North America Sports Nutrition Market Outlook, 2028

North America has witnessed a significant surge in the consumption of sports supplements among athletes and fitness enthusiasts. These supplements include protein powders, creatine, branched-chain amino acids (BCAAs), pre-workout formulas, and post-workout recovery formulas. They are intended to provide specific nutrients and support athletic performance, muscle growth, and recovery. The demand for supplements has led to a wide range of products available on the market, catering to individual needs and preferences. Furthermore, Proper nutrition is crucial for optimising athletic performance. Athletes are increasingly aware of the impact of macronutrients (carbohydrates, proteins, and fats) and micronutrients (vitamins and minerals) on their performance and recovery. Sports nutritionists and dietitians play a vital role in guiding athletes and creating customised meal plans based on their individual requirements and sport-specific needs. The focus is on nutrient timing, meal composition, and hydration strategies to enhance performance and support optimal recovery. Moreover, Proper nutrition is crucial for optimising athletic performance. Athletes are increasingly aware of the impact of macronutrients (carbohydrates, proteins, and fats) and micronutrients (vitamins and minerals) on their performance and recovery. Sports nutritionists and dietitians play a vital role in guiding athletes and creating customised meal plans based on their individual requirements and sport-specific needs. The focus is on nutrient timing, meal composition, and hydration strategies to enhance performance and support optimal recovery. In addition, Proper nutrition is crucial for optimising athletic performance. Athletes are increasingly aware of the impact of macronutrients (carbohydrates, proteins, and fats) and micronutrients (vitamins and minerals) on their performance and recovery. Sports nutritionists and dietitians play a vital role in guiding athletes and creating customised meal plans based on their individual requirements and sport-specific needs. The focus is on nutrient timing, meal composition, and hydration strategies to enhance performance and support optimal recovery.

According to the research report, “North America Sports Nutrition Market Outlook, 2028” the market was valued at USD 20.23 Billion market size in 2022. Personalization has become a major trend in the sports nutrition market. People are increasingly seeking customized solutions that cater to their specific needs and goals. Sports nutrition companies are offering personalized meal plans, DNA-based testing, and tailored supplement regimens to meet individual requirements. The desire for personalized nutrition experiences has driven the development of innovative products and services, addressing the unique needs of consumers. Furthermore, the changing demographics and lifestyles in North America have contributed to the growth of the sports nutrition market. The rise in urbanization, busy work schedules, and a focus on convenience have led to an increased reliance on sports nutrition products as a convenient and efficient way to support fitness goals. Additionally, the aging population has shown an interest in sports nutrition products to support active aging and maintain muscle mass. Moreover, the changing demographics and lifestyles in North America have contributed to the growth of the sports nutrition market. The rise in urbanization, busy work schedules, and a focus on convenience have led to an increased reliance on sports nutrition products as a convenient and efficient way to support fitness goals. Additionally, the aging population has shown an interest in sports nutrition products to support active aging and maintain muscle mass. In addition, E-sports, or competitive video gaming, has gained immense popularity in North America. Professional e-sports players recognize the importance of nutrition for their performance, focus, and mental acuity. This has led to a rising demand for sports nutrition products tailored to the unique needs of e-sports athletes, including energy-boosting supplements, cognitive enhancers, and eye health supplements.

