The India mayonnaise market was valued at USD 485.08 Million in 2024 and is expected to grow at a CAGR of 7.60% during the forecast period of 2025-2034. Rising demand from cloud kitchens and quick-service restaurants (QSRs) across Tier 1 and Tier 2 Indian cities is steadily amplifying bulk orders for mayonnaise variants, particularly eggless and flavoured blends, aiding the market to reach a value of USD 1.00 billion by 2034.
Growing urbanisation, changing consumer palates and increased snacking trends are fuelling demand in the market. According to industry reports, the Indian processed food sector, of which condiments are a major part, is expected to hit USD 535 billion by 2025. Mayonnaise, in particular, is carving a stronger hold on grocery shelves and QSR menus alike, driven by both premiumisation and localisation of flavour profiles.
Government initiatives like the “PM Formalisation of Micro Food Processing Enterprises” (PMFME) scheme are empowering small and mid-sized manufacturers to enter value-added condiments like mayonnaise. Meanwhile, a recent FSSAI mandate standardising emulsified sauces has further bolstered confidence among B2B buyers in HoReCa and retail supply chains, boosting further growth in the India mayonnaise market. A shift toward clean-label, eggless, and flavoured variants is attracting innovation at the formulation level, with companies experimenting with avocado oil, desi masalas, and functional ingredients like protein blends.
In addition, the market is also witnessing backend technological upgrades. Cold-chain advancements and AI-driven inventory systems are now being embedded in distribution models to reduce spoilage and improve shelf management. Major players and new-age D2C brands like Veeba are working with cloud kitchens and e-commerce delivery aggregators to build specialised SKUs tailored for regional cuisines, especially in metro cities, shaping the India mayonnaise market dynamics.
Eggless mayonnaise dominates the market, catering to a largely vegetarian consumer base and cultural preferences in northern and western regions. Major QSRs and institutional foodservice providers now rely on eggless variants due to broader acceptance, lower regulatory risks, and consistent texture in bulk preparations. Brands like Urban Platter have expanded this category through cost-effective, soy-based and chickpea formulations. The use of technology is scaling flavour consistency. AI-assisted viscosity controls and sensory mapping are being applied to ensure batch uniformity in institutional kitchens.
Conventional mayonnaise is experiencing rapid growth in the India mayonnaise market, especially in metro cities where Western eating habits are gaining ground. Hotels, fine-dining chains, and gourmet food suppliers are importing and reformulating classic egg-based variants. Companies like Kraft Heinz is targeting this space with its premium, chef-grade mayonnaise that adheres to international standards. These variants offer depth in flavour and creaminess, critical for gourmet burgers, wraps and premium dips. Demand is shifting towards artisanal formats as well, such as aioli blends and truffle-infused mayo, catering to upscale restaurant menus and boutique catering services.
Flavoured Mayo Variants Register the Majority of the Market Revenue Owing to Customisability and Localised Appeal
Flavoured products dominate the India mayonnaise market value owing to its customisability and localised appeal. B2B clients, especially food trucks, QSRs, and mid-tier restaurants, find immense value in offering region-specific variants like mint chutney mayo or schezwan mayo. Companies like Dr. Oetker have successfully created B2B combo packs tailored for Indian snack menus. Some of the players are now co-developing flavours like south Indian-style curry mayo or garlic tamarind variants. These collaborations use real-time sensory feedback and demand analytics to reduce inventory loss and improve menu alignment. Flavoured mayonnaise helps brands differentiate their offerings while offering cost-effective solutions to drive repeat footfalls.
Unflavoured mayo is gaining momentum in terms of mayonnaise market share in India, especially in backend industrial kitchens and catering hubs. Its utility as a base ingredient allows chefs to tweak recipes with minimal wastage. Institutional buyers prefer neutral variants to maintain control over spice and tangy levels, especially in bulk meals or prep kitchens. This product category is growing also due to pre-packaged sandwich and salad manufacturers who need customisation at the production line.
