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Deodorants in Austria

  • ID: 586246
  • Report
  • Region: Austria
  • 18 pages
  • Euromonitor International
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The most evident trend within deodorants in 2018 was the significant consumer demand for aluminium-free products. This high demand was based on consumer concerns that deodorants containing aluminium could be harmful to their health, as this issue was widely discussed in the media over the review period. As a result, a number of manufacturers of deodorants launched aluminium-free products. Bolton Austria launched aluminium-free deodorants under its popular brand Borotalco in 2018.

The author's Deodorants in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Note: Product cover images may vary from those shown
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Deodorants in Austria

List of Contents and Tables
Headlines
Prospects
the Strong Consumer Demand for Aluminium-free Deodorants Continues
Deodorant Sprays Records the Most Dynamic Growth
Consumers Seek Effective Products
Competitive Landscape
Unilever Austria Leads Deodorants
Beiersdorf Follows in Second
Borotalco Is the Fastest Growing Brand Within Deodorants in Austria
Category Data
Table 1 Sales of Deodorants by Category: Value 2013-2018
Table 2 Sales of Deodorants by Category: % Value Growth 2013-2018
Table 3 Sales of Deodorants by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Deodorants: % Value 2014-2018
Table 5 LBN Brand Shares of Deodorants: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Deodorants: % Value 2015-2018
Table 7 Forecast Sales of Deodorants by Category: Value 2018-2023
Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2018-2023
Executive Summary
Beauty and Personal Care Records Stable Growth
Natural Beauty and Personal Care Products Continue To See Growth
Multinationals Continue To Dominate Beauty and Personal Care
A Vast Number of Product Launches
the Demand for Beauty and Personal Care Products Is Set To Increase
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources
Note: Product cover images may vary from those shown
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