The UK: Home Category Data, The Consumer - Personal care electircals 2023 report offers a comprehensive insight into consumer attitudes in the UK personal care electricals market. The report focuses on six key subcategories: overall personal care electricals, shavers, hairdryers, electric toothbrushes, hair styling, and beauty tools. Consumer data is based on our 2023 UK personal care electricals survey, using a panel of 2,000 nationally representative consumers.
Scope
- Amazon is the most shopped at retailer across all personal care electricals subcategories
- Replacement is the primary consumer purchase motivation for personal care electricals
- Price is the most important factor for consumers when purchasing personal care electricals
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- 'Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.'
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand Drivers
- Channel Use
- Research Prior to Purchase
- Views Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- Consumer Penetration by Product, 2023
- Purchase Motivations, 2023
- Retailer Conversion Rates, 2023
- Retailers Purchased from by Subcategory (Top 5), 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice by Retailer, 2023
- Retailer Improvement Opportunities by Retailer, 2023
- Brands Conversions by Subcategory, 2023
- Drivers of Brand Choice, 2023
- Consumer Penetration, 2023
- Consumer Penetration by Subcategory, 2023
- Replacement Cycle, 2023
- Retailers Visited & Purchased from, 2023
- Retailer Profile - Amazon, 2023
- Retailer Profile - Boots, 2023
- Retailer Profile - Argos, 2023
- Retailer Profile - ASDA, 2022
- Retailer Profile - Tesco, 2023
- Drivers of Retailer Choice, 2023
- Retailer Improvement Opportunities, 2023
- Brands Considered and Purchased, 2023
- Drivers of Brand Choice, 2023
- Shopper Research Process, 2023
- Interaction with staff instore, 2023
- Channel Usage when Researching, 2023
- Channel Usage when Purchasing, 2023
- Online Fulfilment Methods, 2023
- Shopper Views on Online Shopping for Personal Care Electricals, 2023
- Satisfaction with Online Shopping for Personal Care Electricals, 2023
- Views Prior to Purchase, 2023
- Factors of Importance, 2023
- Shopper Views on Personal Care Electricals, 2023
- Grooming Activities Undertaken, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- ASDA
- B&M
- BaByliss
- Boots
- Braun
- Colgate
- Dyson
- GHD
- Grace & Stella
- John Lewis & Partners
- Oral B
- Panasonic
- Philips
- Remington
- Revlon
- Rio
- Sainsbury's
- SmoothSkin
- Superdrug
- Tesco
- TK Maxx
- Toni & Guy
- TRESemme
- Wilko