By End Use, the Retail Category Secures a Considerable Share of the Market Due to Modern Grocery Formats
The retail end use has emerged dominant in the India mayonnaise market, due to expanding modern grocery formats and premiumisation of pantry staples. Supermarkets now house multi-brand flavoured mayo shelves, while private-label products have also gained traction. Brands like Andrew James and Heinz are innovating with single-serve sachets, squeeze bottles, and even combo condiment packs with ketchup or mustard. Importantly, retail chains are co-branding mayo offerings with QSRs to amplify shelf visibility. According to industry reports, India's organised food retail sector is growing at 14-15% in 2025, directly boosting household adoption of international condiments like mayo. This offers B2B suppliers consistent retail partnerships and private-label contract opportunities.
Institutional demand for mayonnaise in India is scaling rapidly, led by hotels, cafes, schools, and inflight caterers. Post-pandemic rebound in hospitality and corporate catering has resulted in bulk mayo orders. Customised mayonnaise SKUs like reduced oil content or temperature-stable formats are being developed specifically for institutional kitchens. Companies like Del Monte are offering foodservice-sized mayo tubs designed for minimal spillage and easy stacking. Institutions demand consistent taste and safer emulsifiers, and vendors are meeting this via automation and HACCP-certified production lines.
Convenience stores are booming in tier-2 cities and metro transit hubs. These stores are mainly fuelled by impulse-driven, small-format packaging. Smaller SKUs in pouches and squeezy packaging formats dominate this channel. Mayo producers are innovating with tamper-proof packaging, and even ambient storage variants with stabilised pH levels. Players like Wingreens have launched trial-size flavoured mayonnaise suited for on-the-go snacking.
North India’s dominance in the market is supported by a dense concentration of QSRs, sandwich chains, and a strong preference for Western fast food. States like Delhi, Punjab, and Haryana have high per capita condiment consumption and a thriving café culture. Additionally, North Indian cuisine’s fondness for rich gravies and sauces has seamlessly extended into mayo-based fusions. Manufacturers use region-specific preferences, like tandoori and mint mayo, to create loyalty in both retail and foodservice categories, stimulating the India mayonnaise market opportunities.
South India is witnessing the fastest expansion, driven by rapid urbanisation and growing demand from IT corridor food courts, cafés, and start-up kitchens. Cities like Bengaluru and Chennai are proving grounds for experimental cloud kitchens, which often demand differentiated mayo-based sauces with regional flavours like curry leaf or coconut-chilli blends. The rise of bakery cafés and sandwich bars is pushing demand for flavoured and vegan mayonnaise. Infrastructure improvements like the Chennai-Bengaluru industrial corridor are helping cold-chain players with better India mayonnaise market penetration.
For India mayonnaise companies, opportunities are expanding in curated bundles for QSR chains, innovation-ready cloud kitchens, and institutional partnerships with hospitality schools and wellness cafes. Custom flavours, plant-based innovation, cold-chain digitisation, cloud kitchen tie-ups, and clean-label transparency are some of the key trends observed in the market.
Other key players in the market are Cremica Food Industries Ltd., Wingreens Farms Private Limited, among others.
Growing urbanisation, changing consumer palates and increased snacking trends are fuelling demand in the market. According to industry reports, the Indian processed food sector, of which condiments are a major part, is expected to hit USD 535 billion by 2025. Mayonnaise, in particular, is carving a stronger hold on grocery shelves and QSR menus alike, driven by both premiumisation and localisation of flavour profiles.
Government initiatives like the “PM Formalisation of Micro Food Processing Enterprises” (PMFME) scheme are empowering small and mid-sized manufacturers to enter value-added condiments like mayonnaise. Meanwhile, a recent FSSAI mandate standardising emulsified sauces has further bolstered confidence among B2B buyers in HoReCa and retail supply chains, boosting further growth in the India mayonnaise market. A shift toward clean-label, eggless, and flavoured variants is attracting innovation at the formulation level, with companies experimenting with avocado oil, desi masalas, and functional ingredients like protein blends.