The United States has a large and diverse consumer base that actively participates in sports, fitness activities, and athletic competitions. The country has a culture that promotes health, wellness, and athletic performance, which drives the demand for sports nutrition products. The sheer size of the population, coupled with a strong emphasis on physical fitness, creates a significant market opportunity for sports nutrition companies. Furthermore, the United States has a robust sports and fitness industry with a high level of participation in various sports and fitness activities. From professional athletes to recreational fitness enthusiasts, there is a strong demand for sports nutrition products to support performance, aid recovery, and achieve fitness goals. The country's passion for sports and fitness contributes to the growth of the sports nutrition market. Moreover, The United States boasts world-class research and development (R&D) facilities and institutions that contribute to advancements in sports nutrition. These institutions conduct studies on the efficacy and safety of sports nutrition products, allowing companies to develop evidence-based formulations and make scientific claims. The emphasis on R&D enables companies to create products that meet the specific needs and preferences of consumers, further driving market leadership. In addition, The United States offers various educational programmes and certifications in sports nutrition. Universities, colleges, and specialised institutes provide courses, degrees, and certifications for professionals seeking to specialise in sports nutrition. This emphasis on education and professional development creates a pool of knowledgeable practitioners who can guide consumers in their sports nutrition choices and elevate the overall quality of the market. The United States has a deep-rooted sports culture, with a wide range of sports being popular and widely followed. From professional leagues like the NFL, NBA, and MLB to collegiate sports and Olympic events, sports play a significant role in American society. This sports culture creates a favourable environment for the growth of the sports nutrition market, as athletes and sports enthusiasts seek products to enhance their performance and support their training regimens.

Based on product type, the market is segmented into Sports Supplements, Sports Drinks, Sports Foods, and Powder. Among them, Sports drinks is leading the market. Sports drinks are specifically formulated to provide hydration and replenish electrolytes lost during physical activity. They contain a combination of water, carbohydrates, and electrolytes such as sodium, potassium, and magnesium. These ingredients help athletes and active individuals maintain proper hydration levels, prevent dehydration, and restore electrolyte balance, making sports drinks a popular choice for hydration during and after exercise. Furthermore, Sports drinks are available in a variety of flavours, making them appealing to a wide range of consumers. The availability of different flavours, such as citrus, berry, or tropical, enhances the taste profile and contributes to the refreshing nature of sports drinks. In addition, Sports drinks is expected to the highest CAGR during the forecast period. Sports food products, such as energy bars, protein bars, and meal replacement bars, offer a convenient and portable solution for athletes and active individuals who require quick and easy access to nutrients. These products provide a balance of macronutrients, including carbohydrates, proteins, and fats, along with added vitamins and minerals. The demand for sports food is rising as consumers seek on-the-go options that provide sustained energy, aid in muscle recovery, and support overall nutrition. Furthermore, Sports chews are chewable energy products that provide a convenient and easily digestible source of carbohydrates. They are popular among endurance athletes and those engaged in prolonged physical activities. Sports chews often come in bite-sized pieces and are consumed throughout the exercise session to maintain energy levels.

Specialty stores focus specifically on sports nutrition and related products. They provide a dedicated shopping experience for consumers seeking a wide selection of sports nutrition supplements, protein powders, energy bars, and more. Specialty stores often have knowledgeable staff who can offer expert advice and recommendations to customers. For instance, GNC Holdings, The Vitamin Shoppe, Bodybuilding, Complete Nutrition, Vitamin World. In addition, Convenience stores cater to customers looking for quick and on-the-go purchases. They are strategically located and open for extended hours, making them convenient for consumers seeking sports nutrition products. Convenience stores typically stock a selection of popular sports drinks, protein bars, and snacks to meet immediate needs. For instance, 7-Eleven, Circle K, Speedway, Wawa, QuikTrip.

Major Companies present in the market:

Glanbia plc, Abbott Laboratories, PepsiCo, Inc, The Coca-Cola Company, Nestlé S.A, Amway Corp, Hormel Foods Corporation, Post Holdings, Inc., Ajinomoto Co., Inc.,GNC Holdings, LLC , Yakult Honsha Co. Ltd. , AJE Group, Suntory Holdings Limited , Otsuka Corporation, Herbalife Nutrition Ltd., Innovate Health Sciences, The Jel Sert Company.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Sports Nutrition market with its value and forecast along with its segments
• Country-wise Sports Nutrition market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Product Type

• Sports Supplements (Tablet and Capsules)
• Sports Drinks
• Sports Foods (Protein Bars, Energy Bars, Gels, etc.)
• Powder

By Raw Material Type

• Animal Based
• Plant Based
• Mixed

By Distribution Channel

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online/E-Commerce/Internet Retailing
• Drugstores and Pharmacies
• Other Distribution Channels (Healthfood Shops, Direct Selling, etc.)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Sports Nutrition industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.