Technological advancements and greater media coverage has helped in creating awareness about ways in which consumers can maximize their health.
Scope
- Invest in reformulating products to contain more natural ingredients. Also, moderate the amount of sugar, fats, calories, and salt used in recipes as consumers are trying to avoid them and are looking for more alternatives.
- Millennials and Generation Z experience the highest levels of anxiety and stress in the current situation. Generation Y is also the generation that is the most welcoming of tips on personal health and wellbeing from brands.
- Half of consumers from the Silent Generation desire ingredients that claim to help with digestive health.
Reasons to Buy
- Consumer insight focused analysis of the Health & Wellness mega-trend in different consumer sectors.
- Learn about core drivers of the rend and market shifts and how these are likely to play out in the future from a consumer insight perspective.
- Relevant product examples will allow readers to learn from and apply lessons discovered from key developments in the market.
Table of Contents
- TrendSights: Health & Wellness
- Trend Snapshot
- Trend Analysis
- What?
- Why?
- How?
- Who?
- Take-outs and Implications
- What Next?
- Contact the Publisher
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Nivea
- Kirin
- Biore
- Rexona
- Abott
- Dr. Oetker