In addition, the market is also witnessing backend technological upgrades. Cold-chain advancements and AI-driven inventory systems are now being embedded in distribution models to reduce spoilage and improve shelf management. Major players and new-age D2C brands like Veeba are working with cloud kitchens and e-commerce delivery aggregators to build specialised SKUs tailored for regional cuisines, especially in metro cities, shaping the India mayonnaise market dynamics.
Key Trends and Recent Developments
February 2025
Dipi Doo announced its plan to launch a new range of thicker, creamier, and tastier mayonnaise in India, set to debut at AAHAR 2025. The brand aims to enhance flavour and texture, catering to growing consumer demand for premium options in the India mayonnaise market. This scheduled launch highlights the sector’s premiumisation trend, directly targeting foodservice providers and bulk condiment buyers seeking quality differentiation.August 2024
By introducing new flavour options like Chipotle and Garlic Aioli, Unilever reinvented its Hellmann's mayonnaise brand to appeal to younger consumers and increase the condiment's use in a variety of dishes. With over USD 2 billion in global sales, Hellmann's made this shift to appeal to Gen Z and millennial consumers who value distinctive and adaptable products. Such initiative for flavour diversification indicates rising urban demand for global fusion tastes, opening B2B opportunities in QSR chains and gourmet sandwich makers.June 2024
Hellmann's unveiled their first-ever limited-edition 'Mood Burgers' menu in partnership with SOCIAL and BOSS Burger. The menu was exclusively prepared for the cricket season. Hellmann’s collaboration with SOCIAL and BOSS Burger demonstrates experiential marketing's role in boosting mayonnaise visibility across India’s F&B sector, particularly during seasonal campaigns like cricket tournaments, accelerating the growth of the India mayonnaise market.February 2023
To promote their Mayo & Ketchup line, Del Monte partnered with Michelin-starred chef and MasterChef India judge Vikas Khanna. Del Monte offers a variety of mayonnaises in convenient, wide-mouth jars, including Achari Mayo, Roasted Garlic Mayo, Sandwich Spread, Mint Mayo, Tandoori Mayo, and Eggless Mayo. This partnership bolsters brand credibility while its diverse mayo portfolio addresses varied B2B culinary applications, from catering firms to café chains, across multiple taste profiles.Rise of Localised Flavour Engineering
Indian mayonnaise producers are increasingly blending Western flavours with Indian tastes. Firms like Dr. Oetker and Veeba are introducing variants like peri-peri, schezwan, and tandoori mayo, tailored for Indian QSRs and snack brands. The FSSAI’s support for such flavoured emulsified products, combined with growing consumption in tier-2 and tier-3 cities, has sparked innovation in formulation and sourcing. This trend in the India mayonnaise market allows B2B buyers, especially foodservice and cloud kitchens, to create custom menus with a localised edge. Regional palate preferences are being mapped using real-time feedback and AI-led R&D activities, pushing customised flavour R&D into mainstream condiment strategies.Surge in Vegan and Eggless Mayonnaise
With a growing vegetarian population and rising awareness about animal-free diets, eggless mayo has grown popular, boosting the overall industry dynamics. The plant-based dairy sector, as per the India mayonnaise market analysis, is predicted to grow with a CAGR of 20.7% over the forecast period. Urban restaurants and retail chains are choosing eggless SKUs not only for ethical considerations but due to longer shelf life and lower temperature sensitivity. This aligns well with India’s 30%+ vegetarian population, especially in Tamil Nadu, Gujarat and Rajasthan. Companies like Urban Platter and Wingreens are leveraging soy protein, chickpea emulsions to cater to this rising plant-based wave in commercial kitchens.AI and IoT in Supply Chain Integration
Cold-chain logistics and smart warehousing have grown essential for preserving mayonnaise quality across long supply routes. Companies in the India mayonnaise market are integrating IoT-based temperature monitoring systems and AI for demand prediction. This shift has been accelerated by the National Logistics Policy 2022, which supports digitisation across supply networks. B2B buyers, particularly in HoReCa and institutional catering, now demand predictive delivery windows and real-time inventory data to manage perishables like mayo. FMCG players are responding by co-developing smart inventory dashboards and blockchain-verified sourcing methods, ensuring freshness and traceability of mayonnaise across distribution channels in India.Cleaner Labels & Functional Nutrition
