Italy Apparel Market Overview and Trend Analysis by Category (Womenswear, Menswear, Childrenswear, Footwear and Accessories), and Forecasts to 2027

This databook uses data from the publisher's Apparel database showing the trends in the market and sectors by value and volume. It also reveals the brand leaders by market share in 2022 in each of the sectors as well as total apparel.

This databook provides both the historic and forecast market data of total apparel sales in Italy. It illustrates the data with charts, graphs and tables summarizing the value and volume trends, with category details in apparel. The forecasts include the impact of inflation on growth. The databook also reveals major brands‘ share in apparel with their price and market positioning in 2022.

Scope

• The overall apparel market in Italy is forecast to grow at a CAGR of 3.8% between 2022 and 2027 to reach EUR 74.8 bn.
• Childrenswear will grow at 4.3% to reach EUR 6.2 bn by 2027
• Trainers in Men's footwear dominate the sales and is expected to be the fastest-growing category
• Nike led the market in 2022 with 3.2% market share followed by Adidas (2.0%) and Zara (1.8%)

Reasons to Buy

• Gain a comprehensive view of the apparel market and forecasts to 2027
• Explore new opportunities that will allow you to align your product offerings and strategies to meet demand following the impact of inflation on the apparel market
• Investigate current and forecast trends in apparel to identify the opportunities offering the most potential
• Understand who the main competitors are in the sector and the price positioning