South America Sports Nutrition Market Outlook, 2028

South Americans have a strong passion for sports and physical fitness. Football (soccer) is particularly popular and deeply ingrained in the culture of many countries in the region. This focus on sports and physical activity has led to a growing interest in sports nutrition to enhance performance, optimize recovery, and support overall fitness goals. Furthermore, South Americans often prioritize natural and functional foods in their diets. There is an appreciation for foods that offer health benefits beyond basic nutrition. Functional foods such as acai berries, maca root, yerba mate, and cacao are frequently incorporated into sports nutrition practices due to their potential performance-enhancing properties and nutrient content. Moreover, Success in sports competitions and international events, such as the FIFA World Cup or the Olympics, often inspires increased interest in sports nutrition. Achievements by South American athletes in various sports disciplines motivate individuals to focus on their nutrition and seek ways to optimize their athletic performance. In addition, South America has seen the rise of local sports nutrition brands that cater to the specific needs and preferences of the region. These brands offer a range of products, including protein powders, energy bars, hydration drinks, and supplements tailored to South American tastes and dietary habits. Some brands focus on incorporating local ingredients and traditional flavors to resonate with the local consumer base. For instance, some popular sports nutrition brands in South America include Integralmédica, Probiótica, Performance Nutrition, Max Titanium, Nutrilatina, Vitafor, BodyAction, Labrada.

According to the research report, “South America Sports Nutrition Market Outlook, 2028” the market is anticipated to add USD 1.21 Billion from 2023 to 2028. The fitness industry in South America has witnessed significant growth in recent years. Fitness centers, gyms, and health clubs have become increasingly popular, attracting a large number of individuals seeking professional training and guidance. These fitness facilities often offer sports nutrition products and supplements, driving the demand for such products among fitness enthusiasts and gym-goers. Furthermore, South America has experienced economic growth, leading to an increase in disposable income among consumers. This rise in income levels enables individuals to invest in their health and well-being, including the purchase of sports nutrition products. Consumers are willing to spend on high-quality supplements and functional foods to support their athletic performance and overall health. Moreover, South America is known for hosting major regional sporting events such as the Copa America (football tournament) and the Pan American Games. These events attract a large audience and showcase the region's sporting talent. As a result, there is heightened interest in sports and fitness, leading to increased demand for sports nutrition products. In addition, South America attracts a significant number of tourists, many of whom engage in adventure sports and outdoor activities. Activities such as hiking, mountain climbing, and water sports require physical endurance and stamina. Tourists often seek sports nutrition products to support their energy levels and performance during these activities.

Brazil is the largest country in South America, both in terms of population and economy. Its large population provides a significant consumer base, and its growing middle class has increased disposable incomes, leading to higher demand for sports nutrition products. Furthermore, Brazil has a strong sports culture, with a deep passion for soccer (football), martial arts, and other athletic activities. The country has a rich history of successful athletes and teams, which helps to drive interest in sports nutrition products. Moreover, Brazil has seen a significant rise in the number of fitness centers, gyms, and health clubs across the country. These establishments cater to individuals seeking to improve their physical fitness, and they often promote the use of sports nutrition supplements and products to enhance performance and aid in recovery. In addition, Brazil indeed has several universities and research institutions that are known for their contributions to the field of sports nutrition and exercise science. Here are a few prominent ones. Some of them include Universidade de São Paulo, Universidade de São Paulo, Universidade Estadual de Campinas, Universidade Federal de Minas Gerais and more.

South America has witnessed a surge in the establishment of sports and fitness facilities, including gyms, sports clubs, and recreational centers. These facilities often provide sports drinks as part of their amenities, making them easily accessible to individuals seeking hydration and energy during their workouts. The widespread availability of sports drinks in these establishments contributes to the segment's leading position. Sports drinks in South America come in a variety of flavors to cater to different consumer preferences. Popular flavors include citrus, berry, tropical fruit, and even traditional local flavors that resonate with the local population. This variety of flavors enhances consumer appeal and contributes to the growth of the sports drink segment. In addition, Sports food products, particularly those high in protein, are commonly consumed to support muscle recovery and repair. Protein bars and other sports food options provide a convenient way to consume adequate protein after workouts, helping to rebuild and strengthen muscles. As individuals in South America prioritize post-workout nutrition for optimal recovery, the demand for sports food products is expected to rise. South America is renowned for its culinary diversity, and this is reflected in sports food as well. Sports food products in South America often feature flavors and ingredients that are inspired by the region's traditional cuisine. This includes unique flavors like dulce de leche, guava, passion fruit, and coconut, which add a local touch to the sports food offerings.

The growth of e-commerce has significantly impacted the sports nutrition market in South America. Online platforms and internet retailers offer a convenient and extensive range of sports nutrition products. Consumers can easily browse through various brands, compare prices, read reviews, and have their products delivered to their doorstep, providing flexibility and convenience. For instance, MercadoLibre, Amazon, Netshoes, Dafiti, Submarino and more. In addition, Drugstores and pharmacies are trusted retailers in South America, offering health and wellness products, including sports nutrition supplements. These establishments often have dedicated sections for sports nutrition, providing consumers with easy access to a variety of products. Pharmacies, in particular, may offer sports nutrition products that are recommended or endorsed by healthcare professionals. For instance, Droga Raia, Drogasil, Farmacity, Pague Menos, Farmacias Ahumada.

Major Companies present in the market:

Glanbia plc, Abbott Laboratories, PepsiCo, Inc, The Coca-Cola Company, Nestlé S.A, Amway Corp, Hormel Foods Corporation, Post Holdings, Inc., Ajinomoto Co., Inc.,GNC Holdings, LLC , Yakult Honsha Co. Ltd. , AJE Group, Herbalife Nutrition Ltd.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Sports Nutrition market with its value and forecast along with its segments
• Country-wise Sports Nutrition market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Product Type

• Sports Supplements (Tablet and Capsules)
• Sports Drinks
• Sports Foods (Protein Bars, Energy Bars, Gels, etc.)
• Powder

By End user

• Athletes
• Bodybuilders
• Lifestyle Users

By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Healthfood Shops, Direct Selling, etc.)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sports Nutrition industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.