Consumers and chefs alike are becoming increasingly interested in cleaner, functional ingredients, be it probiotics, fortified oils or low-fat bases. FSSAI’s 2024 draft on labelling transparency is prompting manufacturers to enhance their ingredient lists, reshaping the India mayonnaise market trends and dynamics. This is especially critical in schools, hospitals, and wellness chains where institutional buyers are demanding low-calorie, allergen-free alternatives. Functional SKUs with flaxseed oil, MCTs, and no added sugar are emerging, particularly from niche brands targeting premium retail and nutrition chains.Institutional and Cloud Kitchen Demand Boom
Post-pandemic, the country has seen a major shift toward cloud kitchens and food aggregators. As per industry reports, the cloud kitchen market is expected to reach USD 3 billion in 2025, with condiments being a major cost control and branding factor. Mayonnaise, as a high-margin, high-frequency item, is key to menu innovation. Brands like Del Monte and Veeba have launched bulk SKUs and even mayo-dispensing machines tailored for institutional catering, boosting the mayonnaise demand in India. This B2B strategy focuses on low-cost, high-yield emulsions with consistent texture and custom spice levels.India Mayonnaise Industry Segmentation
The report titled “India Mayonnaise Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:Market Breakup by Type
- Eggless
- Conventional
Market Breakup by Product
- Flavoured
- Unflavoured
Market Breakup by End Use
- Retail
- Institutional
Market Breakup by Distribution Channel
- Supermarket and Hypermarket
- Convenience Store
- Online
- Others
Market Breakup by Region
- North India
- East India
- West India
- South India
India Mayonnaise Market Share
By Type, the Eggless Category Accounts for the Major Share of the Market, Bolstered by the Expanding Vegetarian Consumer BaseEggless mayonnaise dominates the market, catering to a largely vegetarian consumer base and cultural preferences in northern and western regions. Major QSRs and institutional foodservice providers now rely on eggless variants due to broader acceptance, lower regulatory risks, and consistent texture in bulk preparations. Brands like Urban Platter have expanded this category through cost-effective, soy-based and chickpea formulations. The use of technology is scaling flavour consistency. AI-assisted viscosity controls and sensory mapping are being applied to ensure batch uniformity in institutional kitchens.
Conventional mayonnaise is experiencing rapid growth in the India mayonnaise market, especially in metro cities where Western eating habits are gaining ground. Hotels, fine-dining chains, and gourmet food suppliers are importing and reformulating classic egg-based variants. Companies like Kraft Heinz is targeting this space with its premium, chef-grade mayonnaise that adheres to international standards. These variants offer depth in flavour and creaminess, critical for gourmet burgers, wraps and premium dips. Demand is shifting towards artisanal formats as well, such as aioli blends and truffle-infused mayo, catering to upscale restaurant menus and boutique catering services.
Flavoured Mayo Variants Register the Majority of the Market Revenue Owing to Customisability and Localised Appeal
Flavoured products dominate the India mayonnaise market value owing to its customisability and localised appeal. B2B clients, especially food trucks, QSRs, and mid-tier restaurants, find immense value in offering region-specific variants like mint chutney mayo or schezwan mayo. Companies like Dr. Oetker have successfully created B2B combo packs tailored for Indian snack menus. Some of the players are now co-developing flavours like south Indian-style curry mayo or garlic tamarind variants. These collaborations use real-time sensory feedback and demand analytics to reduce inventory loss and improve menu alignment. Flavoured mayonnaise helps brands differentiate their offerings while offering cost-effective solutions to drive repeat footfalls.
