research, 40% of no/low consumers in the UK are 'Substituters,' with LDA Gen Z and millennials (46% and 41%, respectively) more likely to substitute than Boomers (36%). In the UK, LDA Gen Z and millennials are also more likely to be 'Blenders,' switching between no/low and full strength on the same occasion (20% and 23%, respectively). A similar pattern can be seen in other markets, such as the U.S.
Consumers are also making better choices among several indulgent food & beverage categories without compromising the taste and social experiences. Thus, no and low-alcoholic beverages are gaining traction among consumers which are further expected to drive the demand for the hard kombucha market.
The hard kombucha market is segmented on the basis of product type, category, distribution channel, and region. On the basis of product type, the market is categorized into plain and flavored. According to the category, it is fragmented into conventional and organic. As per distribution channel, the market is divided into food service and food retail. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, UK, Switzerland, and the Rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, and Rest of Asia-Pacific), and LAMEA (Brazil, Argentina, South Africa, and rest of LAMEA).
The major players operating in the global hard kombucha market are Boochcraft, JuneShine, Inc., Jiant, Kombrewcha, KYLA Hard Kombucha, Unity Vibration Kombucha, Dr Hops Kombucha Beer, LLC., Flying Embers, GTs Living Foods LLC., Tailored Beverage Company, Buddha's Brew, Inc., New Holland Brewing Company, LLC, Wild Tonic, Ummi kombucha, and Odell Brewing.
Key Market Insights
By product type, the flavored segment was the highest revenue contributor to the market, and is estimated to reach $1,161.56 million by 2031, with a CAGR of 42.34%.By category, the conventional segment dominated the global market and is estimated to reach $1,039.14 million by 2031, with a CAGR of 41.51%.
Based on distribution channel, the food retail segment was the highest revenue contributor to the market, with $25.82 million in 2021, and is estimated to reach $1,097.3 million by 2031, with a CAGR of 42.1%.
Based on region, North America was the highest revenue contributor, accounting for $21.14 million in 2021, and is estimated to reach $807.85 million by 2031, with a CAGR of 40.6%.
Companies Mentioned
- Boochcraft
- Unity Vibration Kombucha
- Flying Embers
- GTs Living Foods LLC.
- Buddha's Brew, Inc.
- Odell Brewing Co.
- Kombrewcha
- ummi kombucha
- Jiant
- Tailored Beverage Company
- New Holland Brewing Company, LLC
- KYLA Hard Kombucha
- Wild Tonic
- Dr Hops Kombucha Beer, LLC.
- JuneShine, Inc.
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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