Unflavoured mayo is gaining momentum in terms of mayonnaise market share in India, especially in backend industrial kitchens and catering hubs. Its utility as a base ingredient allows chefs to tweak recipes with minimal wastage. Institutional buyers prefer neutral variants to maintain control over spice and tangy levels, especially in bulk meals or prep kitchens. This product category is growing also due to pre-packaged sandwich and salad manufacturers who need customisation at the production line.
By End Use, the Retail Category Secures a Considerable Share of the Market Due to Modern Grocery Formats
The retail end use has emerged dominant in the India mayonnaise market, due to expanding modern grocery formats and premiumisation of pantry staples. Supermarkets now house multi-brand flavoured mayo shelves, while private-label products have also gained traction. Brands like Andrew James and Heinz are innovating with single-serve sachets, squeeze bottles, and even combo condiment packs with ketchup or mustard. Importantly, retail chains are co-branding mayo offerings with QSRs to amplify shelf visibility. According to industry reports, India's organised food retail sector is growing at 14-15% in 2025, directly boosting household adoption of international condiments like mayo. This offers B2B suppliers consistent retail partnerships and private-label contract opportunities.
Institutional demand for mayonnaise in India is scaling rapidly, led by hotels, cafes, schools, and inflight caterers. Post-pandemic rebound in hospitality and corporate catering has resulted in bulk mayo orders. Customised mayonnaise SKUs like reduced oil content or temperature-stable formats are being developed specifically for institutional kitchens. Companies like Del Monte are offering foodservice-sized mayo tubs designed for minimal spillage and easy stacking. Institutions demand consistent taste and safer emulsifiers, and vendors are meeting this via automation and HACCP-certified production lines.
By Distribution Channel, Supermarkets and Hypermarkets Hold the Major Share of the Market
Supermarkets and hypermarkets command the highest share in the market, offering visibility and brand comparison. Leading retail chains like Big Bazaar, Reliance Smart, and DMart have dedicated condiment aisles, where mayonnaise is a fast-growing staple. B2B opportunities here involve white-label manufacturing, in-store sampling tie-ups, and shelf analytics partnerships. These formats also enable refrigerated mayo storage. New-age players are leveraging these retail outlets’ offered visibility to launch premium, perishable mayo lines with probiotic oils or low-fat content, propelling the India mayonnaise market development.Convenience stores are booming in tier-2 cities and metro transit hubs. These stores are mainly fuelled by impulse-driven, small-format packaging. Smaller SKUs in pouches and squeezy packaging formats dominate this channel. Mayo producers are innovating with tamper-proof packaging, and even ambient storage variants with stabilised pH levels. Players like Wingreens have launched trial-size flavoured mayonnaise suited for on-the-go snacking.
India Mayonnaise Market Regional Analysis
By Region, North India Secures the Leading Position of the Market, Powered by Dense Concentration of QSRsNorth India’s dominance in the market is supported by a dense concentration of QSRs, sandwich chains, and a strong preference for Western fast food. States like Delhi, Punjab, and Haryana have high per capita condiment consumption and a thriving café culture. Additionally, North Indian cuisine’s fondness for rich gravies and sauces has seamlessly extended into mayo-based fusions. Manufacturers use region-specific preferences, like tandoori and mint mayo, to create loyalty in both retail and foodservice categories, stimulating the India mayonnaise market opportunities.
South India is witnessing the fastest expansion, driven by rapid urbanisation and growing demand from IT corridor food courts, cafés, and start-up kitchens. Cities like Bengaluru and Chennai are proving grounds for experimental cloud kitchens, which often demand differentiated mayo-based sauces with regional flavours like curry leaf or coconut-chilli blends. The rise of bakery cafés and sandwich bars is pushing demand for flavoured and vegan mayonnaise. Infrastructure improvements like the Chennai-Bengaluru industrial corridor are helping cold-chain players with better India mayonnaise market penetration.
Competitive Landscape
The India mayonnaise market players are now focusing on co-creation with B2B clients, offering private-label solutions, menu-specific R&D support, and even AI-led flavour feedback loops. Key growth opportunities lie in institutional catering, flavour fusion experiments, and regional taste localisations. Tech-driven cold-chain logistics, HACCP certification, and customised packaging solutions are becoming key differentiators.For India mayonnaise companies, opportunities are expanding in curated bundles for QSR chains, innovation-ready cloud kitchens, and institutional partnerships with hospitality schools and wellness cafes. Custom flavours, plant-based innovation, cold-chain digitisation, cloud kitchen tie-ups, and clean-label transparency are some of the key trends observed in the market.
The Kraft Heinz Company
Established in 2015 and headquartered in Pittsburgh, United States, Kraft Heinz offers premium Western-style mayonnaise. The brand is preferred by gourmet chefs for its authentic texture and consistency. Its India strategy involves premium institutional sales and metro-market retail, especially in the egg-based subsegment.Dr. August Oetker Nahrungsmittel KG
Founded in 1891, based in Bielefeld, Germany, this company markets FunFoods in India. With a major plant in Rajasthan, it focuses on flavoured mayo variants and institutional packs, supplying to major QSR chains and catering services with regionalised innovation.Veeba Foods
Established in 2013 and headquartered in Gurugram, Veeba is an Indian disruptor. It collaborates with fast-food chains to develop flavoured and eggless variants, including vegan-friendly mayo. The brand focuses heavily on B2B with a strong presence in school and airline catering.DEL MONTE (FieldFresh Foods Private Limited)
A joint venture between Bharti Enterprises and Del Monte Pacific, FieldFresh was started. The company supplies bulk mayo SKUs with smart dispensers to hotels and food chains. They focus on institutional grade emulsions and clean-label ingredient sourcing.Other key players in the market are Cremica Food Industries Ltd., Wingreens Farms Private Limited, among others.
Key Highlights of the India Mayonnaise Market Report:
- Historical performance and accurate forecasts through 2034.
- Innovation-led product extensions such as tandoori, mint, and peri-peri mayonnaise to cater evolving Indian palettes.
- Strategic profiling of FMCG majors and emerging foodtech suppliers influencing B2B distribution chains.
- Regional insights on the India mayonnaise market, highlighting accelerated demand from institutional buyers in Bengaluru, Pune, and Ahmedabad.
- Data-backed view on the market's scaling potential across catering services, QSR aggregators, and hospitality end users.
- Expertise grounded in India's processed food, condiments, and HORECA supply ecosystems.
- Custom intelligence aligned with your distribution model, whether B2B2C or wholesale institutional.
- On-ground validation using interviews with QSR chains, cold chain operators, and ingredient suppliers.
- Practical forecasts linked to emerging trends like vegan condiments, shelf-stable innovation, and cross-category bundling.
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 India Mayonnaise Market Analysis
6 Regional Analysis
7 Market Dynamics
9 Competitive Landscape
Companies Mentioned
The key companies featured in this India Mayonnaise market report include:- The Kraft Heinz Company
- Dr. August Oetker Nahrungsmittel KG
- Veeba Foods
- DEL MONTE (FieldFresh Foods Private Limited)
- Cremica Food Industries Ltd.
- Wingreens Farms Private Limited
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 146 |
| Published | August 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 485.08 Million |
| Forecasted Market Value ( USD | $ 1000 Million |
| Compound Annual Growth Rate | 7.6% |
| Regions Covered | India |
| No. of Companies Mentioned | 7 |
